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1910 REO Model S

Ransom Eli Olds was successful in selling his Curved Dash Oldsmobile, but when he resisted dropping it in favor of a more modern, expensive automobile he was forced out of his own company. Unable to use the Oldsmobile name, he started a new company using his initials.
In August of 1904, Ransom E. Olds founded the Reo Company. The REO Company manufactured automobiles and trucks from 1905 through 1936. In 1907, it was one of the top four automobile manufacturers in the United States, based on sales. After 1908, the demise of the REO Company began due to competition from Ford and General Motors.

The Depression and a courageous effort to offer vehicles in multiple price ranges ultimately led do the downfall of the company. The company was under the direction of Richard H. Scott from 1915 through 1933. The company was profitable from 1915 through 1925, but after 1933, Ransom Olds came out of retirement to get the company back on track. He resigned a year later and in 1936 the REO Company ceased production of automobiles.


By Daniel Vaughan | Aug 2005



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1910 Model S
$1,250-$16,000

Model Year Production

#1#2#3REO
1915Ford (501,492)Willys Knight (91,904)Dodge (45,000)4,694
1914Ford (308,162)Overland (48,461)Studebaker (35,374)13,516
1913Ford (168,220)Overland (37,422)Studebaker (31,994)7,467
1912Ford (78,440)Overland (28,572)Buick (19,812)6,450
1911Ford (69,762)Overland (18,745)Maxwell (16,000)5,278
1910Ford (32,053)Buick (30,525)Overland (15,598)6,588
1909Ford (17,771)Buick (14,606)Maxwell (9,460)6,592
1908Ford (10,202)Buick (8,820)Studebaker (8,132)4,105
1907Ford (14,887)Buick (4,641)Maxwell (3,785)2,458
1906Ford (8,729)Cadillac (3,650)Rambler (2,765)2,458
1905Oldsmobile (6,500)Cadillac (4,029)Rambler (3,807)864

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REO Models

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