DEALERRATER INTRODUCES NEW PRODUCT LINEUP

January 21, 2015 by DealerRater

• 'ServiceEngage™' and '360Connect™' products strengthen dealer online visibility and customer engagement to drive more business

WALTHAM, Mass. – Jan. 21, 2015 – DealerRater, the car dealer review website for consumers, is introducing 'ServiceEngage™' and '360Connect™' program upgrades to its Certified Dealer Program toolkit. These new products offer innovative solutions to some of the larger problems that dealerships face in driving increased service lane business and leveraging the power of social media to engage a broader potential customer base.

'We're always listening closely to the market and are pleased to introduce a carefully re-designed product portfolio that offers focused solutions to real challenges that dealerships face today,' said Jamie Oldershaw, DealerRater senior vice president of product. 'ServiceEngage and 360Connect offer Certified Dealers the requisite tools to drive more business to their service lanes and leverage the power of social networks to discover and engage with more auto shoppers across the Web.'

ServiceEngage and 360Connect build upon DealerRater's CertifiedEssentials™ award-winning core package, which helps dealers convert positive online reviews into sales. CertifiedEssentials features a comprehensive set of tools to help dealers build and manage consumer reviews and boost online visibility for both the dealership and its employees.

Subscribers to ServiceEngage receive service-specific point-of-sale materials to build reviews, a service-specific testimonial feed to the dealer website and Facebook page as well as an enhanced Service Center Review page on DealerRater that features online appointment scheduling and the ability to post coupons. ServiceEngage also offers targeted campaigns for dealers to connect with new prospects via recall alert notifications and reconnect with former sales customers via automated emails.

360Connect enables dealers to take ownership of their web-wide reputation and discover and connect with more customers through the power of social media networks. 360Connect includes new features such as discovery marketing, which monitors social media chatter for in-market consumers; LotShot Social, a customer-focused photo-sharing app to expand brand reach; social content monitoring and sharing of topics relevant to a dealer's audience; and an easier-to-use dealer group brand report to assess a dealer's web presence.

'ServiceEngage and 360Connect provide dealers with the expanded resources they need to attract and engage past, present and prospective customers online,' added Oldershaw.

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DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world's No. 1 online resource for anyone seeking trusted, third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1.7 million consumer reviews and a million-plus cars listed for sale. DealerRater attracts more than 12 million consumers every year to the site to search for car dealerships, read reviews, write their own descriptive reviews and find car deals – all for free.

DealerRater offers qualified car dealers a Certified Dealer Program as a reputation-building management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Its national network of more than 5,400 dealers are members of the award-winning DealerRater Certified Dealer Program. DealerRater is proud to have earned the No. 137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater is well poised to continue its global expansion, accelerate product innovation and evaluate strategic acquisition opportunities with a recent equity investment from Great Hill Partners, a Boston-based private equity firm focused on growth companies. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and its third consecutive 'Top Rated' Reputation Management award in the fifth annual DrivingSales Dealer Satisfaction Awards. For more information, visit www.DealerRater.com or call 800-266-9455.