Kia Motors has revealed the first images of its latest concept car that is scheduled to debut at the Paris Motor Show later this month. The strikingly styled showcar, named pro_cee´d, is based on the forthcoming three-door ´sporty hatch´ version of the all-new Kia cee´d C-segment model. This five-door family hatchback has its world premiere (in production-ready form) at Paris and will be manufactured at Kia´s first-ever European assembly plant in Slovakia from November 2006.'Following on from the original cee´d concept car we exhibited at the Geneva Motor Show earlier this year, our design brief for pro_cee´d was to create a ´teaser´ for the all-new Kia cee´d ´sporty hatch´ which will become the third model in the cee´d line-up (after the five-door and wagon) from December 2007,' explained Gregory Guillaume, Chief Designer Kia, European Design Centre.When Kia´s designers created the cee´d ´sporty hatch´, they set out to maximise the differentiation between the five-door and three-door cee´d models as much as possible, without losing the family likeness.Exterior - the same, but strikingly different
Consequently, the pro_cee´d actually looks very similar to Kia´s new cee´d ´sporty hatch´ model with its dynamic, muscular and masculine nature.'Colour plays an important role in generating the bold image of the pro_cee´d concept. We call the exterior colour ´Cashew´ and it is a daring colour for a showcar,' observed Guillaume. 'It looks almost solid, but does have a small percentage of metal flakes that give a discreet sparkle. I think the colour works well in contrast with the bright metal and dense matt black elements of the exterior, like the door mirrors and the special road wheels, showing off the car´s solid forms to perfection.'The wheels are a two-part design, featuring five double-spokes arranged with a recessed black power-coated centre and brightly polished convex perimeter spokes. These dramatic wheels sport 265/30 R19 low profile tyres.Key attributes which the pro_cee´d and ´sporty hatch´ models will have in common include the lowered roof line (down by 25 mm compared to the five-door cee´d) and shallower side windows ringed in chrome trim that create a robustly sporty window graphic.Interior - creating a strong ´performance´ feeling
The pro_cee´d interior is designed to accommodate four people and is trimmed to give a strong ´performance´ feeling with deeply matt surfaces. Like the exterior, the cab uses bright metal and dense matt black elements, but in the interior these appear to ´float´ amidst areas of contrasting leather trim.
The pro_cee´d creative process began in April when Kia´s multi-national design team at Russelsheim, under design chief Gregory Guillaume, signed-off work on the production Kia cee´d ´sporty hatch´ turned its talents towards the Paris showcar.'Like the five-door cee´d, which has its world premiere at Paris, the new cee´d ´sporty hatch´ will be a truly European product, designed in Europe and made in Europe. But whereas the five-door is a great handling family car, this version of cee´d will be targeting younger drivers in search of a more overtly sporty look to go with the sporty drive,' observed Guillaume.'With pro-cee´d we are accelerating Kia´s drive towards design excellence and once more demonstrating its ´tough not rough´ design ethic. We have seized the opportunity of the Paris Show to create a ´teaser´ car that really will build eager anticipation of future Kia models,' concludes Guillaume.Source - Kia
Kia Monthly Sales Volume
March 2024
69,472
February 2024
59,059
January 2024
51,090
December 2023
60,275
November 2023
58,338
October 2023
59,164
September 2023
67,264
August 2023
72,147
July 2023
70,930
June 2023
70,495
May 2023
71,497
April 2023
68,205
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