A design concept offer a glimpse into the future...
By unveiling a design concept, Škoda is offering a glimpse into the future. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than 110 years. The use of modern stylistic elements and the latest technology is a logical step. The design concept fleshes out the contours of the growth strategy with clearly defined features, maximum care and attention to detail.
The design concept singles out characteristic design elements of the ŠKODA brand and guides them towards the future. The long wheelbase and short overhangs are a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty. The fluent integration of the tailgate underscores the entire car's sophisticated practicality. The high everyday utility value and distinctive interior modular design are traditional brand values which are freshly interpreted in a more modern form here. The radiator grille with its unobtrusively shiny finish symbolizes the brand's aesthetic blueprint, its fine slats resembling taut harp strings.
The newly arranged and clearly structured logo stands out in the middle of the car as the starting point for all the contours. It intersects the horizontal line of the bonnet, highlighting its special status as a symbol of quality and success.
The design concept marks another big step into the future for ŠKODA. Its forms shapes are dynamic, stimulating the imagination of observers without provoking them, and offering an undistorted view of the outlook for cars made in Mladá Boleslav. The designers and engineers have paved the way for future success. This traditional Czech brand is now best placed to achieve its ambitious goals: economic growth coupled with new design full of potential, while preserving established traditional strengths such as great performance, value and precision.Source - Skoda