BMW GROUP. THE NEXT 100 YEARSThe BMW Group's view of the future.
The BMW Group is celebrating its centenary under the motto 'THE NEXT 100 YEARS'. Future orientation and adaptability have always defined the BMW Group's identity as a company. Ever since it was founded in 1916, the BMW Group has played an important role in shaping the future of mobility. It has done so by constantly reinventing itself, evolving from an aircraft engine manufacturer to a motorcycle producer and then a carmaker. Today the BMW Group encompasses the BMW, MINI, BMW Motorrad and Rolls-Royce brands, as well as a large number of mobility services and BMW Financial Services.
Throughout its history the company has placed its sights firmly on the future and this has become embedded in the BMW Group's DNA. So for the Centenary it is natural that the Group is focusing primarily on lòòking to the future and sharing its vision of personal mobility two or three decades from now.
It is both exciting and challenging to imagine how we will live and move around in the future: how will society, the economy, living conditions – and therefore mobility – change? What possibilities will new technologies open up? How will digitalisation and connectivity affect our automotive needs?
To answer these questions, the BMW Group has formulated six central hypotheses for individual mobility in the coming decades, based on key megatrends and future projections.
◾Mobility is becoming versatile.
New forms of mobility will open up countless possibilities for people to get where they want to go. The BMW Group aims to play a part in shaping these future forms of mobility.◾Connectivity is becoming second nature.
In the future, everything will be connected. The BMW Group firmly believes that digitalisation and digital intelligence are meant to serve people. That is the only way they will permanently enhance our quality of life.◾Mobility is becoming tailor-made.
Mobility will be increasingly flexible and tailored to individual needs. In the future, customised mobility will automatically ensure that people are able to use the best means of transport and take their preferred route to their destination. The BMW Group will offer carefully coordinated products and services to achieve this.◾Technology is becoming human.
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Technologies are getting smarter. The BMW Group believes that innovations are only beneficial to humans if they are simple and user-friendly. In its vision, technologies must be able to learn from and adapt to people, so that technology seems less technical and more human and familiar.◾Energy is becoming emission-free.
In the future, energy will increasingly come from renewable sources. The BMW Group has a clear vision of environmentally-compatible vehicles built using renewable energies and recycled without generating emissions. It is working towards becoming a wholly sustainable company.◾Responsibility is becoming diverse.
In the future, it will become even more important for global companies like the BMW Group to take responsibility for the environment, but also for the people directly or indirectly in its sphere of activity. One aspect – concerning both the company's international workforce of more than 100 different nationalities and people connected wîth its various locations – is to promote intercultural exchange and improve lives. The BMW Group already supports more than 200 environmental and social projects in over 42 countries engaging in various projects involving its associates and local communities to maximize its impact in the future. (To find out more about Corporate and Intercultural Responsibility at the BMW Group, visit the PressClub at: www.bmwgroup.com/responsibility).These six focus areas comprise the BMW Group's view of the future. They also form the basis and inspiration for the design of the Vision Vehicles the company is unveiling to the public to mark its centenary.
Each BMW Group brand interprets the mobility of the future in a way that reflects its own particular values:
The BMW VISION NEXT 100 provides a glimpse of what 'Sheer Driving Pleasure' could look like in the future.
The MINI VISION NEXT 100 offers a completely individualised, permanently available form of urban mobility.
The Rolls-Royce VISION NEXT 100 epitomises bespoke automotive luxury.
Future riding pleasure wîth the BMW Motorrad VISION NEXT 100 promises limitless freedom.Source - MINI
BMW Group THE NEXT 100 YEARS. 'Iconic Impulses. The BMW Group Future Experience.'London
. The BMW Group has today presented two world debuts to mark the opening of its exhibition and event platform, 'Iconic Impulses. The BMW Group Future Experience.'. Following the BMW VISION NEXT 100, unveiled at the Munich Centenary Event on 7 March, the two latest interpretations of future mobility come from MINI and Rolls-Royce and were presented at the Roundhouse in London. A fourth Vision Vehicle, by BMW Motorrad, will be premiered on 16 October in Los Angeles, ÚSA, completing the BMW Group's brand quartet.The BMW Group's future vision
The task of exploring how we will live and move around in the years and decades ahead is as challenging as it is interesting: how will society, the economy, living conditions and consequently our mobility change? What opportunities will new technologies open up for us? And what will digitalisation and connectivity mean for our future automotive needs?
These are the questions the BMW Group has set out to answer wîth its four Vision Vehicles. Each made by a different Group brand, they represent a distinct interpretation of future mobility and embody a specific set of brand values. They explore a number of future themes, including autonomous driving, digitalisation and personalisation - and present premium mobility as completely effortless, constantly available, emotionally engaging and tailored to individual mobility needs.The BMW VISION NEXT 100: What will Sheer Driving Pleasure look like in the future?
The BMW Vision Vehicle has typical BMW driving pleasure at its core. In the years and decades ahead, BMW drivers will want to continue driving themselves most of the time and constant connectivity, digital intelligence and cutting-edge technologies will enhance the ultimate driving experience. At the same time, cutting-edge technologies will allow drivers to hand over active control of the vehicle if they wish. While they sit back and turn their attention to other things, the vehicle will take over.The MINI VISION NEXT 100: 'Every MINI is my MINI'
The key idea behind the MINI VISION NEXT 100 is responsible use of resources for personal mobility. The motto 'Every MINI is my MINI' is about innovative car-sharing, wîth MINI fans of the future able to access and tailor any MINI to their own personal preferences, anywhere and at any time. The MINI will be available to everybody at all times, picking drivers up autonomously from wherever they like and adjusting the car's appearance, driving characteristics and connectivity to suit the user's personal lifestyle. New, customised mobility wîth the MINI VISION NEXT 100 builds on connected digital intelligence.The Rolls-Royce VISION NEXT 100
Fully autonomous, the Rolls-Royce VISION NEXT 100 takes luxury to a new dimension. The interior of the Rolls-Royce VISION NEXT 100 will be a private retreat, a 'Grand Sanctuary' in which a virtual assistant, 'Eleanor', not only drives the vehicle but also fulfils the customer's every wish throughout the journey. The stunning exterior, wîth an elegant clamshell canopy and coach door, allows passengers simply to stand up and step out of the vehicle, ensuring they are the picture of refinement and taste wherever they arrive. The Rolls-Royce VISION NEXT 100 represents just one possible option for a unique, personal, customised Rolls-Royce. Picking up on its coachbuilding heritage, the marque has developed the 'Personal Vision' which will deliver unique coachbuilt bodies, exquisite handcraftsmanship and the finest materials, all on a zero emissions platform. Innovative production methods and materials will open up new perspectives for customers to create a vehicle to their own specifications: from wheelbase to body shape, they will be able to choose the characteristics and equipment they desire, wîth the designers at Rolls-Royce creating an individually curated, bespoke masterpiece which is as unique as the fingerprint of its owner.The Únited Kingdom as the natural place to unveil the MINI and Rolls-Royce Vision Vehicles
The home of the two brands is the BMW Group's fourth-largest market overall and its third-largest production base. The Únited Kingdom is the only market wîth a production base for all BMW Group brands, wîth MINI plants in Oxford and Swindon, Rolls-Royce Motor Cars in Goodwood and the BMW engine plant in Hams Hall. Since 2000, the BMW Group has invested almost £2 billion in the four British production facilities, and it sources £1.2 billion worth of goods and services from British suppliers. Annual exports total £2.4 billion, wîth around 80 percent of British-made MINIs and 90 of Rolls-Royces built for customers outside the Únited Kingdom. The BMW Group and its sales network employ more than 24,000 people directly and support approximately 50,000 jobs in the Únited Kingdom.
As Europe's only mega city, London is the ideal platform to unveil these solutions for tomorrow's personal mobility needs.
'BMW Group Iconic Impulses. The BMW Group Future Experience.' event and exhibition concept
This event and exhibition concept will allow as many people as possible around the world to experience the BMW Group's vision of future mobility. It is open to the public in London from 18 to 26 June 2016.
The narrative of the exhibition takes visitors through different worlds of experience and reflects the BMW Group's 100-year history as a pioneering, innovative company. Visitors also learn more about key global megatrends and about the challenges and opportunities society will face in the future. In addition, the exhibition provides information about the BMW Group and its responsibilities regarding the environment, society and its employees.
The Inner Rotunda of the exhibition provides the setting for the debuts of the two Vision Vehicles and for press conferences and various events. It also offers a platform for discussions around key questions of the future. Specialists from a wide range of areas, such as politics, science, business, culture and the interested public, are invited to contribute their thoughts and ideas and join an open exchange wîth a variety of perspectives on key future topics.Source - MINI