The GR Supra Dominates And TRD Celebrates At SEMA 2019

The Legendary Supra Returns as TRD Commemorates 40 Years of Racing PLANO, Texas (November 05, 2019) – Toyotas suite of vehicles at the 2019 Specialty Equipment Market Association (SEMA)...

Toyota Extreme Builds to Wow at SEMA 2016

Toyota To Unveil Custom Builds and Celebrate the Past and the Present at Press Conference TORRANCE, Calif., Oct. 28, 2016 -- Toyotas suite of 30 vehicles on display at the 2016 Specialt...

Performance Takes Center Stage at Toyota's 2014 SEMA Booth

Toyota Celebrates Its Performance Legacy — Past, Present and Future TORRANCE, Calif., Oct. 27, 2014 — Toyotas 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused...

MOPAR GOES ALL-IN WITH FLEET OF CUSTOMIZED SEMA SHOW RIDES

The 15,000-square-foot Mopar Specialty Equipment Market Association (SEMA) Show display will feature Chrysler, Jeep®, Dodge, Ram and FIAT brand vehicles personalized with Mopar products Hundreds of...

Team Toyota Athletes and Partners Create Their Ultimate Rides at 2013 SEMA Show

Four-Way Vehicle Customization Competition Unlocks Imaginations TORRANCE, Calif. (Sept. 26, 2013) – A NASCAR driver, a freestyle skier, a BMX rider and two supercross stars go head-to-head...