FORD TRANSIT CONNECT FAMILY ONE CONCEPT: SMART, GREEN, FUN FOR CHILDREN, PARENTS ALIKE
• The Transit Connect Family One is a forward-looking concept vehicle that combines high-tech and high-touch amenities to keep a youthful family connected, engaged and entertained
• Transit Connect Family One could help young families to drive green, built on a spacious yet compact global platform, with potential to host a wide array of fuel efficient engines
• Aimed at small business commercial applications, the Transit Connect goes on sale in the Ú.S. this summer, starting at $21,475, including destination, rated at 22 city, 25 highway miles per gallon
Ford is listening to the unique wants and needs of families and responds with the Transit Connect Family One concept – a space that's all about helping parents and engaging children.
Designed for 'the coolest mom'
'Transit Connect is a versatile vehicle that can be adapted to a wide variety of applications,' said Mark Fields, Ford's president of The Americas. 'The Family One concept delivers fun with function. This fun, cool space is for parents and small children alike, combining fuel efficiency with advanced technologies that can help keep families connected on the go.'
The Family One concept is based on the Transit Connect, a global Ford platform adaptable to a wide variety of applications, both personal and professional. This concept vehicle represents Ford's first effort in showcasing the versatile Transit Connect for personal use.
'The customers we envisioned when developing the Family One are cosmopolitan parents in their mid-30s with highly refined design sensitivities,' said Ford Designer Chiwei Lee. 'They waited until they were ready for children and see parenthood as adding to their aesthetic portfolio, instead of smashing it.'
Transit Connect has a utilitarian form that offers 135 cubic feet of space on a compact platform, with agile driving dynamics ideally suited to urban driving and tight spaces. The vibrant color scheme and expansive greenhouse area combine to give the Family One concept friendly visual character and a bright, airy interior space.
Engine : 2.0 L., 4-cylinder
5-speed Manual4-speed Automatic
'For children, the conceptual intent of the vehicle is to be as engaging and entertaining when parked as it is on the go,' added Lee. 'The Family One easily transitions from functional family mobility to ‘base camp' when the coolest mom puts the shift lever into the park position.'
The second-row seats in the concept provide youth passengers with ample room to get comfortable, enjoy projected digital media entertainment on the bulkhead-mounted sunshade screens or look through the expansive windows. Side rear inner door panels are water-pen friendly and easily wipe clean for the next round of creative inspiration.
Clever, family-friendly features include built-in hand sanitizer and sunscreen dispensers, family walkie-talkie radios that charge when docked, an integrated first-aid kit and cargo door-mounted folding twin scooters. The storage area beneath the rear floor holds a folding stroller and an integrated awning extends from the open rear cargo doors. Seat covers are removable, washable and can be changed to redecorate and evolve with changing preferences.Family Connectivity
The Transit Connect Family One concept vehicle uses in-dash computer technology to keep a family organized, on-schedule and properly equipped with everything from diaper bags to sporting goods, back packs and homework folders that populate the active family environment.
The Family One concept employs radio frequency identification (RFID) technology to keep track of all the items the active family needs to stay organized. When the driver enters the vehicle with children, the in-dash computer will provide notification that Timmy's hockey equipment is still in the front hall closet. Úsing predictive algorithms to 'learn' based on past usage, the system will identify missing musical instruments or homework on the way to school and will remind parents if they haven't packed clubs for a scheduled Saturday golf outing.
The system is designed to be intuitively easy to operate, with minimal menu scrolling and programming. It also plays a role in safety – adding to peace of mind – as the system integrates with sensors to notify the driver if a child seat is improperly attached or tensioned.
The technology is designed to seamlessly integrate with the parents' digital lifestyle.Fun and Fuel Efficient
The Family One concept is powered by a 2.0-liter I-4 engine – delivering 22 city and 25 highway miles per gallon – and features SmartGauge™ to help parents drive more efficiently.
Looking forward, the global Transit Connect platform has capability to host any one of several efficient engine alternatives, including EcoBoost™ power and battery electric propulsion.Source - Ford
FORD TAKES CONCEPT RESEARCH TO THE STREETS, DEVELOPING TRANSIT CONNECT FAMILY ONE
To understand the unique wants and needs of families with young children, the Ford Transit Connect Family One concept team took to the streets.
The objective of this grassroots outreach was to gain a better understanding of the family vehicle requisites and preferences of parents who are in a busy, yet rewarding lifestage. Insights gleaned from this initiative encouraged the concept team to aim for a higher level of engagement with the vehicle, among youthful passengers.
Traditionally, this type of consumer-directed product research project would involve a bid process among outside suppliers, multiple briefing meetings and a detailed project timeline. Instead, the nimble team of planners, designers and product marketers behind the Family One concept vehicle elected to personally conduct consumer research to get first hand input – a deeper understanding – and accelerate learning.
In October, the team arranged a display of five family-friendly people mover vehicles from Ford's global product portfolio outside the Hands-On Museum in Ann Arbor, Mich., a popular regional family destination. Guest respondents – representing 200 participating families – were invited to experience the display vehicles and were questioned regarding their individual preferences, likes and dislikes and asked to describe the type of person they envisioned as a driver of each vehicle.
'It's all about families,' said Brandt Coultas, an advanced product marketing specialist and project leader for the grassroots research initiative. 'While parents appreciate the great fuel economy, kids really like the expansive windows.'
Beyond the cost reduction and time savings, the Transit Connect Family One concept team came to understand that parents with younger children are open-minded to a fuel-efficient vehicle specifically targeted to their unique family needs. Families see value in the Transit Connect Family One combination of style and space. The concept also is a tangible demonstration of the adaptability of Ford's global Transit Connect platform.Source - Ford
TRANSIT CONNECT FAMILY ONE CONCEPT OFFERS FUN, CONNECTIVITY TO ENGAGE CHILDREN, PARENTS ALIKE
The Ford Transit Connect Family One concept vehicle combines high-technology features to keep children and parents organized and entertained with simple, clever touches that make family outings more fun.
'The Transit Connect Family One concept showcases futuristic technologies that can help keep busy, active families in the right place, at the right time, with the right stuff,' said Andrew Georgescu, product marketing manager. 'Parents will appreciate Family One for helping them manage their busy lifestyles, while children consider the vehicle a place of their own.'
Family Works Connectivity
In a single day, the Family One can help busy parents by confirming that Timmy's backpack and homework folder are on board, provide assurance that Josh's child safety seat is properly installed and that the whole family can have a base camp – with shade – during soccer practice. Family One also can provide turn-by-turn directions to a new organic grocery store, coach drivers to maximize fuel economy and entertain a second-row passenger with cartoons while another passenger converts fractions to decimals in a Web-based homework application.
The Transit Connect Family One concept employs an innovative in-dash computer with radio frequency identification (RFID) technology designed to keep an active children and parents organized, on schedule and properly equipped. The concept vehicle uses Ford Work Solutions™ technologyas a foundation for family applications for the not-too-distant future.
Ford WorkSolutions is an available collection of technologies and industry-first features that provide customers connectivity, flexibility and security to better run key aspects of their business – or their lives – from their Ford vehicle. It will be available in key Ford vehicles, starting this summer.
The concept's forward-looking Family Works application uses predictive algorithms, based on learning from past usage, to remind parents of scheduled events and the equipment required for them. If the system is aware of a regularly scheduled band practice, for instance, it will simplify the process by notifying the driver if the needed musical instrument is not on board.
RFID tags can be affixed to any number of items such as backpacks, homework folders or sports equipment so time and fuel can be saved by avoiding unnecessary trips for forgotten items.
The system synchronizes with a smart phone to integrate with the parents' digital lifestyle to help with hands-free calling, schedules, reminders and to-do lists, helping parents to be smarter and better prepared.
Safety and peace-of-mind for parents are enhanced, as the system wirelessly communicates with sensors in the child seat, assuring the driver that the unit is secured and the attaching tether is tensioned properly. According to the 2005 LATCH study, published by the National Highway Traffic Safety Administration (NHTSA), almost 40 percent of child seats are improperly attached.
Family One features intuitively-operated navigation, which easily helps get families where they need to go. The SmartGauge™ instrument cluster even will tell the driver how economically the vehicle is being driven, with an easily understood graphic interface.Digital Infotainment
Entertained and engaged young passengers are happy passengers, making life easier for parents. Second-row passengers in the Transit Connect Family One concept look up to see a transparent sunshade mounted on the bulkhead behind the driver's area. The sunshade transforms to become a digital infotainment center featuring a pair of projected floating screens with high-resolution imaging and exceptional color contrast. The screens can display digital media entertainment, three-dimensional gaming, interactive educational opportunities and wireless Web connectivity.Tactile Touches
The Transit Connect Family One concept also features a wide array of clever amenities to make family outings easier and more fun, including:
• Twin folding scooters, mounted to the inside of the rear cargo doors
• Integrated sunscreen and hand sanitizer dispensers
• Whiteboard rear side-door interior surfaces for erasable water-marker creativity
• Rechargeable family radio walkie-talkies
• Backpack attachments and handy, integrated toy storage
• Subfloor onboard storage for folding stroller
• Protracting, roof-mounted awning offers shade over rear opening
• Lava-lamp effect rear headliner graphics Source - Ford