New Sales Records Set As Honda And Acura Make Substantial Gains In November
December 1, 2017 by Honda![New Sales Records Set As Honda And Acura Make Substantial Gains In November](images/articleimages/honda-acrua-november-2017-sales-01-400.jpg)
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•Motor Trend magazine's SUV of the year, the CR-V recorded a 25 percent gain on sales of 32,206 vehicles. •Civic also gained substantially, setting a new November sales record of 31,181 vehicles, up 23.2 percent for the month.•With production of an entire assembly line now dedicated to Pilot, the mid-size SUV broke through with a 57.2 percent leap on sales of 14,189, also a new November mark. 'We remain committed to our long-term strategic plans built around steady and sustainable growth,' said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. 'Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand.' Acura Rising across virtually the entire lineup, Acura sales gained a solid 9.5 percent in November. MDX sales were up substantially with the move to the East Liberty, Ohio plant alongside stablemate RDX. NSX made big strides, while TLX gained 12.4 percent over November 2016. •MDX sales gained 15.6 percent for the month, with 5,341 units sold. •RDX set a new November record, rising 0.7 percent on sales of 3,775 vehicles. •NSX notched sales of 83 units, a gain of 62.7 percent over November 2016. •TLX sales were up 12.4 percent on sales of 2,564 in November. 'The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts, all aligned behind our Precision Crafted Performance brand direction,' said Jon Ikeda, vice president & general manager of Acura Sales. 'Our focus for the remainder of the year is to continue to build momentum we can take into 2018.'
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