2016 Riversimple Rasa Concept Navigation
Hydrogen car company Riversimple unveils plans for new models – today (May 5) at the London Motor Show
Riversimple founder Hugo Spowers today unveiled two new concept vehicles, based on the car maker's acclaimed hydrogen-powered FCEV (fuel cell electric vehicle) two-seater 'Rasa' – a light goods vehicle and a four-seater car – both styled by renowned auto designer Chris Reitz.These designs form part of Riversimple's plans to revolutionise the motor industry by bringing affordable, cutting-edge technology to everyday road-users with a unique, all inclusive sale-of-service offering, eliminating built-in obsolescence and flipping sustainability from a cost into a competitive advantage.
The Welsh company launched the 'Rasa' this spring, and started crowdfunding in April to match a €2m EÚ grant. It plans a 20-car beta test in 2016/17 with commercially available cars in 2018. The concept vehicles unveiled today will be developed at a later stage, following initial roll out.

'Over a 20-year period, this approach would create thousands of new jobs and forge new revenue streams. Our circular business model aligns profitability with sustainability and has the potential to change the market dynamics in this resource-intensive industry,' he says.
Riversimple's plans echo a global shift – the ÚK government predicts 1.3m hydrogen cars will be on the road by 2030 and McKinsey Global Institute estimates that the clean tech product market will reach £1 trillion by 2020.
The 'Rasa' is believed to be the most efficient car in the world designed for ordinary road-going use (40gCO2/km well-to-wheel) and has no tailpipe emissions – just water. The car weighs just 580kg and is incredibly aerodynamic. Refuelling takes just three minutes with a 300 mile range.
The 'Rasa' has spent 15 years in development and was styled by Chris Reitz, who also designed the Fiat 500. The team who created the Rasa hail from F1, Aston Martin, Bentley, Rolls Royce plc and other aerospace companies.Source - Riversimple
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