1965 Dodge Deora Concept

Sold for $324,500 at 2009 RM Auctions - Icons of Speed & Style.
The Deora, based on a Harry Bradley design, was built by the famed Alexander Brothers, of Detroit. It made its world debut at the 1967 Autorama where it won nine awards, including the coveted Ridler trophy.

The Deora started life as a 1965 Dodge A100 forward-control pickup that was then chopped, sectioned, and channeled, to create a futuristic custom look. In spite of the radical appearance, the Deora retains the standard Dodge A100 'slant six' engine, although it has been moved rearward, into the pickup bed. The front opening 'door', and swing-away steering wheel is reminiscent of a BMW Isetta, albeit on a much larger scale!

The 'Deora' name was the result of a contest held by the AMT model kit company. It comes from an incorrect version of the Spanish word for 'golden.' The Deora was so popular that it became part of the original 1968 line-up of Hot Wheels toy cars.

The Deora is equipped with a twin carb 170 cubic inch slant-six engine. The Deora was one of the early and very popular Hot Wheel cars and was sold starting in 1968.