1963 Studebaker Avanti

The Studebaker Avanti was a revolutionary vehicle. Its design was courtesy of the talents of renowned industrial designer Raymond Loewy's design team. Its body was made of fiberglass and this was the first American car, mass-produced, to have front disc brakes. Safety features included door reinforcements, an overhead vinyl-covered roll-bar, and door locks designed with a stainless-steel pin and lock system to achieve a positive lock. The suspension was comprised of front and rear sway bars.

Initially called the Model X, it was eventually called the Studebaker Avanti. It was the brainchild of Studebaker President Sherwood Egbert and Studebaker engineers and designers had the first Avanti built in less than six months and at one-tenth the cost of a normal Detroit-built automobile. The design featured smooth lines, a wedge-shape, and under-the-bumper radiator air intake. Studebaker advertised the Avanti as a new class of American automobiles that had both sophistication and great elegance.

For 1963, Studebaker built 3,834 examples of its 2-door Sport Coupe. Power was from an overhead valve 289 cubic-inch 8 cylinder engine offering 240 horsepower. With the R2 Supercharged engine, horsepower rose to nearly 300.


by Daniel Vaughan | Mar 2019

Related Reading : Studebaker Avanti History

Studebaker came into existence in the very early 1800s where they specialized in making wagons for the Union Army during the Civil War. The company later switched over to producing automobiles and by the 1920s had built a reputation for making a fairly good car at a reasonable price. As the 1920s came to a close, the Great Depression coupled with stiff competition made business difficult for the....
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Related Reading : Studebaker Avanti History

The Studebaker marquis had been in the business for over 100 years before the Avanti was debuted. In the mid-1950s the company lacked the economy of scale of the bigger U.S. automakers like General Motors and couldnt compete with their prices. They managed to tread water by producing compact economy Lark models that sold remarkably well for the times until 1961 when their volume fell by more than....
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1963 Vehicle Profiles

1963 Studebaker Avanti vehicle information

Sport Coupe

Chassis Num: 63R1209

The original design for the Studebaker Avanti took only a few weeks for Raymond Loewy and his design team to create. Production began near the close of 1962 and soon attracted the attention of several celebrities and a large number of consumers. To....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

Studebaker's answer to the Chevrolet Corvette was the Avanti. It was built in similar fashion using fiberglass for the body and built on a standard chassis - the Lark Daytona Convertible. For an additional $210, a supercharger version of Studebaker....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

The Studebaker Avanti was a sports coupe built by the Studebaker Corporation at the direction of its president Sherwood Egbert between June 1962 and December 1963. It has been described as 'one of the more significant milestones of the postwar indust....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

Raymond Loewy was contracted by Studebaker management to design, in secret, an entirely new car with the hope of revitalizing the image of America's oldest vehicle manufacture. Loewy and his team produced the Avanti (meaning 'forward' in Italian), a ....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

In 1736 three hardy Studenbecker men sailed from Germany for Philadelphia. One of their descendants was John Studebaker who eventually settled in South Bend, Indiana. In 1852 he began what would become a prosperous wagon-making business with his five....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

The Avanti was designed by Raymond Loewy's team of Tom Kellogg, Bob Andrews and John Ebstein. Loewy envisioned a low-slung, long-hood/short-deck semi-fastback coupe with a grille-less nose and a wasp-waisted curvature to the rear fenders, suggesting ....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

The Avanti debuted at the 1962 Indianapolis 500. The car was created to revive interest in the failing Studebaker brand, and was marketed as a 'prestige car' similar to the Ford Thunderbird and Buick Riviera. Standard equipment included a fiberglass ....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

Although the Pontiac GTO is often thought of as the original muscle car, there was a group out in South Bend, Indiana that was certainly ahead of the curve. Starting in late 1956, Studebaker was building cars with an optional Paxton Supercharger unde....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

In 1961 Sherwood Egbert, the President of Studebaker, realized he needed a newly designed automobile if he was going to turn around the company's sagging fortunes. He turned to famed industrial designer Raymond Loewy to come up with a car to excite t....[continue reading]

1963 Studebaker Avanti vehicle information

Sport Coupe

In early 1961, design chief Raymond Loewy assembled a three-man team at the behest of new Studebaker president Sherwood Egbert to create a halo vehicle. They produced a 1:8-scale clay model within two weeks and a full-size fiberglass by early 1962. I....[continue reading]

Sport Coupe
Chassis #: 63R1209 
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Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1963 Avanti
$4,440-$22,503,030
1963 Studebaker Avanti Base Price : $4,440

Model Year Production

#1#2#3Studebaker
1968Chevrolet (2,139,290)Ford (1,753,334)Volkswagen (1,191,854)
1967Chevrolet (2,206,639)Ford (1,730,224)Toyota (1,068,321)
1966Ford (2,212,415)Chevrolet (2,206,639)Volkswagen (1,168,146)8,947
1965Chevrolet (2,375,118)Ford (2,170,795)Volkswagen (1,174,687)19,435
1964Chevrolet (2,318,619)Ford (1,594,053)Toyota (1,068,321)36,697
1963Chevrolet (2,237,201)Ford (1,525,404)Fiat (957,941)69,555
1962Chevrolet (2,061,677)Ford (1,476,031)Fiat (957,941)89,318
1961Ford (1,338,790)Chevrolet (1,318,014)Volkswagen (807,488)59,713
1960Chevrolet (1,653,168)Ford (1,439,370)Toyota (1,068,321)120,465
1959Chevrolet (1,462,140)Ford (1,450,953)Volkswagen (575,407)126,156
1958Chevrolet (1,142,460)Ford (987,945)Volkswagen (451,526)44,759

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