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1966 AMC Marlin

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The Marlin was a midsize sport fastback luxury sedan. Introduced in January of 1965, it featured a 4 bbl 327 cubic-inch V8 matted to a four-speed manual transmission and sat atop a 118-inch wheelbase. It was given a base price of $3100 and went on sale in March of 1965. During its introductory year, 10,327 examples were sold. There were many options available making the vehicle customizable to the user's desires. The options ranged from engine and transmission choices, to air conditioning, AM/FM radio, power windows, and more.

It was a fastback, but the roofline was high to accommodate extra headroom for rear passengers. Fourteen-inch steel wheels and Marlin wheel covers accented the two-color paint scheme and chrome trim. Excellent stopping power was provided by front 4-piston disc brakes and non-servo type rear drum brakes.

Not much changed for the 1966 version of the Marlin. A new grill was placed on the front, the Rambler logo was removed from the rear and front, and a few extra options became available. The big news was in the engine department, where a new 232 cubic-inch inline-six and 327 cubic-inch V8 became available. The six-cylinder produced 155 horsepower while the eight-cylinder produced 250 horsepower. Performance could be increased further with the new optional four-speed manual gearbox. Unfortunately, the front drum brakes were now standard on the front but the disc brakes could still be had for an additional cost. AMC was unable to capture the sales that it had achieved in the prior year. Sales had dipped by more than half to 4,547.

In 1967, the Marlin was redesigned, giving it a wider stance and more interior room. It borrowed design cues from the Ambassador, including the vertical dual headlights, V-profile grille, and parking and turn signal lights. It was even placed on the Ambassador's chassis increasing its size in all directions. The interior received new bucket seats and an overall increase in hip and shoulder room. The interior was outfitted with power windows and cruise control as standard equipment, a rarity for cars at the time. Due to the increase in size, larger engines could be placed under the hood, including an all-new 290 and 343 cubic-inch V8's. Even with all these changes, sales continued to fall. With a pitiful 2545, the Marlin was nearing the end. The end of 1967 was the end of production for the Marlin. AMC began focusing on their smaller fastback sedan named the Javelin. It was their attempt to add competition to the 'pony' market.


by Daniel Vaughan | Aug 2011

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The AMC Marlin was a vehicle aimed at competing with a new breed of vehicles. Ford had their Mustang, Chrysler had the Barracuda, and General Motors had their pony cars such as the Camero and Firebird. AMC decided to enter this segment of the market with the Marlin, a vehicle that could best be classified as an intermediate sports sedan. Under the leadership and direction of Roy Abernethy, the AMC....
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Introduced in 1950, the Nash Rambler was designed to be much smaller than other contemporary vehicles, while still able to accommodate five passengers easily and comfortably. Produced by the Nash Motors division of Nash-Kelvinator Corporation for six years only, the Rambler was responsible for establishing a new segment in the automotive market. Widely considered to be the original modern American....
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Receiving quite an elite status, the Rambler nameplate is responsible for leading the North American auto industry into smaller, more economical vehicle, which eventually received the identity of ‘compacts. Various companies attempted to build smaller vehicles following the war, with little success. The Nash Kelvinator Corp. of Kenosha, Wisconsin was the one to introduce the first ever compact,....
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Performance and Specification Comparison

Price Comparison

1966 Marlin
$2,601-$31,400

Rambler Marlin

Year
Production
Wheelbase
Engine
Prices
10,327
112.00 in.
6 cyl., 231.90 CID., 145.00hp
8 cyl., 287.00 CID., 198.00hp
$2,640 - $2,640
4,547
112.00 in.
6 cyl., 232.00 CID., 155.00hp
$2,601 - $2,601
118.00 in.
6 cyl., 232.00 CID., 145.00hp
8 cyl., 287.20 CID., 198.00hp
8 cyl., 290.00 CID., 200.00hp
$2,670 - $2,670

Industry Production

#1#2#3AMC
1971Ford (2,054,351)Chevrolet (1,830,319)Volkswagen (1,128,784)244,758
1970Ford (2,096,184)Chevrolet (1,451,305)Volkswagen (1,193,853)242,664
1969Chevrolet (2,092,947)Ford (1,826,777)Volkswagen (1,241,580)276,000
1968Chevrolet (2,139,290)Ford (1,753,334)Volkswagen (1,191,854)446,781
1967Chevrolet (2,206,639)Ford (1,730,224)Toyota (1,068,321)302,945
1966Ford (2,212,415)Chevrolet (2,206,639)Volkswagen (1,168,146)341,951
1965Chevrolet (2,375,118)Volkswagen (1,174,687)Toyota (1,068,321)391,366
1964Chevrolet (2,318,619)Ford (1,594,053)Toyota (1,068,321)379,412
1963Chevrolet (2,237,201)Ford (1,525,404)Fiat (957,941)464,000
1962Chevrolet (2,061,677)Ford (1,476,031)Fiat (957,941)442,300
1961Ford (1,338,790)Chevrolet (1,318,014)Volkswagen (807,488)

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