2010 Kia Soul Safety Car

KIA MOTORS AMERICA DEBUTS OFFICIAL SOUL SAFETY CAR THIS WEEKEND

Customized Soul Sport to Serve as Official Safety Car for Nitto Tires Ú.S. Touring Car Championship for 2010 Race Season

# Soul sport customized by GOGOGEAR promotions to pace the field at Infineon Speedway
# Fuel-efficient Soul to be showcased at seven ÚSTCC events

IRVINE, Calif., March 19, 2010 – Kia Motors America (KMA) will debut a highly modified Soul urban passenger vehicle as the Official Safety Car of the Ú.S. Touring Car Championship (ÚSTCC) circuit sanctioned by the National Auto Sport Association (NASA) at the season opener race on March 21 at Infineon Speedway in Sonoma, Calif. Based off of the Soul sport, which receives 30 MPG/hwy and modified by GOGOGEAR promotions for this role, this specially equipped vehicle features an upgraded suspension and tires for handling during the ÚSTCC race series while the strobe lights inside the headlights, taillights and the light bar are some of the same components used on many police and emergency response cars.

'To further demonstrate its practical capabilities, Soul is helping the Kia Motors brand with its Ú.S. debut into the world of motorsports this year by increasing the vehicle's profile and recognition among automotive and racing enthusiasts,' said Michael Sprague, vice president, marketing of KMA. 'We have created awareness within the motorsports community during our inaugural motorsports season in the GRAND-AM Continental Tire Sports Car Challenge Series and look forward to future motorsports initiatives.'

First seen at SEMA 2009, the modified Soul sport features enhanced aerodynamics, low friction synthetic Mobil 1 engine oil, a custom free flow Borla exhaust, a light weight Optima battery, Whelen Engineering strobe lights, light weight Konig wheels, low resistance BF Goodrich tires as well as a short ram intake by Takeda to further enhance efficiency.

In addition to the March 21 race at Infineon Speedway, the GOGOGEAR Soul is scheduled to pace the following events:
# April 24-25, Thunderhill Raceway; Willows, Calif.
# May 22, Thunderhill Raceway; Willows, Calif.
# June 26-27, Infineon Raceway; Sonoma Calif.
# July 31-August 1, AutoClub Speedway; Fontana, Calif.
# August 21, Thunderhill Raceway; Willows, Calif.
# October 9-10, Infineon Raceway; Sonoma Calif.

The ÚSTCC series, sanctioned by NASA, is modeled after European touring car races and features production-based sedans that have been modified for maximum performance, including enhanced chassis and suspensions. NASA organizes activities for aspiring and accomplished racers with race cars and high performance street-driven vehicles. Its programs allow enthusiasts to enjoy the full performance capabilities of their performance vehicles in a safe and controlled environment. For more information, visit: www.drivenasa.com.

About Kia SoulAvailable in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,0001. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including the Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to personalize Soul, each special edition comes with its own unique exterior color and packaging.

The uniquely styled Soul offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Kia Motors in 2010

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the Únited States. For 2009, KMA recorded its 15th consecutive year of increased Ú.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline 'The Power to Surprise.'

Source - Kia