1929 Pierce-Arrow Model 125 Brougham

The Pierce-Arrow mascot, along with the Spirit of Ecstasy ornament used by Rolls-Royce, are among the most recognized of any ever used on an automobile. Translated from French, Tireur d'Arc, means simply 'drawer of the bow,' the poetic variation of archer. The first Pierce-Arrow archer was slender, partially clothed and helmeted, but he later took off all his clothes, grew more muscular and shucked the helmet. A fellow sweeping the floor of the Pierce-Arrow factory, incidentally, was the model, using his broom for the arrow when he posed. What a legacy! In addition to its signature hood ornament, Pierce-Arrows used a patented headlight-in-fender design until the end of production; though this Club Brougham employs the free-standing headlights. Underhood is a 365.4cid in-line eight-cylinder engine producing 125; thus, providing the car with its Model 125 designation.