2009 Rinspeed E2 Concept Navigation
World Debut at the 79 th Geneva Motor Show, March 5th - 15 th, 2009

Swiss Innovative Thinker Frank M. Rinderknecht Builds Fiat 500 with Two Energy Levels

'E2' - 60 or 160 hp at the Push of a Button from Swiss Automotive Powerhouse Rinspeed

What is this? It is round, small and cuddly, has eyes to fall in love with, a sexy behind - and on demand 60 or 160 hp as necessary. It is Rinspeed's answer to the fast changing requirements of the market and sociopolitical perception about the tuning industry.' Rinspeed boss Frank M. Rinderknecht hits the nail on the head: 'Just like the auto industry has to adjust to the demands of a new era, tuners have to look for new ways to do business as well.' The Swiss automobile visionary Rinderknecht, who has his roots in the tuning business, observes a change in people's attitude, at least in the western world: 'We need an intelligent use of our fossil resources, especially of our energy'.

Rinderknecht believes he is on the right path with his new interpretation of automobile customizing. With the ‘E2' and his concept car ‘iChange,' which is much further removed from production, he wants to nudge the automotive as well as the tuning industries in a new direction, to leave well trodden paths and creatively look for new ones: 'I don't believe too much in eco tuning. Many drivers are not willing to miss out on driving fun and don't want to drive a something that announces to the world that they do without. But the number of people who want to use our energy supply responsibly not in the least because they want to protect our environment will grow quickly.'Source - Rinspeed
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