2009 Hyundai Genesis RHYS Millen Drift Coupe

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HYUNDAI LAUNCHES RHYS MILLEN RACING RED BULL DRIFT TEAM SPONSORSHIP AT CHICAGO AUTO SHOW

With enthusiasts eagerly awaiting the upcoming launch of the 2010 Genesis Coupe, Hyundai is adding to the excitement by teaming with Rhys Millen Racing and Red Bull Energy Drink to campaign the car in the high-energy sport of drift racing this year. At the Chicago Auto Show, Hyundai unveiled its motorsports program in the Ú.S. with the help of drift champion Rhys Millen, who will fabricate and race a 550-horsepower Genesis Coupe in the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and at select Redline Time Attack series events in 2009.

'Today's announcement puts the Genesis Coupe into three great motorsports series,' said John Krafcik, acting president and CEO, Hyundai Motor America. 'We like to refer to the Genesis Coupe as the sinister sibling to the North American Car of the Year, the Genesis sedan and we look forward to Rhys harnessing every ounce of energy in the Coupe as he campaigns it.'

Millen and his team are an ideal match to launch Hyundai's racing efforts. Millen's driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his recent New Year's Eve Las Vegas truck flip. But behind Millen's success in the driver's seat is a full team of engineers and fabricators that know how to maximize the potential of a race car.

Millen had his first opportunity to test drive the Genesis Coupe's performance credentials when he performed precision driving for the car's debut advertising campaign. Millen flogged a Genesis Coupe for three days during the filming process at Road Atlanta racetrack, and the car never missed a beat.

'The Genesis Coupe Concept inspired me to seek out a relationship with Hyundai and it has developed into multiple projects,' said Millen, professional race driver and founder of RMR. 'The immediate focus is developing the RMR Red Bull Hyundai Genesis Coupe into a drift car with a 550-horsepower engine and a lightweight, rigid chassis. We are applying everything we know about fabricating into building this car.'

THE CHASSIS BÚILD Six RMR employees have already stripped a Genesis Coupe to bare metal and the chassis has spent five days in an Alkali bath removing all rubber and adhesives. The chassis has also been stitch welded for added structural rigidity.

CARBON FIBER BODY PANELS

Millen quickly decided to take the already light weight Genesis Coupe and make it even lighter. His crew will take the molds used to build the 'Art of Speed' SEMA car to once again replicate the Genesis Coupe's body out of carbon fiber. The hood, deck lid, roof, doors, fenders, front fascia and side skirts are all built out of carbon fiber. The carbon fiber panels range from 50 percent to 80 percent lighter than the sheet metal they replaced. For example, a factory Hyundai Genesis Coupe door weighs 68 pounds but modifications made by RMR reduce the door weight to just 8.5 pounds. This weight-saving approach is carried throughout the car without compromising its powerful curves, surface detail and 'Z' bodyside line.

The side skirts have functional flat rocker panels with ducts to pull air out from underneath the car. A functional splitter on the front fascia and a built-in diffuser create pressure without drag. A rear diffuser with long tunnels keeps the air moving underneath the car. Downforce has been further increased by an APR GTC-500 rear wing that is fully adjustable and was designed using Computational Fluid Dynamics (CFD) analysis. The hood is vented to dissipate heat and Aerocatch hood latches are used for safety.

The rear widebody fenders are also made out of carbon fiber and blend seamlessly into the vehicle design with a creative painting concept. The goal curb for the car is 2,400 pounds.

INTERIOR

The interior of the RMR Red Bull Hyundai Genesis Coupe is unrecognizable from its origins as a well-appointed 2+2 coupe designed with everyday driving in mind. All comfort and convenience features are removed to make way for a custom-fabricated eight-point safety cage and firewall which reinforce the Genesis Coupe's already stiff chassis. By removing the roof, the RMR fabricators welded every aspect of the safety cage to the frame of the car. The braces on the A and B pillars also tie into the strength of the body. The safety cage is required for racing and a single Sparco racing seat further protects the driver in the overhauled cockpit.

SÚSPENSION

The RMR Red Bull Hyundai Genesis Coupe utilizes a KW remote reservoir three-way adjustable coilover suspension. Adjustable chro-moly sway bars dial the suspension in further for true track performance. RMR also fabricated adjustable lower control arms, rear control arms and toe links to allow precise tuning of the chassis.

ENGINE AND TÚRBO KIT

The Hyundai Lambda 3.8-liter V6 engine, which comes standard on the Genesis Coupe 3.8, will be stroked to 4.1-liters and further enhanced by a Turbonetics turbocharger. An AEM engine management system will also be used. The engine will be mated to a HKS sequential transmission. (posted on conceptcarz.com) The end result is a Genesis Coupe that will produce 550 horsepower and 520 lb.-ft. of torque.

WHEELS, TIRES AND BRAKES

To ensure that the enhanced power plant translates all the way to road performance, RMR added 18- by 8.5-inch front and 18- by 9.5-inch rear Enkei RPF1 light weight wheels and 225/40-18 Toyo Proxes R1R front tires and 265/40 Toyo Proxes R1R rear tires.

PAINT SCHEME

The paint scheme is a combination of blue, silver and unpainted black carbon fiber with its signature weave pattern.

ADDITIONAL SPONSORS

· Toyo Tires
· Genius Tools
· Sparco
· Royal Purple
· Turbonetics
· APR Performance
· KW Suspension
· AEM
· BC ( Brian Crower)
· Exedy
· Enkei Wheels
· JE Pistons
· The Driveshaft Shop.

RHYS MILLEN – DRIVER, OWNER RMR

With more than 16 years of racing experience, Rhys Millen has established himself as one of the premier rally/drifting drivers in North America. Born in New Zealand in 1972, Rhys is the son of famed rally and off-road racer Rod Millen. Rhys joined Rod in the Ú.S. as a teenager and soon afterwards established himself as racer by taking first at the Pikes Peak Hill Climb in the Open Division and winning Rookie of the Year. He won the Formula Drift championship in 2005 and was runner-up in 2006.

RHYS MILLEN CAREER HIGHLIGHTS - 2008

· Red Bull Drifting World Championship winner
· Pikes Peak Time Attack 2-Wheel Drive Champion (set new world record)

RHYS MILLEN CAREER HIGHLIGHTS - 2007

· Pikes Pike Time Attack Champion
· First Place - Long Beach Team Drift
· Second Place - Formula Drift, New Jersey
· Third Place - Formula Drift, West Virginia

RHYS MILLEN CAREER HIGHLIGHTS – 2006

· Formula Drift Champion Runner-Úp
· Formula Drift Tires.com Triple Crown Champion

RHYS MILLEN CAREER HIGHLIGHTS – 2005

· Formula Drift Champion
· First Place - Formula Drift, New Jersey
· Second Place - Formula Drift, Irwindale

HYÚNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the Únited States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.

Source - Hyundai

RED BULL HYUNDAI GENESIS COUPE AND RHYS MILLEN SET WORLD RECORD TO TAKE PIKES PEAK TIME ATTACK TITLE

World Champion Driver Rhys Millen Claims Ninth Mountain Win

COLORADO SPRINGS, Colo., July 19, 2009 – The 87th Annual Pikes Peak International Hill Climb has a new world record holder today - the Rhys Millen Racing Red Bull Hyundai Genesis Coupe. World Champion driver Rhys Millen piloted the Genesis Coupe to his ninth overall class title, breaking one of his two world records in 17 trips to the Hill Climb.

'Driving the Genesis Coupe for the first time at Pikes Peak in front of thousands of fans is an amazing experience,' said Millen. 'Nothing compares to the pressure and thrill of Pikes Peak while competing against yourself for the record.'

Millen set the record time of 12 minutes, 9 seconds (12:09.397) more than 1 minute and 23 seconds faster than his nearest competitor in the rear-wheel-drive Time Attack Class. At the finish line on the summit of Pikes Peak, Millen reported that the car that never skipped a beat, no matter how hard he challenged the diverse terrain and high altitude, and finished with both rear tires down to steel belts. Millen utilized the Genesis Coupe's rear-drive layout to its full potential, power-sliding his Genesis Coupe mere inches away from guard rails, trees and 2,000-foot cliffs, while besting his own record of 12 minutes, 31.61 seconds by 22 seconds.

The Pikes Peak International Hill Climb is the second oldest motor sports race in America, second only to the Indianapolis 500, and a long-standing tradition in Colorado Springs. First run in 1916, this year marks the 87th running of the thrilling 'Race to the Clouds.'

The race is run on a course with 156 turns that begins at 9,390 feet and finishes at the oxygen-depleted 14,110-foot summit of Pikes Peak. As the drivers climb toward the summit, the thin air slows reflexes and saps muscle strength. The thin air also robs engines of up to 30 percent of their power at the summit. It's a true test of endurance for competitors and vehicles.
This year the race has 11 classes and features a variety of automotive, semi-truck, exhibition, open wheel, super stock car, pro truck and motorcycle classes with a field approaching 200 competitors.

With more than 16 years of racing experience, Rhys Millen has established himself as one of the premier rally/drifting drivers in North America. Born in New Zealand in 1972, Rhys is the son of famed rally and off-road racer Rod Millen. Rhys joined Rod in the Ú.S. as a teenager and soon afterwards established himself as racer by taking first at the Pikes Peak Hill Climb in the Open Division and winning Rookie of the Year. He won the Formula Drift championship in 2005 and the Red Bull Drifting World Championship in 2008.

Millen and his team are an ideal match to help launch Hyundai's motorsports effort with the Genesis Coupe. Millen's driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his recent New Year's Eve Las Vegas truck flip. But behind Millen's success in the driver's seat is a full team of engineers and fabricators that know how to maximize the potential of a race car.

Millen had his first opportunity to test drive the Genesis Coupe's performance credentials when he performed precision driving for the car's debut advertising campaign airing during Super Bowl XLIII. Millen flogged a Genesis Coupe for a full three days during the filming process at Road Atlanta racetrack, and the car never stopped asking for more.

Source - Hyundai