Fiat Gallery to Showcase Italian Vehicles, Brand and Culture
• Hub of entertainment during New York Auto Show
• Test drive the Fiat 500
• Discover the Fiat 500's heritage
• Relax in lounge and café
• Enjoy art and interactive displays
Fiat Brand North America announced today that the Fiat Gallery at 18 Wooster, a destination for visitors to immerse themselves in the Fiat brand and culture, will open April 21 and run 11 days to coincide with the 2011 New York International Auto Show.
The Fiat Gallery at 18 Wooster combines design and interactive elements of a Fiat Studio with an art gallery and an intimate Italian lounge and café. Located at 18 Wooster St. in the renowned SoHo arts and fashion district of Manhattan, the Fiat Gallery at 18 Wooster will be a hub of entertainment and an engaging, relaxing way to experience the Fiat brand firsthand, complementing the brand's presence at the New York Auto Show.
Housed in a former art gallery, Fiat Gallery at 18 Wooster will open to the public at 8:30 p.m. April 21, and then daily from 10 a.m. to 10 p.m., except on Sundays when it will close at 8 p.m., through May 1. Fiat Brand North America will be hosting some unique events with major partners with each event taking on the attributes and personalities of the Fiat 500 Pop, Sport and Lounge vehicles themselves.
While artwork will adorn the walls, the real masterpiece of this gallery will be the 2012 Fiat 500 Cabrio, the convertible version of the Fiat 500 that will be unveiled Thursday, April 21 at the New York Auto Show. The Fiat Gallery at 18 Wooster will display the 2012 Fiat 500 Cabrio, the Fiat 500 Lounge and Sport models and a vintage Fiat 500. Visitors can experience the design evolution of the Fiat 500 through drawings by Roberto Giolito, the Fiat 500 Italian designer, that wrap around a vintage 500 display.
5-speed Hybrid, 6-speed Automatic, 5-speed Manual
The 2012 Fiat 500, which went on sale in March, marks the return of the Fiat brand to the Únited States after a 28-year absence. Not only will visitors learn about the modern Fiat 500 and its heritage, they will be able to test drive the Fiat 500 on the bustling streets of New York City. The Fiat Gallery at 18 Wooster will have three Fiat 500s on site each day for the test drives.
An inviting Italian lounge and café will greet visitors as they enter the 4,500-square-foot Fiat Gallery at 18 Wooster. Visitors can enjoy an espresso compliments of Fiat and Lavazza while relaxing in this intimate lounge and café, or while checking out the Fiat 500 Lounge model with all of its premium amenities.
A second room showcases the vintage Fiat 500 and design story panels, as well as the Fiat 500 Cabrio and Fiat 500 Sport hatchback. Just as you would find in a Fiat Studio – the name the Fiat brand has given its Ú.S. dealerships – visitors will be able to use the Style Center to consider and choose their favorite of 14 exterior colors, as well as 14 unique seat color and material combinations that can be ordered to personalize the vehicle.
The Fiat Gallery at 18 Wooster also will feature art exhibits, including Fiat 500 hoods and doors that were used by artists as their canvas and musical instruments created from automotive parts.
Engaging interactive elements such as Style Sculpt allow visitors to create a Kaleidoscope from the Cinquecento and experience Fiat in unique ways. The Fiat Gallery at 18 Wooster will offer entertainment during the 11-day run, including live music and art exhibitions.Source - Fiat
With more than four million produced during its twenty-year production run, the tiny Fiat 500 was something to behold. Easy to spot by its rounded egg-like body, the Fiat 500 filled a need for utilitarian transportation for the Italian masses when it was introduced in 1957. The post-war European market needed an affordable option, and the rear-engined Fiat 500 was just the solution. The rear-engine design was taken from the Volkswagen Beetle and proved popular enough to be adopted by several other carmakers.
The designer behind the 500 was Dante Giacosa, who was famed for being one of the greatest designers in Fiat's history who not only dealt with the car design, but also had a big hand in the engineering. A cheap and practical town car, the Nuova (new) 500 was debuted in July 1957 and is considered one of the first city cars and lasted until 1960. Giacosa was extremely motivated to construct a car that packed more into a smaller space and he did this by making the engine mount at the rear side. It featured a smaller two-cylinder engine than all newer models, and produced just 13 bhp. The Nuova featured a fabric roof that folded entirely back to the rear of the car, similar to the Citroën 2CV. It was one of three models that came with 'suicide doors'. A stylish Sport version of the Nuova came with a special red stripe and more power in the engine.
With kart-like handling, the four-seat 500 was powered by an air-cooled 479cc flat twin, which eventually was boosted to 499cc that gave 18 bhp. With a top speed of 55mph, the 500 was an incredibly popular and practical vehicle of choice throughout Europe. Weighing at only 1,100 pounds, the 500 had a wheelbase of 72.4 inches, a length of 116.9 inches, a width and height of 52.0 inches. The 500 had a Cx (aerodynamic resistance coefficient) of 0,38, which was quite impressive for the era.
The 'D' replaced the original Nuova in 1960. Similar in appearances to the car it replaced, two differences set the models apart: the engine size and the roof. The D came with an uprated 499 cc engine that produced 17 hp as standard and continued to be used until the end of the L in 1973. The roof for the D didn't fold back as far as the Nuova, but it that earlier roof was available as the 'Transformable'. The D also came with 'suicide doors'. Torino Motors assembled the 500D in New Zealand and it was locally dubbed the 'Fiat Bambina'.
The 500 was offered as the 'Giardiniera' station wagon variant in addition to the two-door coupe in 1960 until 1975. The wagon had the standard engine laid on its side, an additional 10 cm wheelbase that made room for a useable rear seat, larger brakes and a full-length sunroof. Called the K or Giardiniera, the estate version of the Fiat 500 is the longest running model. To create a flat loading surface, the engine was laid under the floor of the trunk. The roof stretches all the way to the rear and didn't stop at the driver and front passenger like other models of the time. The K came with 'suicide doors', and unlike other models, it continued to carry these doors into the 1970s. Production moved to Desio in 1966 and the Giardiniera was constructed by Fiat subsidiary Autobianchi. Production of the Giardiniera tallied at 327,000 which later examples featuring Autobianchi rather than Fiat badging.
The Fiat 500 F or Berlina was produced from 1965 until 1973 and spans two period of 500 production, the D and the L. Because of the two production periods, the F model is very easily confused and misidentified. The F sported the same badging as the D from 1965 until 1969, but the two models can be easily told apart by the positioning of their door hinges. The F produced from June 1965 finally featured front-hinged doors while the D has 'suicide doors'. From '69 until '72 the F was sold next to the Lusso models as the less expensive 'base model' version. There wasn't much mechanically different from the F and L, but the main differences lay in the bumpers and the interior. The L had an extra chrome nudge bar, and the inside of the L featured a fresher updated look while the F interior didn't change from the original 1957 design.
Introduced in 1968 was the L or Lusso 500 model. It featured a modern interior that included a revamped dashboard and paid special attention to comfort and style for the passenger. The 500 L was produced until 1972.
The final version of the 500 was the R or Rinnovata version. The R model sported a larger 594 cc engine that was designed by Abarth with a more practical power rating of 23 bhp and a full synchromesh gearbox. This final model was much more comfortable than previous version yet was more simply equipped and trimmed than before. The fuel gauge was removed and only the low fuel indicator was left.
Several custom models of the 500 were produced, included the 'Jolly' version by Carrozzeria Ghia with inspiration taken from the very exclusive Fiat 600 Jolly. The Jolly came with wicker seats, a chopped-roof, no doors and usually seen with a canopy roof.
Showing that they had a lot of muscle behind their compact frame, seven Fiat 500s contested the first and only Liège-Brescia-Liège Rally in July of 1958. They were beaten by Messerschmitt TG500 and the Berkeley SE492s, but the little Italian cars show their rugged side and proved they were capable of incredible durability. Reputed to be the smallest car to complete a world circumnavigation, a 1969 Fiat 500 travelled 32,000 road kilometers in less than 100 days. In 2005 a 1973 500 took a 16,000 km trip travelling through Russia for a 100 day journey. Its progress was documented by newspaper and television stations worldwide and eventually a book entitled La bizzarra impresa ('The bizarre exploit') was published about the trip. In 2007 this same car became the first Fiat 500 to reach the Sahara dunes was taken around the Mediterranean Sea for over 10,000 kilometers.
The Fiat 500 was produced from 1957 until 1975 and was replaced with the Fiat 126. The 500 R was sold alongside the 126 for two years before the 500 was retired. More than 3.6 million Fiat 500 cars were sold during its lifetime and at end the production had been outsourced to a Polish company called FSM. The 126 never reached the same popularity as its predecessor in Italy. In March of 2007 Fiat debuted the all-new 500 model, based on the '04 Fiat Trepiuno concept. Its arrival coincided with fifty years since the original 500. The new 500 is also dubbed the bambino and competes with the Mini Cooper and the Volkswagen Beetle.
By Jessica Donaldson