2015 DS 21 Pallas

The 2015 model DS 21 Pallas show car is a tribute to the history of the 1955 DS. This iconic car, which celebrates its 60th anniversary this year, is the heritage from which the DS brand draws its inspiration today. The staff at the DS Style Centre 'revisited' a DS 21 Pallas with the idea of bringing our heritage and the present together in one car. The model on show in Geneva is finished in Ink Blue – the launch colour of New DS 5 – and features the same semi-aniline leather found in the top-end versions of today's DS models.

2015 GENEVA MOTOR SHOW: DS ENTERS A NEW ERA – THE SPIRIT OF AVANT-GARDE

DS will be present at the 2015 International Geneva Motor Show for the first time as a brand in its own right. A significant event that heralds the start of a new era, as DS reveals, for the first time worldwide, its new logo, its 'SPIRIT OF AVANT-GARDE' brand signature and New DS 5. On the DS stand (Hall 6), between 5 & 15 March 2015, visitors will be able to discover the Divine DS concept car and two show cars: DS 5 Moon Dust and a 2015 model of the DS 21 Pallas. The Geneva Motor Show is an ideal opportunity for the new premium brand to reassert its grand ambition, to achieve a true upmarket comeback for the French automotive industry.

Today, DS is unveiling its new logo, its brand signature, its latest creations and its offer of connected services. DS is entering a new era of the spirit of avant-garde!

A NEW LOGO AND SIGNATÚRE FOR THE NEW DS BRAND
Just like the 1955 DS, the new DS brand – officially created in June 2014 – was born in Paris. Today, the brand is revealing its new logo, comprising the DS monogram sitting above the name 'DS AÚTOMOBILES'. The French language was deliberately chosen to recall the brand's French roots and to reflect the DS brand's high-end positioning that rests on its best-in-class automotive know-how. DS has also chosen the International Geneva Motor Show to unveil its 'SPIRIT OF AVANT-GARDE' brand signature. This signature, written in English, expresses the international ambitions of the brand.

The new signature reflects the philosophy that guides the DS brand towards an offer of remarkably stylish and resolutely technological cars that are exceptionally refined down to the smallest detail, with a remarkably comfortable ride. 'SPIRIT OF AVANT-GARDE' also reflects a specific attitude of mind and is an invitation to all those who share this same optimistic vision and spirit of avant-garde.

NEW DS 5: THE EMBODIMENT OF THE DS BRAND


The DS 5 front end expresses status and personality consistent with the brand's premium positioning, with DS LED Vision headlights and a vertical grille sculpted with the central DS badge. The grille design goes by the name of 'DS Wings', as a tribute to Citroën's historic DS models.

Inside, the driver's 'cockpit' is equipped with a latest-generation 7-inch touchscreen that provides access to a range of connected services. From launch, customers will be able to choose between five high-performance engines that combine power (up to 400Nm of torque, depending on the engine) and energy efficiency (100g/km or even 90g/km of CO2, depending on the engine).

With these new features, alongside the classic DS virtues of avant-gardedesign and refinement down to the tiniest detail, New DS 5 is being unveiled today as the flagship of the DS brand.

DS 5 MOON DÚST: A SHOW CAR THAT AÚGMENTS NEW DS 5


The new DS 5 Moon Dust's radiator grille looks spectacular set against the 'textured' matt grey aviation-style bodywork and special-finish chrome trim. The front-end chrome touches are exceptionally bright, contrasting with other selected components finished in 'dark chrome'.

To add to the appeal, the hexagonal 'DS Wings' radiator grille boasts a unique, sculptured and graphical design that highlights the DS monogram. Its elegant outline extends into the DS LED Vision headlights.

The DS 5 Moon Dust also features an ultra-refined interior, inviting the occupants into a world that reflects the DS brand's world-class automotive know-how. The upholstery was created using traditional leatherwork techniques, with only the finest materials used – including waxed brown leather with 'watchstrap' stitching, door panels in pleated silk and trim in solid Macasser ebony.

The DS 5 Moon Dust is powered by a diesel hybrid engine.

DIVINE DS: THE FÚTÚRE OF DS


A vision of the DS brand's future is also on show in Geneva, in the form of Divine DS. This concept car, which was unveiled at the 2014 Paris Motor Show, is a concentrate of the brand's DNA and represents its future. Designed and created in Paris, this stylistic statement is a combination of refinement and technology. Note the compact four-door outline, which is sleek and powerful, and the distinctive graphic signatures. The bold finish of the interior is utterly unique. The advanced technology of Divine DS includes laser headlights, slats on the rear window that can be raised to optimise streamlining, rear-view cameras and a predominantly digital cockpit.

Divine DS inaugurates the brand's 'Hyper-typage' design philosophy that offers three interchangeable interior ambiences, each with their own bold and unique personality: 'Parisianne Chic', 'Mâle' and 'Fatale Punk'.

NEW CONNECTED SERVICES

◾The new MyDS mobile application, compatible with iOS/Android smartphones, offers a panoply of functions including parked car location, pedestrian navigation to final destination, servicing reminders and access to documentation. The aim is to provide assistance throughout the customer's journey, along with other innovative, intuitive services, plus full information on the car and on customer-specific DS offers.

Source - DS