2011 Citroen DS3 Grey Matter

CITROËN REVEALS NEW DS3 COLLECTION

Following styling interpretations from Yves Saint-Laurent, Kenzo and Orla Kiely, the CITROËN DS3 is now available in a new Hickory brown body colour and with adhesive roof decoration, designed by the Italian winner of the CITROËN Creative Awards. The Marque is also revealing 'Grey Matter', a limited edition DS3 produced in just 750 units.
One of the most attractive features of the CITROËN DS3 is its radical, seductive style, which becomes exclusive in a variety of personalized styles. For the summer season, the CITROËN DS3 is sporting new Hickory brown body paint in addition to the ten existing colours. CITROËN has also introduced a new decorative sticker theme, Flavio, 100% inspired by the winning roof of the CITROËN Creative Awards. The abstract, gold adhesive decoration is named after its designer. The brand has thus delivered on its promises by marketing the winning project from its first international design competition. The CITROËN DS3 is a decidedly individual and original automotive object.





The CITROËN DS3 boasts an irresistible power of attraction and has already won a number of distinctions. The latest is 'Women's World Car of the Year', voted in April by a panel of 14 female journalists and racing drivers from around the world. The criteria were safety, design, storage space, driving ease and environmental features – all decisive factors for women when they buy a car.

The Citroën brand
A dynamic and creative brand, CITROËN launched its distinctive DS line in 2010. The DS3, the first model, will be followed this year by the DS4 and DS5. Building on more than 90 years of Créative Technologie, CITROËN markets a range including two full-electric cars, vehicles equipped with e-HDi micro-hybrid technology, and – soon – a full hybrid, HYbrid4. The Marque is also innovating in services and enhancing mobility with the CITROËN MÚLTICITY offering. CITROËN has 10,000 customer contact points, 11,500 employees and presence in 80 countries. It sold 1,460,000 vehicles in 2010.

Source - Citroen