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 Rolls-Royce Phantom I photo

1928 Rolls-Royce Phantom I

The 'New Phantom', later to become known as the Phantom I, was introduced by Rolls-Royce in 1926. It was a replacement for the tried-and-true, world-renowned Silver Ghost. The Roll-Royce of America factory in Springfield, Massachusetts, which had been producing Silver Ghost chassis since 1921, would now produce the Phantom chassis for the American market.

Between 1926 and 1931, there were 1,235 Springfield built Rolls-Royce Phantom I's created. The American Rolls-Royce unit was in business until 1934. Many were given coachwork by the legendary coach-building firm, Brewster & Company.


by Daniel Vaughan | Sep 2019

Related Reading : Rolls-Royce Phantom I History

Although the Silver Ghost had been constantly improved over its life span, by the 1920s other manufacturers had begun to close the performance gap, and the decision was made to produce a new car. By 1925, the New Phantom (retrospectively called the Phantom I when the Phantom II was introduced in 1929) was ready. A new chassis had not been built so the car used the Ghost chassis. This meant that....
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Related Reading : Rolls-Royce Phantom I History

Rolls Royce launched the new Phantom in May of 1925. Rolls-Royces replacement for the original Silver Ghost, the Phantom was built in both the U.K. and the U.S. following a year later in introduction and two years in replacement. Usually listed as Phantom I, it featured a new pushrod-OHV straight- 6 engine, which was a vast improvement over the Silver Ghost. The engine was constructed with three....
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Background

Frederick Henry Royce was an engineer and the Honorable Charles Stewart Rolls was a man with many talents. He was an aviator, driver, and automobile enthusiasts. In the world of business, he excelled at marketing. The Rolls-Royce Company began its distinguished career in the early 1900s, focusing on quality and performance. During 1905 and 1906, forty vehicles were produced, all with four-cylinder....
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1928 Vehicle Profiles

1928 Rolls-Royce Phantom I vehicle information

Boattail Tourer
Coachwork: FLM Panelcraft

Chassis Num: 99EH

The Rolls-Royce 'New Phantom' was introduced in 1925, replacing the legendary and aging Silver Ghost. This new model was an evolution of the Ghost, with a new engine featuring overhead valves and larger displacement of 7,668cc. Three years later, i....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Derby Speedster
Coachwork: Brewster

Chassis Num: S 245 FP
Engine Num: 22457

This 1928 Rolls-Royce Phantom I wears a Brewster Derby Speedster body. This particular style was produced in very limited series, had four-doors, and seating for 4-passenger. This example is a left-hand drive vehicle that left the Brewster factory wi....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Riviera Town Car
Coachwork: Brewster

Chassis Num: S184PM
Engine Num: 21846

After opening its new plant in Springfield, Massachusetts, the first Springfield-built Rolls-Royce Silver Ghost chassis was delivered in 1921. The first left-hand-drive Rolls-Royce was built in 1925. In 1927 the Springfield factory introduced the New....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Derby Speedster
Coachwork: Brewster

Chassis Num: S185FR
Engine Num: 21858

Rolls-Royce of America offered 20 different body styles on the Phantom I. There were a select number of open styles including the Derby Speedster. Designed by John S. Inskip of Brewster & Co., they had polished-aluminum belt molding, folding windscre....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Town Car
Coachwork: Hibbard and Darrin

Chassis Num: S275FP
Engine Num: 22757

This Rolls-Royce Phantom I was built at the Rolls-Royce factory in Springfield, Massachusetts, hence it is known to automobile aficionados as a 'Springfield Rolls Royce.'....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Sedanca DeVille
Coachwork: Hibbard and Darrin

Chassis Num: S187RP
Engine Num: 21877

This Phantom I is one of only two chassis believed to be bodied by Hibbard & Darrin. It has gold-plated hardware, a Rolls-Royce silent clock, a sterling silver brandy set for two, a sterling silver cigarette holder with matching lighter case, and eig....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Newmarket Convertible Sedan
Coachwork: Brewster

Chassis Num: S393KP
Engine Num: 20938
Vin Num: 5521

This Rolls-Royce Phantom 1 is painted in black paintwork and accented with red striping. There is a polished aluminum hood and covered wheels. It wears a Newmarket Convertible All-weather coachwork courtesy of Brewster & Co. It has a history known fr....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Sports Tourer

Chassis Num: 17 EX

This 1928 Rolls-Royce Phantom I, chassis number 17 EX, is an experimental factory car used to develop a more sporting Rolls-Royce to compete with race-winning Bentleys of the period. Its aerodynamic body was designed by Jarvis of Wimbledon, and an en....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Tilbury Saloon

Chassis Num: S123RP

Edith Archibald of New York City was the first owner of chassis S123RP, a Springfield Phantom I Tilbury Saloon. In 1989, it was purchased by William Ruger Sr. and used on several long tours, most notably from Prescott, Arizona to Pebble Beach. The ca....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

All Weather Touring Landaulet
Coachwork: Caffyns

Chassis Num: 49FH
Engine Num: VH35

This 1928 Rolls-Royce Phantom I All Weather Touring Sedan/Landaulet has coachwork courteous of Caffyns of Eastbourne, Sussex. It sits atop of a 143.5-inch wheelbase and is powered by a six-cylinder engine capable of producing a respectable 120 horsep....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Special Roadster
Coachwork: Hibbard and Darrin

Chassis Num: S297FP
Engine Num: 22977

This Phantom I Special Roadster wears coachwork by Hibbard & Darrin of Paris. Founded in 1926 by Americans Thomas L. Hibbard, a co-founder of LeBaron coachbuilders, and designer Howard 'Dutch' Darrin. The duo designed and built cars through 1931. In ....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Pall Mall Tourer
Coachwork: Merrimac

Chassis Num: S103RP
Engine Num: 21037

This Rolls-Royce Phantom I Pall Mall wears coachwork by the Merrimac Body Company. The car was delivered new on April 11th of 1928 to C.C. Walker of Manchester, Massachusetts. It original wore a more formal enclosed body by Brewster 'Lonsdale.' It wa....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Skiff
Coachwork: Mulliner

Chassis Num: 114WR
Engine Num: BD25

An order for this Rolls-Royce was placed on the 27th of June in 1928 by British Army Lt. Colonel (later Sir) James Nockells Horlick, O.B.E., M.C., M.P., of Little Paddocks, Sunninghill, Berkshire, England. He ordered this Phantom 1 Series G2B short-w....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Ascot Tourer
Coachwork: Brewster

Introduced in 1925, the Phantom I, originally named the New Phantom, but became known as the Phantom I after the introduction of the Phantom II, was the successor to the Silver Ghost. Examples to come from the company's plant in Springfield, Massachu....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Tourer
Coachwork: Peter Thomas

Chassis Num: 70KR
Engine Num: VJ65

The Rolls-Royce New Phantom, retrospectively called the Phantom I, served as a replacement for the 40/50 HP Silver Ghost in May of 1925. ....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Dual Cowl Phaeton
Coachwork: Barker

Chassis Num: 43AL

Known as 'The Duchess,' this Phantom I Dual Cowl Torpedo Phaeton was built in England and fitted with coachwork by Barker of London. The car boasts several upgrades, including cowl-mounted Zeiss spotlights and a trunk rack complete with a rare Brooks....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

Transformal Phaeton
Coachwork: Hibbard and Darrin

Chassis Num: S267FP
Engine Num: 22677

Production of the New Phantom in Springfield, Massachusetts in the former American wire Wheel factory lasted from 1926 until 1931 with most receiving coachwork by Brewster in Long Island City, New York, a Rolls-Royce subsidiary since 1926. This parti....[continue reading]

1928 Rolls-Royce Phantom I vehicle information

St. Stephen Town Car Landaulette
Coachwork: Brewster

Chassis Num: S243FP
Engine Num: 22437

This Rolls-Royce Phantom I wears St. Stephen Town Car Landaulette by Brewster. Its formal coachwork has an open driver's compartment for the chauffeur. Brewster offered the client the option of with or without a collapsible landaulet roof over the re....[continue reading]

Boattail Tourer by FLM Panelcraft
Chassis #: 99EH 
Derby Speedster by Brewster
Chassis #: S 245 FP 
Riviera Town Car by Brewster
Chassis #: S184PM 
Derby Speedster by Brewster
Chassis #: S185FR 
Town Car by Hibbard and Darrin
Chassis #: S275FP 
Sedanca DeVille by Hibbard and Darrin
Chassis #: S187RP 
Newmarket Convertible Sedan by Brewster
Chassis #: S393KP 
Sports Tourer
Chassis #: 17 EX 
Tilbury Saloon
Chassis #: S123RP 
All Weather Touring Landaulet by Caffyns
Chassis #: 49FH 
Special Roadster by Hibbard and Darrin
Chassis #: S297FP 
Pall Mall Tourer by Merrimac
Chassis #: S103RP 
Skiff by Mulliner
Chassis #: 114WR 
Ascot Tourer by Brewster
 
Tourer by Peter Thomas
Chassis #: 70KR 
Dual Cowl Phaeton by Barker
Chassis #: 43AL 
Transformal Phaeton by Hibbard and Darrin
Chassis #: S267FP 
St. Stephen Town Car Landaulette by Brewster
Chassis #: S243FP 


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Performance and Specification Comparison

Model Year Production

#1#2#3Rolls-Royce
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)
1925Ford (1,669,847)Chevrolet (306,479)Dodge (201,000)
1924Ford (1,922,048)Chevrolet (264,868)Dodge (193,861)
1923Ford (1,831,128)Chevrolet (323,182)Buick (210,572)

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