Image credits: © Toyota.

2012 Toyota Clint Bowyer Prius

NASCAR's Clint Bowyer Pushes Technology Edge With Prius Dream Build

'Tekked-Out Prius' Chases Victory in the Toyota Racing Dream Build Challenge

Fresh from his third NASCAR Sprint Cup victory of the season on Saturday in Charlotte, Clint Bowyer finds himself neck-deep in another chase – to win the Toyota Racing Dream Build Challenge ( Bowyer, currently fourth in the Sprint Cup Chase, is vying for victory in the vehicle-modification build competition and pinning his hopes on his 'Tekked-Out Prius.' He and his team have turned the world's most popular hybrid into a model of ultra-high-tech interactivity.

Bowyer, whose Prius was modified under his direction by RKM Performance Center in Mooresville, N.C., believes that taking the high technology for which the Prius is already famous to extremes will pave the way to victory.

2012 Toyota Clint Bowyer Prius'When you think of a hot rod, you don't think of a Prius,' Bowyer §äid. 'A young, sophisticated global thinker meets a connected, socially conscious traveler – that's the theme of the Tekked-Out Prius.'

The RKM Performance crew performed major electronic modifications on the Prius, starting with a 17-inch custom touch screen with built-in Windows 7 computer, two ASÚS 12-inch tablets, and a side-view camera system that replaces the factory mirrors. A staggering 45 feet of fiber optic lighting and a thumping 16-speaker JBL audio system with two amplifiers and six crossovers brighten the mood inside of the sinister-looking black-on-black Prius.

The interior also received major luxury touches with custom leather and suede upholstery, imported German carpet and electric blue stitching accents.

As a racer, Bowyer wanted the Prius to have some attitude, so a set of Megan Racing springs and shocks bring the hi-tech hybrid down 'lower than a Sprint Cup car,' according to Bowyer, while it rolls on a set of custom EVOD wheels.

The competition will be intense. Bowyer and his Prius are facing big efforts from fellow NASCAR driver Kyle Busch, who is creating a 'Rowdy' edition Camry; NHRA Funny Car driver Alexis DeJoria and her modified Tundra Prerunner; and NHRA Top Fuel points leader Antron Brown, who is modifying a Sequoia for maximum speed.

Vital Stats and Specifications
Vital Stats

Electronically Controlled Continuously Variable
Each is competing for the Toyota Racing Dream Build Challenge title and a $50,000 check from Toyota to the driver's chosen charity. A win by Bowyer will benefit the Emporia Community Foundation, which provides services and support to improve the quality of life in Bowyer's home town, Emporia, Kan., and its surrounding counties.

Voting will open on Oct. 20 and will continue through Oct. 29. Fans will be able to vote once per day on the Toyota Racing Facebook page, where they can also enter to win prizes, including a Toyota Racing 'Dream Trip,' which will be given away to one lucky fan.

2012 Toyota Clint Bowyer PriusThe final vehicle builds will be unveiled during a press conference at the Toyota display at the Specialty Equipment Market Association (SEMA) show in Las Vegas on Oct. 30 at 11 a.m. local time. Fans will be able to tune in live to watch the entire press conference on the Toyota Racing Facebook page or and see the winner announced in real time.

Source - Toyota

Concepts by Toyota

Toyota Monthly Sales Volume

September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
Additional Sales Volume Data

Recent Vehicle Additions

Toyota Drivers Win Powri, K&N Pro

Toyota Drivers Win Powri, K&N Pro

October 15, 2018 - It was a first time win for Cole Rouse and the eighth win this season for Logan Seavey as both Toyota drivers were victorious over the weekend. NASCAR Denny Hamlin...
Toyotas Flex Speed, Strategy At Atlanta

Toyotas Flex Speed, Strategy At Atlanta

ATLANTA, Feb. 26, 2018 - It was a weekend of speed for Toyota at Atlanta as all three NASCAR national series poles were captured by Toyota drivers at the 1.54-mile track. Tundra driver Brett Moffitt...
Season Openers Prove Successful

Season Openers Prove Successful

Toyotas Denny Hamlin qualified on the front row for the Daytona 500 Sunday – scoring his highest-ever start in The Great American Race while Doug Kalitta won the NHRA Top Fuel event in Pomona and, while...
Off-Road Championship On The Line, While NASCAR, NHRA Playoffs March On

Off-Road Championship On The Line, While NASCAR, NHRA Playoffs March On

The Greaves family Toyota Tundras will battle for the TORC championship this weekend, while Toyotas NASCAR and NHRA drivers will continue the second week of their postseasons. NASCAR Camry driver...
Nascar Cup, NHRA Playoffs Open With Toyota Triumphs

Nascar Cup, NHRA Playoffs Open With Toyota Triumphs

Toyota drivers opened the Monster Energy NASCAR Cup Series and NHRA postseasons with a pair of triumphs over the weekend, while NASCAR regular Christopher Bell won in midget racing action moonlighting...
© 1998-2019. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.


Vehicle information, history, and specifications from concept to production.

Follow ConceptCarz on Facebook Conceptcarz Google+ Follow ConceptCarz on Twitter RSS News Feed
© 1998-2019 Reproduction or reuse prohibited without written consent.