Toyota Furia Concept Makes Global Debut at 2013 North American International Auto Show
Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla. The concept represents an exterior styling study by Toyota designers, and it builds on the brand's product development priority to develop more dramatic, expressively designed vehicles.
'The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,' said Bill Fay, group vice president and general manager of the Toyota Division. 'It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.'
The Furia is designed around a theme of 'Iconic Dynamism,' which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance wîth 19-inch allow wheels pushed to the vehicle's corners wîth short overhangs to help emphasize its long wheelbase.
The Corolla Furia design includes a swept windshield, wîth a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, wîth a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine wîth the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia's impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept's wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.
Source - ToyotaToyota Furia Concept to Make Global Debut at 2013 North American International Auto Show
Toyota's Furia concept will make its world debut at the 2013 North American International Auto Show wîth the help of Samsung transparent display technology. On Jan. 14, Toyota's striking new sedan concept will be revealed using a custom-built structure housing thirty of Samsung's new 46' transparent LCD panels. Toyota will be the first automotive company to use this technology to reveal a vehicle at a major international auto show.
'This technology will be used to help create a unique dramatic effect for the Furia reveal as elements can be transmitted on the clear transparent panels to partially obstruct or completely block view of the vehicle until the panels are made completely clear to show the car', said o2 Creative Solution's Design Director Brian Hords. o2 Creative Solutions is the agency responsible for execution of the Furia Concept's reveal.
The efficient transparent LCD panels consume up to 90 percent less electricity because they utilize ambient light, such as from the sun or existing indoor lighting. Transparent panels show tremendous promise as promotional tools that can be applied to the side of a building, billboards or store windows. According to market research firm Displaybank, the transparent display market is expected to grow from $0.9 billion in 2015 to $87 billion in 2025.
Source - Toyota
