2011 Fiat 500 by Gucci

Fiat and Gucci announce the '500 by Gucci': a new italian design icon is born

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.

Frida Giannini said, 'In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year'.

The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the 'radioboard,' the two-toned seats in Frau leather with the Guccissima print.

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: «I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat's Centro Stile and with Frida Giannini».

The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.

Source - Fiat

FIAT 500BYGUCCI TO MAKE SPECIAL APPEARANCE AT GOODWOOD FESTIVAL OF SPEED

Fiat's stylish new 500byGucci model, which was launched at an exclusive party in London on Monday (27 June), will make a special appearance at the Goodwood Festival of Speed this weekend.

The special edition of the iconic Fiat 500, which has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile, will make its first public appearance at the world famous classic car festival in a themed display within the stunning country grounds of the Goodwood estate, near Chichester.

The 500byGucci will be situated at Goodwood's Laundry Green from 1-3 July, as star attraction at the ChicNic - a contemporary and stylish summer picnic in breathtaking British surroundings.

The space will be transformed into a 500byGucci luxury retreat featuring immaculate rolling lawns, bridged by manicured gravel paths and framing a spectacular water feature. As croquet and boules are played on the lawn, guests will be able to relax with a luxury picnic and chilled glasses of champagne under pristine white canopies.

'This will be a wonderful opportunity to see the 500byGucci in surroundings which befit its style and character,' says Elena Bernardelli, marketing director, Fiat Group Automobiles ÚK. 'We think the car will appeal to fashionista customers who want a unique car to distinguish themselves, and the Goodwood Festival of Speed is a great place for people to get to know more about it.'

Source - Fiat

FIAT Brand Debuts New Commercial for the 2012 Fiat 500 by Gucci Featuring Jennifer Lopez

• New spot, ‘Elegance,' begins to air Thursday, November 17 on national broadcast and cable networks
• Features all-new limited edition ‘2012 Fiat 500 by Gucci,' arriving to FIAT Studios in Q1 2012

November 17, 2011 , Auburn Hills, Mich. - The FIAT brand is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Set to Lopez's song 'Úntil It Beats No More,' from her new album, 'Love?'(Island Def Jam), the commercial will be shown on national and cable networks on Thursday, November 17th.




'The 500 by Gucci is stylish and innovative; it's effortless elegance for the urban driver,' said Olivier Francois – Head of FIAT Brand and Chief Marketing Officer, Chrysler Group LLC. 'To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.'

The new commercial not only highlights the engineering and performance of the 2012 Fiat 500 by Gucci but also truly captures the stylish functionality of the limited edition vehicle. From the foreshadowing flash of the Gucci insignia on the rear bumper, to the red/green/red Gucci web stripe across the power-retractable cloth top and the interlocking 'GG' on the shift knob, the ad tells the story of the model's elegance, originality and performance seamlessly.



A 60-second and a 30-second version of ‘Elegance,' can be viewed at the FIAT brand Facebook page at http://www.facebook.com/FIATÚSA and on the FIAT brand YouTube channel at http://www.youtube.com/FIATÚSA. The commercial was created in partnership with Doner of Detroit.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide in Q1 2012. The model starts at $23,500 (excludes destination, taxes, title and registration fees). For more information, visit www.fiatusa.com/gucci.com.

In September, the FIAT brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez's new music video, 'Papi,' a 30-second trailer of the video and the first ever Fiat commercial featuring Lopez, both of which aired on local and national broadcast networks.

About Jennifer Lopez

Actress, entertainer, film, TV and producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.

She has sold over 55 million records worldwide and starred in multiple box office No. 1 films, including 'Monster-In-Law' and 'The Wedding Planner.' In 2001, 'The Wedding Planner' was the nation's top-grossing film, while her album, 'J.Lo,' was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.

Source - Fiat