2013 Dodge Dart Dodge Hits the Bull's Eye with an All-new Compact Car – The Dodge Dart
The All-new 2013 Dodge Dart Blends Alfa Romeo DNA with Dodge's Passion for Performance and Style, Resulting in a Groundbreaking Compact Sedan
• All-new 2013 Dodge Dart is the first Chrysler Group vehicle built on Fiat Group architecture
• 2013 Dodge Dart breaks new ground with a savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement and delivers world-class aerodynamics
• Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments
• Three state-of-the art, fuel-efficient powertrains with available MultiAir® technology power the fun-to-drive 2013 Dodge Dar
• Dodge Dart 'Aero' model to achieve at least 41 miles per gallon on the highway (available 3rd quarter 2012)
The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge's passion for performance. The all-new Dodge Dart is a thoroughly modern vehicle that's fuel-efficient, beautifully designed and crafted, agile and fun-to-drive.
Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.
'The all-new Dodge Dart is a groundbreaking car that will surprise and delight customers who want a no-compromise, fun-to-drive car that's a great value,' said Reid Bigland, President and Chief Executive Officer — Dodge Brand, Chrysler Group LLC. 'With 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, unsurpassed safety features and world-class aerodynamics, the new Dodge Dart sets a new standard for the compact car class.'
Engine : 2.0 L., 4-cylinder
Power: 160 hp
Torque: 148 ft-lbs
Engine : 2.4 L., 4-cylinder
Power: 184 hp
Torque: 171 ft-lbs
Engine : 1.4 L., 4-cylinder
Power: 160 hp
Torque: 184 ft-lbs
6-speed Manual6-speed Automatic6-speed Automatic
The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T (available 3rd quarter 2012) with a starting Ú.S. Manufacturer's Suggested Retail Price of $15,995. It will be built in the Únited States at Chrysler Group's Belvidere Assembly Plant in Belvidere, Ill. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.
The all-new 2013 Dodge Dart boasts a timeless, stylish and distinctive exterior design. The car sports an athletic, sculpted, fluid and aesthetically agile appearance. The exterior design of the Dart conveys a level of visual drama and timeless surfaces that add excitement to the competitive compact sedan segment in the Únited States.
'The Dodge Dart was a dream to design,' said Joe Dehner, Head of Dodge Design — Chrysler Group LLC. 'The Alfa Romeo-based architecture allowed us to design an exterior with great proportions that say 'fun-to-drive' when you look at it. Add in the Charger-inspired 'racetrack' taillamps, a new, sleek crosshair grille and piano black accents, and it all adds up to a performance-inspired design with just the right amount of attitude.'
The Fiat Group-based Compact Ú.S. Wide (CÚS-wide) architecture's low, wide and long dimensions ensured a stable 'body-in, wheels-out' stance and coupe-like silhouette. The CÚS-wide platform allowed for accentuating the fender formations and pushing the wheels as far out to the corners as possible, creating a very stable look, which gave Dodge designers incredible opportunities for some very dramatic sculpturing. Designers visually stretched the skin of the car over the vehicle framework as if stretching nylon over a surface.
'When designing the all-new Dodge Dart, we were inspired by classic, beautifully designed vehicles throughout time,' Dehner added. 'Each car was beautiful, based on its surface work and presence alone; they didn't need unnecessary cladding, jewelry or lines that confuse the eye.'
Once the basic design was in place, with dynamic lines and curves from every angle, designers inserted a little Dodge attitude into the mix. The face of the Dart was styled with the unmistakable Dodge split crosshair grille, but with a modern, sleek look that 'floats' in the front fascia, giving the Dart a full-width mask that marks it as a Dodge.
The rear view of the all-new 2013 Dodge Dart features an available Charger-inspired 'racetrack' full-width taillamp with 152 indirect glow LEDs, and class-exclusive available dual exhausts mounted in the rear fascia.
The front of the 2013 Dodge Dart has been designed for smooth airflow around, above and below the car without compromising styling or engine cooling requirements. In addition, a lower radiator close-out panel is positioned below the front fascia. This not only contributes to the Dart's lower front-end appearance, but also reduces drag while still allowing for an 8-inch curb clearance.
Dodge designers made attention to detail and precision craftsmanship a priority, and it is noticeable from every angle. Standard laser-braised roof welds, high-quality metal Daylight Opening (DLO) moldings painted piano black and standard projector headlamps are just a few examples of well-crafted features typically found on much more expensive classes of vehicles.
Tasteful, detailed accents add to the design of the Dodge Dart. Style lines on the hood lead the eye to the floating crosshair grille, while chrome accent spears below the projector headlamps and inboard of available projector fog lamps highlight the attention to detail.
The result is a compact sedan that blends exceptional proportions, 'aero-dramatic' surfacing, world-class craftsmanship, modern technology, an exceptionally quiet cabin and an upscale feel in a package that is undeniably a Dodge.Interior
Dodge designers focused on creating a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes when designing the Dart's interior, which is crafted with materials and technology typically found in more expensive vehicle segments. Starting with modern Dodge DNA and through the use of innovative ambient interior lighting, high-quality soft-touch materials and high-tech features, the 2013 Dodge Dart is loaded with cool amenities and unexpected delights for both drivers and passengers.
The Dart's 'driver-centric' layout is designed to put all controls within easy reach of the driver. Customizable displays and comfort-tuned seats are packaged in an exceptionally spacious, pleasing interior. Packaged in the footprint of a compact car, the 2013 Dodge Dart features the interior spaciousness of a mid-size sedan, and it boasts best-in-class hip and shoulder room.
'The all-new Dodge Dart is the showpiece for Dodge's next generation philosophy of interior design,' said Klaus Busse, Head of Interior Design — Chrysler Group LLC. 'The Dart interior takes the beautiful, precision-crafted interiors we rolled out last year and adds a little bit of fun with surprises of color, eye-catching ambient lighting and some really cool technology.'
Customization was key in the all-new Dodge Dart's development, and with 12 exterior colors, 14 interior color and trim combinations, six wheel options, three engine options and three transmissions, each Dodge Dart can be personalized by every buyer to fit their individual style. And the combinations are multiplied exponentially, as Mopar® also will offer more than 150 customization options and themed packages specifically developed for the Dart.
The high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive floating island bezel, which houses the segment-exclusive available 7-inch Thin Film Transistor (TFT) LED customizable gauge cluster display with light pipe surround that also houses the available class-exclusive Úconnect® Touch 8.4-inch touchscreen Media Center – the largest touchscreen in its class.
Thoughtful storage options throughout fit today's technology. The glove box easily conceals a stowed iPad; the center console features auxiliary jacks to plug in a wide variety of electronic devices, and thoughtful, inventive storage solutions, such as center console side pockets, are perfect for storing mobile phones, receipts, or pens and paper.
Lighting in all the right places provides drivers and passengers a warm, comfortable cockpit. Available 'racetrack' lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.Three sophisticated, fuel-efficient and powerful engines
The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Dart's fun-to-drive quotient.
Drivers can select from a new 160 horsepower Tigershark 16-valve 2.0-liter engine, a 160 horsepower 16-valve 1.4-liter MultiAir® Intercooled Turbo engine and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir 2 four-cylinder engine (available 3rd quarter 2012). These three engines, combined with three transmission choices — six-speed manual, six-speed automatic or six-speed dual dry clutch (DDCT) transmission (available 3rd quarter 2012) — redefine performance by providing the most diverse powertrain lineup in its class.
The 2.0-liter Tigershark engine mated to the six-speed manual transmission has an EPA fuel economy rating of 25 miles per gallon (mpg) City/36 mpg Highway/29 mpg Combined. The 1.4-liter MulitAir Turbo engine mated to the six-speed manual transmission has an EPA fuel economy rating of 27 mpg City/39 mpg Highway/32 mpg Combined. Dodge will also introduce a Dodge Dart 'Aero' model (available 3rd quarter 2012) that will achieve at least 41 mpg on the highway.
MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque and a 7.5 percent improvement in fuel efficiency.Engineered with passion
The all-new 2013 Dodge Dart was developed and engineered to exceed expectations for satisfaction, quality and reliability. From the world-class aerodynamic performance, to the agile, responsive driving experience, to items seemingly mundane like segment-leading heating and cooling performance that gives drivers and passengers the right temperatures in the right locations, and a whisper-quiet interior, Dodge engineers kept the customer top of mind while developing every detail of the Dart.
'The all-new 2013 Dodge Dart has been engineered with a passion that demonstrates Dodge is back in the compact car segment in a big way,' said Matt Liddane, Vehicle Line Executive — Chrysler Group LLC. 'The Dart is well-crafted, agile, powered by world-class, fuel-efficient powertrains, loaded with high-tech features that are both clever and useful, and it's fun to drive.'Alfa Romeo DNA
The Dodge brand's re-entry into the Ú.S. compact sedan segment is based off of the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding agility and safety, with exceptional driving dynamics. The Giulietta platform was lengthened and widened, creating a spacious compact sedan that meets the wants and needs of North American consumers.
The proven modular architecture allows multiple models to be built using the same basic underpinnings, resulting in improvements in quality and reliability, as well as reducing cost, development timing and tooling. The body structure of the Dart is comprised of 68 percent high-strength steel – hot stamped, high-strength and ultra-high-strength – resulting in an architecture that is lightweight, modern and solid.
The 2013 Dodge Dart features the proven, lightweight MacPherson strut front suspension, specifically tuned to minimize camber loss, resulting in more responsive steering and handling characteristics, improved ride quality and a reduction in road noise – all qualities drivers will appreciate.
A bi-link independent rear suspension enables European handling capability for those drivers who love to lean into corners and the smooth ride North American drivers covet. World-class aerodynamics
The all-new 2013 Dodge Dart compact sedan was designed and engineered for world-class aerodynamic performance. With more than 600 hours in the wind tunnel during the Dart's development and using technology typically found on more expensive vehicles, Dodge engineers and designers looked at every aspect from the ground up to optimize the aerodynamic performance of the Dart.
The all-new 2013 Dodge Dart is the first Dodge vehicle to use an active grille shutter system. The system automatically stops airflow through the lower intake at highway speeds when less engine cooling is required and aerodynamic drag is most significant. When closed, the shutter system enhances aerodynamic performance by redirecting airflow around the front of the vehicle and down the sides, rather than through it. The active grille shutter system will open or close automatically based upon engine coolant temperature and vehicle speed.
Únderbody panels run stem to stern on the Dodge Dart, covering the majority of the lower vehicle from the front fascia to the rear fascia. Constructed of mold-in-color (MIC) black composite, the panels both enhance the aerodynamic performance and also block road noise.
Tire spats located forward of the front and rear tires were engineered to function as mini air dams and were optimized for shape and ground clearance, adding to the underbody efficiency in conjunction with the underbody panels.
In the design and engineering of the 2013 Dodge Dart, no aerodynamic detail was too small. Mirror design, the notch angle at the top of the header of the backlight to the trailing edge of the decklid and even the tail lamp applique shape and rear corners were all designed and engineered for optimal aero performance. An integrated decklid spoiler incorporates a trailing edge shape for cleaner airflow separation in the rear portion of the vehicle, which optimizes the air wake. Class-leading Safety Features
The all-new 2013 Dodge Dart was engineered with more than 60 safety and security features to ensure driver's and passengers' peace of mind when traveling. The Dodge Dart starts with a strong foundation, a body that has a high-strength steel content of 68 percent, one of the highest in the industry, and then adds both active and passive safety features.
Driver and passenger safety features include 10 standard airbags, which is unsurpassed in the segment and include: dual-stage adaptive venting front driver and passenger air bags, front-seat-mounted driver and passenger pelvic and thorax air bags, two rear-seat-mounted pelvic air bags, front driver and passenger knee air bags and all-row side-curtain air bags.
The Dart also features a reactive head-restraint system; available Blind-spot Monitoring and Rear Cross Path Detection, three-point safety belts in all five seating positions; front driver and passenger dual seat belt pretensioners at the anchor and retractor positions and active load limiters. These features and more all work to protect passengers in the event of a crash. All three rear seat positions feature Lower Anchors and Tethers for CHildren (LATCH).Additional standard safety features on the 2013 Dodge Dart include:
Four-wheel, four-channel anti-lock disc brakes with electronic brake force distribution and traction control system on all models
• Brake Assist
• Brake-lock differential
• Ready Alert Braking
• Rainy Brake Support
• Hydraulic boost compensation
• Electronic stability control (four-channel active handling system ESC)
• Electronic Roll Mitigation
• Hill-start Assist
• Trailer-sway Control
• ParkView® rear back-up camera
• ParkSense® rear park assist
• State-of-the-art, segment-exclusive technology
The all-new 2013 Dodge Dart sports segment-leading technology and not-seen-in-the-segment features, enchanting and delighting drivers and passengers alike. Examples include the segment-exclusive floating island bezel, 8.4-inch Úconnect Touch Media Center, 7-inch TFT customizable instrument cluster display and upscale ambient lighting.
The 2013 Dodge Dart is loaded with technology that improves driver and passenger comfort, as well as the performance of the car. Customizable for the driver's own style
The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. Each trim level has a style and value that will appeal to the diverse customer base interested in a compact sedan. (concept carz)
The all-new 2013 Dodge Dart will feature 12 exterior colors: Redline Red Pearl Coat, Header Orange Pearl Coat, Blue Streak Pearl Coat, True Blue Pearl Coat, Winter Chill Pearl Coat, Laguna Blue Clear Coat, Maximum Steel Metallic Clear Coat, Tungsten Metallic Clear Coat, Bright Silver Metallic Clear Coat, Citrus Peel Pearl Coat, Pitch Black Clear Coat and Bright White Clear Coat.
The Dart offers customers the choice of 14 interior color and trim combinations with seven interior color environments in cloth or leather fabric: Black denim, Black/Light Diesel Grey, Black/Light Frost Beige, Black/Ruby Red, Diesel Grey/Citrus Peel, Diesel Grey/Light Diesel Grey and Ceramic White/Light Diesel Grey.
In addition to the exterior color and interior trim options, the 2013 Dodge Dart offers six wheel options, three engine options and three six-speed transmissions, as well as a slew of available exceptional or segment-leading features, including:
• World-class aerodynamics
• Class-exclusive integrated dual exhaust
• Class-exclusive 'racetrack' LED taillamps
• Class-exclusive choice of either Hyper Black or polished wheels
• Class-exclusive 8.4-inch touchscreen Úconnect Touch Media Center with built-in radio, navigation, iPod control, climate controls, voice-activated Bluetooth®, SiriusXM Travel Link, weather updates and points of interest
• Class-exclusive 7-inch reconfigurable gauge cluster display that is easily customizable to the driver's taste. Choices include: digital and analog gauges, navigation turn-by-turn display, eco-meter, fuel economy, audio, phone, compass and temperature read outs
• Class-exclusive floating island bezel
• Class-exclusive heated steering wheel
• Class-exclusive in-seat front passenger seat storage
• Available 506-watt sound system
• Keyless Enter 'n Go with push-button start
• High-intensity discharge (HID) headlamps
• Dual-zone automatic temperature control with humidity sensor
• Únsurpassed 10 standard airbags
• ParkView® rear back-up camera
• Blind-spot Monitoring
• Class-exclusive Rear Cross Path Detection
• Best-in-class hip room and shoulder room The most diverse lineup of gasoline powertrains in the segment – three new engines and three six-speed transmissions:
• New Tigershark 16-valve 2.0-liter four-cylinder engine that generates an estimated 160 horsepower with the choice of a six-speed manual or six-speed automatic transmission
• The technologically advanced Fiat 1.4-liter MultiAir Intercooled Turbo producing an estimated 160 horsepower and an impressive 184 lb.-ft. of torque mated to either a six-speed manual or six-speed DDCT transmission
• New powerful 2.4-liter Tigershark MultiAir 2 four-cylinder engine that produces an estimated 184 horsepower with the choice of a six-speed manual or six-speed automatic transmission
Dodge also is giving drivers the opportunity to customize their vehicles, as Mopar will offer more than 150 customization options and themed packages specifically developed for the Dart.Source - Dodge
Dodge Brand Shares Story Behind Its Groundbreaking All-new 2013 Dodge Dart in First TV Ad
• 'How to Change Cars Forever' 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network
• Ad introduces 'New Rules' tagline
• Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America
• High-impact marketing launch begins in the fall
The Dodge brand reveals its recipe for the groundbreaking all-new 2013 Dodge Dart in a new 90-second commercial debuting Tuesday, July 10, during the Major League Baseball (MLB) 2012 All-Star Game broadcast on the Fox network.
'How to Change Cars Forever' is a rapid-fire 'instructional' spot on how to make a world-class car today, providing an inside look into the Dodge brand's approach to designing and engineering its much anticipated entry into the highly competitive compact car segment. The TV spot introduces the tagline, 'New Rules,' which speaks to how Dodge is redefining what a compact car can be. It will be followed this summer by 30-second and 60-second versions airing on major broadcast and cable networks and in movie theaters as Dodge Dart vehicles arrive in dealerships nationwide.
A full, multifaceted marketing campaign will launch in September and will include additional TV spots, print and digital advertising running in major media outlets. The 90-second 'How to Change Cars Forever' spot will continue to air in high-profile television events throughout the remainder of the year. The commercial was created by the Portland, Ore.-based advertising agency Wieden+Kennedy and can be viewed here www.youtube.com/dodge.
'Adding a dose of fun, creative license and Dodge brand humor, 'How to Change Cars Forever' captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car, including the angst and pressure of a blank page, trials and errors of the early stages, and molding, shaping and testing the Dodge Dart until it was right,' said Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC. 'We wanted to provide a peek inside what it takes to bring a new car to fruition.'
The spot features the Jay-Z and Kanye West track, 'No Church in the Wild,' from their 'Watch the Throne' album, and it includes cameo appearances by a couple of athletes who are champions in their respective sports.
'With the all-new Dodge Dart, we started with a clean slate and the single vision of bringing a world-class vehicle to market that offers features and benefits never before found in a compact car,' said Reid Bigland, President and CEO – Dodge Brand. 'Designed and engineered without compromise, the all-new Dart starts with a world-class architecture and DNA of Alfa Romeo combined with class-leading levels of safety, technology, roominess and customization. The end result isn't just a new compact car, but a groundbreaking vehicle that deserves an equally impactful marketing campaign.'
Dodge is using high viewership programs and pop culture summer events to build momentum and interest in the Dart among key consumer groups, including young professionals who may be purchasing their first car and 'boomers' who may be re-entering the compact car market looking for mid-size interior roominess with the affordability and price position of a compact car.
Summer Dart campaign
In addition to the new spot airing during the All-Star Game, Dodge will be the official sponsor of MLB coverage on CBSSports.com in July and August, including a July 10 'takeover' of the CBSsports.com fantasy baseball page. Viewers will be invited to learn more about the Dart through an expandable gallery of vehicle images. When clicked, each image leads to the Dodge brand's webpage for additional information.
Beginning July 11, Dodge will partner with Viacom to launch a multiplatform program allowing fans to interact with the new Dart in a fun and engaging way. In addition to the 30- and 60-second 'How to Change Cars Forever' spots airing on Viacom's MTV, VH1, Spike and Comedy Central, Dodge and Viacom will launch the Dodge Dart Challenge: 'Live in It to Win It' in San Diego. The challenge will be integrated into Viacom's coverage of 2012 Comic-Con International, the largest comic book and popular arts convention in the world, across Comedy Central, MTV, MTV2, Spike and VH1. Four superhero-costumed contestants will compete in a four-day challenge for a chance to win a 2013 Dodge Dart. Each contestant will earn points by completing various skill challenges inside and outside the vehicle and can earn additional points via text voting. Fans can watch the challenge unfold live from July 11-14 at www.dodgedartchallenge.com. In-Cinema Media Buy
Taking advantage of big summer blockbuster movie releases, the 60-second 'How to Change Cars Forever' spot will run in theaters nationwide from July 20-Aug. 31.
The Dodge brand has been strategically building awareness and momentum for the Dart since December 2011 through targeted relationship building with key consumer groups via the brand's website, social media initiatives and customer communications.
From May-August, the brand is partnering with four influential online communities -- deviantART.com, ReverbNation.com, Transworld and .Free Clothing Co.-- to challenge individuals to create Dart-inspired works of art, songs, clothing and skateboard decks. The aptly named 'Inspired by You' contests are aimed at young professionals who share the same passion for art, design, music and technology as Dart designers and engineers. By working with these online communities, the Dodge brand is engaging more than 25 million technicallyminded, creative individuals not necessarily reached through traditional media.
The contest with deviantART, the world's largest online art community, reached more than 22 million registered members and led to nearly 4,000 traditional and digital works of art submitted from all over the world and all inspired by the Dodge Dart. The top 50 entries art can be viewed at http://www.redlinedodge.com/2012/06/08/deviantart-inspired-by-you-contest-winners-selected/.
'The all-new 2013 Dodge Dart is definitely capturing the interest of consumers nationwide,' Bigland §äid. 'With the Dart now arriving at Dodge dealerships across the country, we're excited for customers to personally experience all that the Dart has to offer.'About 2013 Dodge Dart
The all-new 2013 Dodge Dart leverages the world-class architecture and DNA of Alfa Romeo and then infuses it with Dodge passion and design, creating an agile, fun-to-drive compact car with mid-size levels of interior roominess and unmatched style, technology, safety and customization. The Dodge Dart brings features and contents never before seen in the compact car segment. With a Ú.S. manufacturer's suggested retail price (MSRP) of just $15,995 (excluding destination), the new Dodge Dart is a thoroughly modern vehicle that's beautifully designed and crafted with high-quality materials, attention to detail and precision craftsmanship.
With an available fun-to-drive 1.4-liter MultiAirï® Turbo engine, great ride and handling characteristics compliments of the Alfa Romeo-based chassis, innovative interior style featuring high-quality materials, splashes of color -- like Ruby Red and Citrus Peel -- and cool technology not found in the segment, like the available class-exclusive 8.4-inch Úconnect Touch Screen and 7-inch thin film transistor (TFT) customizable gauge cluster, as well as class-leading safety features, such as 10 standard air bags, and innovative style including available class-exclusive LED 'racetrack' taillamps and integrated dual exhaust, the 2013 Dodge Dart sets a new standard in the compact car segment.Source - Dodge