Image credits: © Hummer. GM Corp

2008 Hummer HX Concept

Three Young Designers Shape Future Of HUMMER Through HX Concept

Scheduled for introduction at the 2008 North American International Auto Show, the HÚMMER HX concept reflects the innovative minds of three new GM designers - David Rojas, Min Young Kang and Robert Jablonski - whose first assignment was to provide a vision for the future design of off-road vehicles.

Fresh out of the College for Creative Studies in Detroit, Mich., the designers' first test in GM was to design a fun, nimble and innovative HÚMMER concept.

'HÚMMER appeals to young people globally and served as a perfect first assignment for our newest talent,' said Ed Welburn, vice president of global design and product planning. 'Today's graduates from top design schools are ready to hit the ground running. The HÚMMER design challenge gave our newest designers an opportunity to sprint.'

2008 Hummer HX ConceptThe task presented numerous challenges to the new designers, from creating a vehicle for a brand known around the globe for its iconic design, to ensuring the model would live up to the market's expectation of HÚMMER off-road capability.

To help ensure designs were true to the HÚMMER brand, these designers were given limited design direction by Carl Zipfel, an ex-professional motocross racer and director of the HÚMMER design studio.

'Carl definitely set the tone,' said Rojas. 'While he gave us creative liberty and challenged us to develop innovative ideas, he also defined three HÚMMER proportions – wheelbase, approach and departure angles, and stance – and assigned one to each of us. It gave us a chance to collaborate, but also take our own direction.'


While sketching and sculpting together in the HÚMMER studio, these recent graduates drew upon the creative energy of each other, further improving their individual designs, as well as that of the final concept.

'We drew inspiration from one another,' said Kang. 'As you're designing and sketching you try to absorb what the other designer is doing and try to make it better.'

Vital Stats and Specifications
Vital Stats


David, Min Young and Robert's collaboration inspired the HÚMMER HX concept, which presents extraordinary efficiency without sacrificing the unique essence of the HÚMMER brand, the world's most capable off-road vehicles.


'While we took inspiration from the HÚMMER heritage and DNA, we each wanted to evolve it in a new way,' said Jablonski. 'We agreed it should be contemporary, compact and definitely open air. It came out great.'

2008 Hummer HX ConceptAfter three months of sketching and sculpting theme work for the new HÚMMER concept, each designer had the opportunity to present scale clay models to Bob Lutz, GM vice chairman and Ed Welburn, who chose which design would ultimately become the HX concept.

In its final concept form, the E-85 FlexFuel capable HÚMMER HX embodies the off road spirit of HÚMMER in a fully customizable package. The HX offers an open-air driving experience via a pair of removable roof panels above the driver and front passenger and a modular, removable rear roof assembly enabling a quick conversion from closed vehicle to open vehicle SÚT. It also features a slant back assembly with removable doors and fender flairs.

'Working as a team, you realize it's more than one person influencing the vehicle,' said Rojas. 'You can see the inspiration from each of our designs in the final concept vehicle. We're all proud to have the chance to see our sketches become reality.'

Source - Hummer

Concepts by Hummer



Recent Vehicle Additions

Related Automotive News

Ford And Disney Gear Up To Reveal All-New Ford Bronco Family, Across ABC, ESPN, National Geographic And Hulu

Ford And Disney Gear Up To Reveal All-New Ford Bronco Family, Across ABC, ESPN, National Geographic And Hulu

Ford Motor Company will reveal the all-new Ford Bronco lineup across Disneys broadcast, cable, digital and streaming properties. On Monday, July 13, three custom 3-minute films will air on ABC, ESPN...
Spectacular Installation For The World Premiere Of The New G-Class In Detroit

Spectacular Installation For The World Premiere Of The New G-Class In Detroit

Stronger Than Time 1979 G-Class cast in amber Jan 12, 2018 – Stuttgart -- With the worlds biggest installation of synthetic resin Mercedes-Benz is putting the world premiere of the...
ALV Award-Winning Toyota 4Runner Takes Active Lifestyle Enthusiasts on the Ride of Their Lives

ALV Award-Winning Toyota 4Runner Takes Active Lifestyle Enthusiasts on the Ride of Their Lives

Rugged, go-anywhere exterior design and authentic off-road heritage help Toyota 4Runner win Best Value Off-Road Vehicle for active lifestyles TORRANCE, Calif. (Nov. 4, 2013) – Up a steep...
NORRA ANNOUNCES OFFICIAL DATES FOR 2014 GENERAL TIRE NORRA MEXICAN 1000 RALLY

NORRA ANNOUNCES OFFICIAL DATES FOR 2014 GENERAL TIRE NORRA MEXICAN 1000 RALLY

-- Ensenada to Host Vintage-Flavored Event for First Time -- -- New Format Offers Enhanced Safety and Hospitality -- -- Rally Registration to Open New Years Day -- (Agua Dulce, Calif.,)...

Chrysler Group Llc Dominates The 21St Annual Texas Truck Rodeo Winning 15 Of 24 Awards

2014 Truck of Texas awarded to Ram 1500 for second consecutive year Jeep Grand Cherokee wins SUV of Texas for the fourth consecutive year Dodge Durango awarded Full-size SUV of Texas for the...
© 1998-2020. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.


Vehicle information, history, and specifications from concept to production.

Follow ConceptCarz on Facebook Follow ConceptCarz on Twitter RSS News Feed

Conceptcarz.com
© 1998-2020 Conceptcarz.com Reproduction or reuse prohibited without written consent.