American Honda And Honda Brand Set March Sales Records Fueled By Robust Car Sales; Acura Brand Continues Resurgence

Apr 2, 2019

•Honda cars gain 5.3% while trucks rise 2.9% resulting in March records for both, as well as Honda brand

•Honda cars sales surge with Accord gaining 5%, and Civic up 3.3% with a new March record

•Acura sales increase 6.4% in March as resurgence continues with 8.9% gain in first quarter of 2019

•Acura RDX sets yet another monthly sales record with a 32.7% increase

Honda Sales Highlights

Honda's record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline.

•Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record.

•HR-V set a March record, gaining 10.7% on sales of 8,582 units.

•Ridgeline sales were up 4.2% in March, on sales of 2,804 units.

•Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.

Acura Sales Highlights

Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.

•ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.

•RDX sales increased 32.7% in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.

•MDX maintained a strong pace with sales of nearly 4,000 units.

Photo credit: Honda
posted on conceptcarz.com