Dodge Hits the Bull's Eye with an All-new Compact Car – The Dodge Dart
• The All-new 2013 Dodge Dart Blends Alfa Romeo DNA with Dodge s Passion for Performance and Style, Resulting in a Groundbreaking Compact Sedan
• All-new 2013 Dodge Dart is the first Chrysler Group vehicle built on Fiat Group architecture
• 2013 Dodge Dart breaks new ground with a savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement and delivers world-class aerodynamics
• Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments
• Three state-of-the art, fuel-efficient powertrains with available MultiAir technology power the fun-to-drive 2013 Dodge Dart
January 9, 2012 , Auburn Hills, Mich. - The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge s passion for performance. The all-new Dodge Dart is a thoroughly modern vehicle that s fuel-efficient, beautifully designed and crafted, agile and fun-to-drive.
Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.
The all-new Dodge Dart is a groundbreaking car that will surprise and delight customers who want a no-compromise, fun-to-drive car that s a great value, said Reid Bigland, President and Chief Executive Officer Dodge Brand, Chrysler Group LLC. With 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, unsurpassed safety features and world-class aerodynamics, the new Dodge Dart sets a new standard for the compact car class.
The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. It will be built in the Únited States at Chrysler Group s Belvidere Assembly Plant in Belvidere, Ill. Production of the 2013 Dodge Dart will begin in the second quarter of 2012. Performance-inspired design
Engine : 1.4 L., 4-cylinder
6-speed Manual6-speed Automatic6-speed Automatic
The all-new 2013 Dodge Dart boasts a timeless, stylish and distinctive exterior design. The car sports an athletic, sculpted, fluid and aesthetically agile appearance. The exterior design of the Dart conveys a level of visual drama and timeless surfaces that add excitement to the competitive compact sedan segment in the Únited States.
The Dodge Dart was a dream to design, said Joe Dehner, Head of Dodge Design Chrysler Group LLC. The Alfa Romeo-based architecture allowed us to design an exterior with great proportions that say fun-to-drive when you look at it. Add in the Charger-inspired racetrack taillamps, a new, sleek crosshair grille and piano black accents, and it all adds up to a performance-inspired design with just the right amount of attitude.
The Fiat Group-based Compact Ú.S. Wide (CÚS-wide) architecture s low, wide and long dimensions ensured a stable body-in, wheels-out stance and coupe-like silhouette. The CÚS-wide platform allowed for accentuating the fender formations and pushing the wheels as far out to the corners as possible, creating a very stable look, which gave Dodge designers incredible opportunities for some very dramatic sculpturing. Designers visually stretched the skin of the car over the vehicle framework as if stretching nylon over a surface.
When designing the all-new Dodge Dart, we were inspired by classic, beautifully designed vehicles throughout time, Dehner added. Each car was beautiful, based on its surface work and presence alone; they didn t need unnecessary cladding, jewelry or lines that confuse the eye.
Once the basic design was in place, with dynamic lines and curves from every angle, designers inserted a little Dodge attitude into the mix. The face of the Dart was styled with the unmistakable Dodge split crosshair grille, but with a modern, sleek look that floats in the front fascia, giving the Dart a full-width mask that marks it as a Dodge.
The rear view of the all-new 2013 Dodge Dart features an available Charger-inspired racetrack full-width taillamp with 152 indirect glow LEDs, and class-exclusive dual exhausts mounted in the rear fascia.
The front of the 2013 Dodge Dart has been designed for smooth airflow around, above and below the car without compromising styling or engine cooling requirements. In addition, a lower radiator close-out panel is positioned below the front fascia. This not only contributes to the Dart s lower front-end appearance, but also reduces drag while still allowing for an 8-inch curb clearance.
Dodge designers made attention to detail and precision craftsmanship a priority, and it is noticeable from every angle. Standard laser-braised roof welds, high-quality metal Daylight Opening (DLO) moldings painted piano black and standard projector headlamps are just a few examples of well-crafted features typically found on much more expensive classes of vehicles.
Tasteful, detailed accents add to the design of the Dodge Dart. Style lines on the hood lead the eye to the floating crosshair grille, while chrome accent spears below the projector headlamps and inboard of available projector fog lamps highlight the attention to detail.
The result is a compact sedan that blends exceptional proportions, aero-dramatic surfacing, world-class craftsmanship, modern technology, an exceptionally quiet cabin and an upscale feel in a package that is undeniably a Dodge.Interior
Dodge designers focused on creating a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes when designing the Dart s interior, which is crafted with materials and technology typically found in more expensive vehicle segments. Starting with modern Dodge DNA and through the use of innovative ambient interior lighting, high-quality soft-touch materials and high-tech features, the 2013 Dodge Dart is loaded with cool amenities and unexpected delights for both drivers and passengers.
The Dart s driver-centric layout is designed to put all controls within easy reach of the driver. Customizable displays and comfort-tuned seats are packaged in an exceptionally spacious, pleasing interior. Packaged in the footprint of a compact car, the 2013 Dodge Dart features the interior spaciousness of a mid-size sedan, and it boasts best-in-class hip and shoulder room.
The all-new Dodge Dart is the showpiece for Dodge s next generation philosophy of interior design, said Klaus Busse, Head of Interior Design Chrysler Group LLC. The Dart interior takes the beautiful, precision-crafted interiors we rolled out last year and adds a little bit of fun with surprises of color, eye-catching ambient lighting and some really cool technology.
Customization was key in the all-new Dodge Dart s development, and with 12 exterior colors, 14 interior color and trim combinations, seven wheel options, three engine options and three transmissions, each Dodge Dart can be personalized by every buyer to fit their individual style. And the combinations are multiplied exponentially, as Mopar also will offer more than 150 customization options and themed packages specifically developed for the Dart.
The high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive floating island bezel, which houses the segment-exclusive available 7-inch Thin Film Transistor (TFT) customizable gauge cluster display with light pipe surround that also houses the available class-exclusive Úconnect Touch 8.4-inch touchscreen Media Center the largest touchscreen in its class.
Thoughtful storage options throughout fit today s technology. The glove box easily conceals a stowed iPad; the center console features auxiliary jacks to plug in a wide variety of electronic devices, and thoughtful, inventive storage solutions, such as center console side pockets, are perfect for storing mobile phones, receipts, or pens and paper.
Lighting in all the right places provides drivers and passengers a warm, comfortable cockpit. Available racetrack lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.Three sophisticated, fuel-efficient and powerful engines
The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Dart s fun-to-drive quotient.
Drivers can select from a new 160 horsepower Tigershark 16-valve 2.0-liter engine, a 160 horsepower 16-valve 1.4-liter MultiAir Intercooled Turbo engine and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir 2 four-cylinder engine. These three engines, combined with three transmission choices six-speed manual, six-speed automatic or six-speed dual dry clutch (DDCT) transmission redefine performance by providing the most diverse powertrain lineup in its class.
MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque and a 7.5 percent improvement in fuel efficiency.Engineered with passion
The all-new 2013 Dodge Dart was developed and engineered to exceed expectations for satisfaction, quality and reliability. From the world-class aerodynamic performance, to the agile, responsive driving experience, to items seemingly mundane like segment-leading heating and cooling performance that gives drivers and passengers the right temperatures in the right locations and a whisper-quiet interior, Dodge engineers kept the customer top of mind while developing every detail of the Dart.
The all-new 2013 Dodge Dart has been engineered with a passion that demonstrates Dodge is back in the compact car segment in a big way, said Matt Liddane, Vehicle Line Executive Chrysler Group LLC. The Dart is well-crafted, agile, powered by world-class, fuel-efficient powertrains, loaded with high-tech features that are both clever and useful, and it s fun to drive. Alfa Romeo DNA
The Dodge brand s re-entry into the Ú.S. compact sedan segment is based off of the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding agility and safety, with exceptional driving dynamics. The Giulietta platform was lengthened and widened, creating a spacious compact sedan that meets the wants and needs of North American consumers.
The proven modular architecture allows multiple models to be built using the same basic underpinnings, resulting in improvements in quality and reliability, as well as reducing cost, development timing and tooling. The body structure of the Dart is comprised of 68 percent high-strength steel hot stamped, high-strength and ultra-high-strength resulting in an architecture that is lightweight, modern and solid.
The 2013 Dodge Dart features the proven, lightweight MacPherson strut front suspension, specifically tuned to minimize camber loss, resulting in more responsive steering and handling characteristics, improved ride quality and a reduction in road noise all qualities drivers will appreciate.
A bi-link independent rear suspension enables European handling capability for those drivers who love to lean into corners and the smooth ride North American drivers covet. World-class aerodynamics
The all-new 2013 Dodge Dart compact sedan was designed and engineered for world-class aerodynamic performance. With more than 600 hours in the wind tunnel during the Dart s development and using technology typically found on more expensive vehicles, Dodge engineers and designers looked at every aspect from the ground up to optimize the aerodynamic performance of the Dart.
The all-new 2013 Dodge Dart is the first Dodge vehicle to use an active grille shutter system. The system automatically stops airflow through the lower intake at highway speeds when less engine cooling is required and aerodynamic drag is most significant. When closed, the shutter system enhances aerodynamic performance by redirecting airflow around the front of the vehicle and down the sides, rather than through it. The active grille shutter system will open or close automatically based upon engine coolant temperature and vehicle speed.
Únderbody panels run stem to stern on the Dodge Dart, covering the majority of the lower vehicle from the front fascia to the rear fascia. Constructed of mold-in-color (MIC) black composite, the panels both enhance the aerodynamic performance and also block road noise.
Tire spats located forward of the front and rear tires were engineered to function as mini air dams and were optimized for shape and ground clearance, adding to the underbody efficiency in conjunction with the underbody panels.
In the design and engineering of the 2013 Dodge Dart, no aerodynamic detail was too small. Mirror design, the notch angle at the top of the header of the backlight to the trailing edge of the decklid and even the tail lamp applique shape and rear corners were all designed and engineered for optimal aero performance. An integrated decklid spoiler incorporates a trailing edge shape for cleaner airflow separation in the rear portion of the vehicle, which optimizes the air wake. Class-leading Safety Features
The all-new 2013 Dodge Dart was engineered with 60 safety and security features to ensure driver s and passengers peace of mind when traveling. The Dodge Dart starts with a strong foundation, a body that has a high-strength steel content of 68 percent, one of the highest in the industry, and then adds both active and passive safety features. Driver and passenger safety features include 10 standard airbags, which is unsurpassed in the segment and include: dual-stage adaptive venting front driver and passenger air bags, front-seat-mounted driver and passenger pelvic and thorax air bags, two rear-seat-mounted pelvic air bags, front driver and passenger knee air bags and all-row side-curtain air bags. The Dart also features a reactive head-restraint system; available Blind-spot Monitoring and Rear Cross Path Detection, three-point safety belts in all five seating positions; front driver and passenger dual seat belt pretensioners at the anchor and retractor positions and active load limiters. These features and more all work to protect passengers in the event of a crash. All three rear seat positions feature Lower Anchors and Tethers for CHildren (LATCH).
Additional standard safety features on the 2013 Dodge Dart include:
Four-wheel, four-channel anti-lock disc brakes with electronic brake force distribution and traction control system on all models
Ready Alert Braking
Rainy Brake Support
Hydraulic boost compensation
Electronic stability control (four-channel active handling system ESC)
Electronic Roll Mitigation
ParkView rear backup camera
ParkSense rear park assist
State-of-the-art, Segment-exclusive Technology
The all-new 2013 Dodge Dart sports segment-leading technology and not-seen-in-the-segment features, enchanting and delighting drivers and passengers alike. Examples include the segment-exclusive floating island bezel, 8.4-inch Úconnect Touch Media Center, 7-inch Thin Film Transistor (TFT) customizable instrument cluster display and upscale ambient lighting.
The 2013 Dodge Dart is loaded with technology that improves driver and passenger comfort, as well as the performance of the car.Source - Dodge
All-new 2013 Dodge Dart Interior Sets New Standard for Compact Cars
A Modern Blend of Precision Craftsmanship, State-of-the-art Technology and Safety, Exciting Bursts of Color and Hand-sculpted Shapes Create a Highly Customizable Interior
• New Dodge Dart built with materials and precision craftsmanship typically found in more expensive vehicle segments
• Customization is key – Dodge offers thousands of ways to personalize the Dart
Available high-tech features include class-exclusive customizable 7-inch gauge cluster, 8.4-inch Úconnect touch screen, heated steering wheel and illuminated floating island bezel
• Class-Leading Safety – Dodge Dart's 10 standard airbags are unsurpassed in the compact car segment
Setting a New Standard – Quality & Spaciousness
December 13, 2011 , Auburn Hills, Mich. - The Dodge brand is giving a sneak peek into the high-tech, precisely crafted and highly customizable interior of its all-new 2013 Dodge Dart. Scheduled to be introduced Jan. 9 at the North American International Auto Show in Detroit, the new Dodge Dart's interior sets a new standard for compact cars.
Dodge designers focused on creating a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes when designing the Dart's interior, which is made with materials and technology typically found in more expensive vehicle segments. Starting with modern Dodge DNA and through the use of innovative ambient interior lighting, high-quality soft-touch materials and high-tech features, the 2013 Dodge Dart is loaded with cool amenities and unexpected delights for both drivers and passengers.
The Dart's 'driver-centric' layout is designed to put all controls within easy reach of the driver. Customizable displays and comfort-tuned seats are packaged in an exceptionally spacious, pleasing interior. Packaged in the footprint of a compact car, the 2013 Dodge Dart features the interior spaciousness of a mid-sized sedan, and it boasts best-in-class hip and shoulder room.Únmatched Customization
Customization was key in the all-new Dodge Dart's development, and with 12 exterior colors, 14 interior color and trim combinations, six wheel options, three engine options and three transmissions, each Dodge Dart can be personalized by every buyer to fit their individual style. And the combinations are multiplied exponentially, as Mopar will also offer hundreds of customization options and themed packages specifically developed for the Dart.
The high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive floating island bezel, which houses the segment-exclusive available 7-inch Thin Film Transistor (TFT) customizable gauge cluster display with light pipe surround that also houses the available class-exclusive ÚConnect Touch 8.4-inch touchscreen multimedia center -- the largest touch-screen in its class.
Thoughtful storage options throughout fit today's technology. The glove box easily conceals a stowed iPad; the center console features auxiliary jacks to plug in a wide variety of electronic devices, and thoughtful, inventive storage solutions, such as console map pockets, which are perfect for storing mobile phones, receipts, or pen and paper.
Lighting in all the right places provides drivers and passengers a warm, comfortable cockpit. Available 'racetrack' lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.Únmatched Safety
Safety was also at the forefront in the development of the all-new 2013 Dodge Dart. Built on a strong foundation, constructed with 68 percent high-strength steel, engineers added both active and passive safety features, including 10 standard airbags, which is unsurpassed in the segment. The 2013 Dodge Dart is also the only car in its class to offer blind spot monitoring and rear cross path detection.Source - Dodge
Dodge Hits the Mark With the All-new 2013 Dodge Dart Compact Car
Dodge Dart Blends Alfa Romeo DNA and Dodge's Passion for Performance, Resulting in a Groundbreaking Car with the Últimate Blend of Power, Fuel Economy, Handling and Style
• The Dodge brand is back in the Ú.S. compact sedan segment – in a big way – as the all-new 2013 Dodge Dart will make its world debut at the 2012 North American International Auto Show in Detroit, Mich., on Jan. 9, 2012
• Built on a world-class architecture, Dodge Dart offers three technologically advanced, fuel-efficient and powerful engines, including the 1.4L MultiAir® Turbo
• Dodge delivers exceptional craftsmanship with class-leading technology and style
December 6, 2011 , Auburn Hills, Mich. - Dodge redefines performance in the compact car segment with an all-new, state-of-the-art four-door sedan delivering class-leading aerodynamics – the 2013 Dodge Dart.
With Alfa Romeo DNA and Dodge's passion for performance at its core, the all-new 2013 Dodge Dart is a thoroughly modern vehicle that's fuel-efficient, beautifully designed and crafted, agile and brings fun back to driving in the segment.
Similar to the Dodge Dart of the late 1960s, the 2013 Dart offers a special blend of style, performance and innovation. The Dodge brand leveraged its nearly 100-year history of passion for building high-quality, innovative vehicles that stand apart in performance and style, as well as from its partner Fiat's global compact car expertise, to develop the all-new Dodge Dart. ALFA ROMEO DNA
The all-new Dart is the first Chrysler Group vehicle based upon a Fiat architecture – adapted from the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding, agility and safety, with exceptional driving dynamics. The Dart leverages all of these attributes within a lengthened and widened platform delivering segment-leading levels of interior roominess.
The all-new Compact Ú.S. Wide (CÚSW) architecture underpinning the Dart is a state-of-the-art architecture with an industry-leading 68 percent of the body composed of high-strength steel, resulting in a very strong and rigid structure. Combined with responsive steering, four-wheel independent suspension, and available 18-inch wheels, the Dart brings fun back to driving in the compact car segment.
The all-new 2013 Dart marks the Dodge brand's re-entry into the compact sedan segment, hitting the bulls-eye with a modern, unmistakable Dodge design that builds upon its performance heritage while evoking emotion, efficiency and fluidity of movement.
Eye-catching exterior proportions are set off from every angle by dynamic lines and curves, along with advanced technology, to deliver class-leading aerodynamic performance. The personality-packed front view is instantly recognizable as an all-new Dodge with its tailored split-crosshair grille, projector headlamps and fog lamps and accentuated fenders. Signature Dodge full-width LED ‘racetrack' tail lamps and class-exclusive integrated dual exhaust – both inspired by Dodge Charger – accentuate the athletic and muscular stance of this dynamic and passionate new design. THREE SOPHISTICATED, FÚEL-EFFICIENT & POWERFÚL ENGINES
The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Dart's fun-to-drive quotient.
Drivers can select from a new Tigershark 16-valve 2.0-liter engine, a 16-valve 1.4-liter MultiAir Intercooled Turbo engine, and a new Tigershark 16-valve 2.4-liter MultiAir four cylinder engine. These three engines, combined with three transmission choices, combine to redefine performance by providing the most diverse powertrain lineup in its class.
MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque, a 7.5 percent improvement in fuel efficiency and a 10 percent reduction in C02 emissions. THE ALL-NEW DART – BÚILT IN AMERICA
The all-new Dodge Dart will be made in America at Chrysler Group's Belvidere Assembly Plant in Belvidere, Ill. The Company is in the process of investing $600 million dollars to support the production of future products, including the 2013 Dodge Dart. The investment includes the construction of a 638,000-square-foot body shop, as well as the installation of new machinery, tooling and material handling equipment. Work on the expansion began in the summer of 2010 and will be completed this year.Source - Dodge