JAGUAR TO LAUNCH XKR-S AND CELEBRATE 50 YEARS OF E-TYPE IN GENEVA
Jaguar will launch its most potent series production car ever, the all-new XKR-S, at the Geneva motorshow on March 1.
This all-new model will significantly broaden the appeal of the XK range, offering enthusiastic drivers a compelling, fresh choice in the luxury GT class.
With an uprated supercharged V8 engine, overhauled suspension and a new aerodynamically-driven design, the XKR-S is the ultimate expression of Jaguar's long held duality of purpose: GT luxury wîth incredible performance.
'The XKR-S is a bold and exciting new model for Jaguar,' said Adrian Hallmark, Jaguar's new Global Brand Director. 'We expect to attract both loyal and new Jaguar driving enthusiasts who still want the comfort, opulence and class only a Jaguar can offer, combined wîth inspirational performance.'
The XKR-S produces 550PS and 680Nm of torque, enough power to offer a top speed of 186mph (300km/h). Its performance credentials speak for themselves: 0-60mph takes 4.2 seconds, wîth 0-100mph dismissed in just 8.6 seconds.
The XKR-S is not merely the quickest Jaguar ever, but also the most agile, responsive and driver-focused. It exploits the XK's strong, lightweight aluminium body architecture to maximise both handling and economy. Alongside its incredible performance, the XKR-S is the only car in its class that emits less than 300g/km CO2.
Bespoke suspension changes to the front and rear offer ultimate precision, control and driver appeal, while a reprogrammed Adaptive Dynamics system allows the enthusiastic driver to explore the edges of the handling envelope.
Full details, images and video of the XKR-S will be available on Geneva press day – March 1.
Alongside the exciting new XKR-S, Jaguar will be marking the 50th anniversary of the E-Type wîth the first in a series of celebrations that take place during 2011.
Jaguar will be hosting E-Type drives at the Parc des Eaux Vives in Geneva, where the original car was launched by the marque's founder Sir William Lyons half a century ago.
The appeal of E-Type transcended the automotive world. Such is the inherent rightness of its proportions, stance and purity of line, that it is a permanent exhibit in New York's Museum of Modern Art.
Its influence is still apparent in Jaguar's modern range - products that offer a peerless blend of performance, comfort, cutting-edge technology and award-winning design.
'It is impossible to overstate the impact the E-Type had,' said Ian Callum, Jaguar Design Director. 'Here was a car that encapsulated the spirit of the revolutionary era it came to symbolise. We're lòòking forward to celebrating achievement and lòòking forward wîth our all-new sports cars in Geneva.'Source - Jaguar
Jaguar XKR-S At A Glance
1. The most powerful and fastest series production sports car Jaguar has ever built wîth a top speed of 300km/h. 2. The ultimate expression of Jaguar's sports car strategy; offering intelligent performance wîth everyday driveability. 3. Úprated supercharged AJ-V8 Gen III R direct-injection engine produces 550PS and 680Nm of torque. 4. Maximum speed raised to 186mph (300km/h) wîth 0-60mph reached in just 4.2 seconds. 5. The only car in its class to emit less than 300g/km of CO2. 6. Active sports exhaust delivers an authentic, race-car inspired soundtrack. 7. Exploits the XK's strong, lightweight advanced aluminium body architecture to maximise performance, agility and economy. 8. Bespoke suspension changes front and rear for ultimate precision, control and driver appeal. 9. Únique styling changes incorporate Computational Fluid Dynamics calculations in order to reduce lift and maximise aerodynamic stability. 10. Revised interior features 16-way adjustable memory sports seats wîth carbon-fibre effect leather. 11. Reprogrammed Adaptive Dynamics allow the enthusiastic driver to explore the outer edges of the handling envelope. 12. Jaguar's performance flagship competes in the sub-exotic §egmènt, new territory for the company.Source - Jaguar
By the early 2000s, cars were evolving at an unprecedented pace. Every year manufacturers seemed to be eking out more power, more efficiency, and more performance, all backed up by more computers and more electronic driving aids. Emerging technologies were bundled into the automotive package, creating cars that could double as cell phones and MP3 players.
Yet at the dawn of this technological revolution, Jaguar was out on a tea break. That proud jungle cat, the producer of some of the world's finest and most advanced sports cars in the 1950s and 1960s, had grown lazy and set in its ways under foreign (read: Ford) control.
Ford was by no means incapable of running Jaguar well, and the American giant at least helped improve Jag's reputation for unreliability and poor quality control. The approach to running Jaguar was conservative, though, and aimed to keep a few traditionalists happy at the cost of potential new buyers. The advanced performance and styling that had once defined Jaguar had grown stale, leading to quaint caricatures of the brand's past legends. The XJ-series looked like the XJ-series always had—since 1968. The XK-series followed the controversially-styled XJS with a design that borrowed heavily from the original E-Type—of 1961. Jaguar had successfully established a model lineup that effectively looked 30 years behind the times.
That's not to say that Jaguar's cars weren't still beautiful—they were. But the design language had grown far too stale to attract new buyers, and, with dangerously low sales, change was needed to save the company from financial ruin.
Enter the 2005 Jaguar Advanced Lightweight Coupe concept, Ian Callum's ingenious interpretation of what a modern Jaguar should be. This concept, with refreshingly few changes, formed the basis for the Jaguar XK that would be released in 2006 for the 2007 model year.
Though it retained enough design DNA to remain unmistakably Jag, the 2007 XK was a thoroughly modern car. Its design was many years ahead of the outgoing model's, styled by Callum with respect for Jaguar's past but eyes towards the brand's future. The Advanced Lightweight Coupe concept's name was well-founded, and its advanced and lightweight use of aluminum made it into the production XK. The production car was built on a remarkably rigid platform that used aluminum extrusions extensively to reduce weight and increase rigidity. The XK was designed from the beginning as a convertible (Ian Callum considered it easier to make a coupe of a convertible than the other way around), and that fact meant that the XK convertible not only looked as good as the coupe but was also impressively stiff.
The XK debuted with a 4.2L, 32-valve V8 that made 300hp and was coupled with a 6-speed automatic transmission. The supercharged XKR version made 420hp. This was ample power for both cars, but, in an effort to keep up with the competition and avoid the problems witnessed at the outset of the millennium, Jaguar gave the XK and XKR brand new engines for 2010. With displacement increased to 5.0L, the new V8s now produce 385hp in naturally aspirated form and 510hp in supercharged guise.
The XK, now complemented by the impressive XF and brand-new XJ, helped to revitalize Jaguar's ageing image. It represents the sporty car in Jag's small, cohesive lineup, and is a thoroughly modern piece that has earned the right to call itself by those two famous letters that first established Jaguar as a builder of benchmark sports cars in 1948.
'2010 Jaguar XK / XKR Coupe and Convertible - Auto Shows.' Car and Driver Jan 2009: n. pag. Web. 15 Jul 2010. http://www.caranddriver.com/news/car/09q1/2010_jaguar_xk_xkr_coupe_and_convertible-auto_shows.
MacKenzie, Angus. 'First Look: 200 Jaguar XK.' Motor Trend Oct 2005: n. pag. Web. 15 Jul 2010. http://www.motortrend.com/roadtests/coupes/112_0510_2007_jaguar_xk/index.html.By Evan Acuña
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