2015 DS Divine

DIVINE DS: THE FUTURE OF DS

A vision of the DS brand's future is also on show in Geneva, in the form of Divine DS. This concept car, which was unveiled at the 2014 Paris Motor Show, is a concentrate of the brand's DNA and represents its future. Designed and created in Paris, this stylistic statement is a combination of refinement and technology. Note the compact four-door outline, which is sleek and powerful, and the distinctive graphic signatures. The bold finish of the interior is utterly unique. The advanced technology of Divine DS includes laser headlights, slats on the rear window that can be raised to optimise streamlining, rear-view cameras and a predominantly digital cockpit.

Divine DS inaugurates the brand's 'Hyper-typage' design philosophy that offers three interchangeable interior ambiences, each with their own bold and unique personality: 'Parisianne Chic', 'Mâle' and 'Fatale Punk'.

DS will be present at the 2015 International Geneva Motor Show for the first time as a brand in its own right. A significant event that heralds the start of a new era, as DS reveals, for the first time worldwide, its new logo, its 'SPIRIT OF AVANT-GARDE' brand signature and New DS 5. On the DS stand (Hall 6), between 5 & 15 March 2015, visitors will be able to discover the Divine DS concept car and two show cars: DS 5 Moon Dust and a 2015 model of the DS 21 Pallas. The Geneva Motor Show is an ideal opportunity for the new premium brand to reassert its grand ambition, to achieve a true upmarket comeback for the French automotive industry.

Today, DS is unveiling its new logo, its brand signature, its latest creations and its offer of connected services. DS is entering a new era of the spirit of avant-garde!

A NEW LOGO AND SIGNATÚRE FOR THE NEW DS BRAND

Just like the 1955 DS, the new DS brand – officially created in June 2014 – was born in Paris. Today, the brand is revealing its new logo, comprising the DS monogram sitting above the name 'DS AÚTOMOBILES'. The French language was deliberately chosen to recall the brand's French roots and to reflect the DS brand's high-end positioning that rests on its best-in-class automotive know-how. DS has also chosen the International Geneva Motor Show to unveil its 'SPIRIT OF AVANT-GARDE' brand signature. This signature, written in English, expresses the international ambitions of the brand.

The new signature reflects the philosophy that guides the DS brand towards an offer of remarkably stylish and resolutely technological cars that are exceptionally refined down to the smallest detail, with a remarkably comfortable ride. 'SPIRIT OF AVANT-GARDE' also reflects a specific attitude of mind and is an invitation to all those who share this same optimistic vision and spirit of avant-garde.

NEW CONNECTED SERVICES


◾The new MyDS mobile application, compatible with iOS/Android smartphones, offers a panoply of functions including parked car location, pedestrian navigation to final destination, servicing reminders and access to documentation. The aim is to provide assistance throughout the customer's journey, along with other innovative, intuitive services, plus full information on the car and on customer-specific DS offers.

Source - DS