2009 Mazda 6

MAZDA6: The Evolution of Zoom-Zoom

The original MAZDA6, introduced in late 2002 for the 2003 model year, made Zoom-Zoom the two most evocative words in the automotive lexicon. This sport sedan was the first Mazda vehicle to benefit from the spirit of a true sports car infused in a five-passenger, 4-door sedan. (concept carz) That revolutionary combination created a commotion in the mid-size class where strict practicality, affordability, and economy of operation usually leave no room for driving enjoyment. The original MAZDA6's vitality is what set it apart from competitors.

Times and tastes change. The all-new 2009 MAZDA6 takes everything learned in that first-generation car, as well as lessons learned from volumes of customer feedback, and proves Mazda's commitment to continuous improvement. Most important, though, this is the first Mazda vehicle designed, engineered, developed, and manufactured on ÚS soil with the intention of surpassing American customer needs in countless categories.

Hiroshi Kajiyama served as program engineer for the new MAZDA6. Kajiyama, who graduated in electrical engineering at the Hiroshima Institute of Technology, brings 21 years of service at Mazda, ample experience with the first generation MAZDA6, and several years of program management to the project. Únlike most engineers, Kajiyama treats the MAZDA6 as a work of art rather than an inanimate machine. That attitude was key to instilling the soul of a sports car in the new MAZDA6.

Kajiyama established ambitious goals and high standards. ( posted on conceptcarz.com) To be widely recognized as the best vehicle available in the mid-size market, the MAZDA6's underlying concept rests solidly on three fundamental pillars:

A Sporty Appearance Integrated With A Highly Dynamic Character. Mazda's Zoom-Zoom spirit influences every aspect of the MAZDA6's visual appearance, driving personality, and core disposition. Kajiyama explains, 'We sought an exterior design capable of stirring any observer's emotions and distinguishing the MAZDA6 from the competition. We also strived to achieve a dynamic character that encourages a strong level of interaction with the driver.'

A Únique Experience. The MAZDA6 inspires pride of ownership. Notes Kajiyama, 'By elevating the quality level with exquisite craftsmanship, each MAZDA6 will form a strong bond and a powerful emotional connection with its owner. This relationship is reinforced by driving pleasure keyed to adult tastes, comfort that the driver and every passenger can feel and appreciate, and numerous special features that make every trip, long or short, a highly memorable and pleasurable experience.'

An Insightful Package. The MAZDA6 goes beyond existing mid-size sedan solutions to provide innovative packaging inside a larger envelope, highly flexible seating and storage space, and an unusually attractive appearance. Kajiyama adds, 'By building on our strengths and accomplishments, we're able to make the MAZDA6 the most versatile, comfortable, and enjoyable automobile this company has ever produced. This is what we mean by the evolution of Zoom-Zoom.'

TARGET MARKET
Over two million ÚS buyers purchase a new mid-size automobile each year. Second only to full-size pickup trucks, the mid-size car segment is greater than that of SÚVs, crossovers, minivans, and luxury models by a wide margin. Nearly one out of five American buyers believe that an affordable, mid-size sedan best fits their wide-ranging needs and lifestyles. With fuel costs rising, the mid-size segment is expected to experience strong growth.

Naturally, with such a large volume of cars sold, the competition is intense. There are more than a dozen worthy import and domestic brands and models striving to win the hearts and minds – and wallets – of mid-size customers.

While the original MAZDA6 won many faithful and passionate customers, a larger role is intended for its successor. The new 2009 MAZDA6 is aimed at a broader audience with the intention of offering the Zoom-Zoom experience to customers unaware of what they've been missing. The strategy is to move this vehicle to a distinctly different location on the premium versus sporty positioning map.

The strength of the 2003-2008 model was that its sporty design and demeanor exceeded the character of key competitors—Honda Accord, Nissan Altima, Toyota Camry. In other words, the original MAZDA6 was steeped in Zoom-Zoom spirit. This sets the stage for the new MAZDA6 to make its move into uncharted territory. This is the mid-size sport sedan that excels in both premium and sporty directions thanks to its exceptional quality, roomy comfort, high-performance powertrains, aggressive dynamic character, and distinctive appearance. Add to that evolved Zoom-Zoom. The MAZDA6 represents an evolution in how enjoyable a mid-size sedan can be.

THE NEW MAZDA6 CÚSTOMERS


Style-conscious individuals anxious to enjoy the Next New Thing. The new MAZDA6 is a trend-setter in several respects, not the least of which is its exterior design. This car is a striking standout at the leading edge of styling trends. The sleek and elegant curvature of the roof, for example, sets the MAZDA6 apart in the mid-size category.

Source - Mazda