![2004 Jeep Wrangler Unlimited](images/Jeep/jeep_wrangler_unlimited_chicago_04_dv_01-800.jpg)
New 20041/2 Jeep(R) Wrangler Únlimited Gives Customers a New Choice
![2004 Jeep Wrangler Unlimited](images/Jeep/jeep_wrangler_unlimited_chicago_04_dv_03-800.jpg)
AÚBÚRN HILLS, Mich., Jan. 6 /PRNewswire-FirstCall/ -- What could be better than the Jeep(R) Wrangler? More Wrangler.
![2004 Jeep Wrangler Unlimited](images/Jeep/jeep_wrangler_unlimited_chicago_04_dv_04-800.jpg)
The Jeep Wrangler is now available in two distinct configurations -- original Wrangler and the new longer Jeep Wrangler Únlimited, adding another page to the heritage of the Jeep brand. The first time Jeep offered both shorter and longer wheelbase versions of the Jeep Úniversals was 1956 with the introduction of the CJ6.
![2004 Jeep Wrangler Unlimited](images/Jeep/jeep_wrangler_unlimited-chicago_04_dv_01-800.jpg)
"It has been more than two decades since we offered customers a choice in their wheelbase size with the CJ5 and CJ7 Úniversals," said Jeff Bell, Vice President - Chrysler/Jeep Marketing, Chrysler Group. "We're always listening to our customers by building on the Jeep heritage and giving them truly innovative products that others could never match.
"We expanded Jeep Wrangler line-up by staying true to the legendary 4x4 capability, yet combined it with more usable space, more balanced on-road ride comfort and quietness for a new Jeep Wrangler buyer."
Jeep Wrangler Appeal Expands to New Buyer
The introduction of the Jeep Wrangler Únlimited will broaden the Wrangler target customer to include those who need more space and versatility.
"The Jeep Wrangler Únlimited is an aspirational purchase, and will deliver a true emotional connection to its owners," said Bell. "The Jeep Wrangler Únlimited is an extension of the original Wrangler buyer group, and will appeal more broadly to younger buyers and those who select this as their primary, secondary or third vehicle with the added versatility."
The Jeep Wrangler continues as the only open-air sport-utility vehicle with legendary Jeep 4x4 capability. In addition to the new longer wheelbase the Jeep Wrangler is available as a standard wheelbase with five models in the line-up: SE, X, Sport, Rubicon and Sahara models.
![2004 Jeep Wrangler Unlimited](images/Jeep/jeep_wrangler_unlimited-chicago_04_dv_02-800.jpg)
The Jeep Wrangler and Jeep Wrangler Únlimited are built at DaimlerChrysler's Toledo (Ohio) Stickney Avenue assembly plant. The Jeep Wrangler Únlimited will be sold in North American markets only.
Source - Chrysler Group
Related Reading : Jeep Wrangler History
An automobile marque and registered trademark of Chrysler, Jeep is the oldest off-road vehicle brand. First appearing as the prototype Bantam BRC, the original vehicle became the primary light 4-wheel-drive vehicle of the U.S. Army and allies during World War II and the postwar period. Jeeps have also been used by the U.S. Postal Service during the 20th century for mail services. One suggestion for....
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from 2004
Jeep Monthly Sales Volume
March 2023
154,203