Citroën Unveils Its New Brand Signature 'Inspired By You' At The 2017 Frankfurt Motor Show

September 5, 2017 by Citroën

Having initially revealed its 'Citroën Inspired by You' brand campaign at the 2016 Paris Motor Show, Citroën has now made 'INSPIRED BY YOU'* its new brand signature.

This new global signature will be proudly displayed for the first time on the Citroën stand at the 2017 Frankfurt Motor Show.

Ever since it was founded in 1919, Citroën has not stopped imagining and popularising innovative solutions to improve motoring for all. From the Traction Avant to the 2CV; from the Type H to the Berlingo; from the Méhari to the E-Méhari; from Picasso MPVs to Aircross SUVs – Citroën has always adapted to changes in society, as a brand whose main sources of inspiration are people and their lifestyles.

Today, the famous 'people-minded brand' is reviving its true spirit. This spirit finds its natural expression in the new global signature: 'INSPIRED BY YOU'*.

This new signature is directly linked to the 'Citroën Inspired By You' brand campaign that was originally revealed at the 2016 Paris Motor Show, and then rolled out worldwide http://www.citroen.co.uk/citroen-inspired-by-you. This new claim – 'INSPIRED BY YOU' – is the ultimate expression of the brand's new dynamic positioning and follows on from 'CRÉATIVE TECHNOLOGIE', which was introduced in 2009. It will be displayed for the first time at the 2017 Frankfurt Motor Show.

More than just a signature, 'Inspired by You' is the philosophy behind Citroën's unique solutions in terms of:

•Products: like New C3, C3 Aircross and C5 Aircross, which represent a breath of fresh air for the customer experience, comfort and well-being in each segment.

•Technology: like ConnectedCAM Citroën™, Airbumps® and Progressive Hydraulic CushionsTM (suspension developed as part of the Citroën Advanced Comfort® programme).

•Services: like the new mobility services Citroën 'Rent&Smile' and Citroën 'Earn&Drive', as well as connected services such as the mobile applications 'MyCitroën' and 'Scan MyCitroën'.

•Customer Relations: like the online opinions site 'Citroën Advisor' or the new urban dealership concept 'La Maison'.

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These are all expressions of Citroën's transformation. They show that the spirit of the new signature – 'Inspired by You' – informs everything the brand stands for, both now and in the future.

* NB: This new global claim – 'Inspired by You' – is expressed in English worldwide, except in markets unfamiliar with English (China, etc.), where it may be translated.