Image credits: © Kia.

2017 Kia Proceed Concept

KIA PROCEED CONCEPT REVEALED AHEAD OF FRANKFURT WORLD DEBUT

•Extended hot hatch styling presents a new body type for Kia
•Low, lean and lithe – concept characterised by its rakish roofline, muscular proportions and compact footprint
•Únique 'Luminline' exterior design feature – an illuminated outline of its glasshouse
•Hints at the design of the next-generation cee'd

Kia Motors has revealed new images of the Proceed Concept. Kia's new concept car makes its world debut at the 2017 Frankfurt International Motor Show on 12 September.

Designed at Kia's European design centre in Frankfurt, just 500 metres from where it will be unveiled, the Proceed Concept indicates what the next-generation cee'd could look like.

2017 Kia Proceed Concept The concept presents a new body type for Kia. The extended hot hatch styling retains the athleticism of the current pro_cee'd model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee'd family.

Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: 'With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee'd family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee'd could be reincarnated and revitalised for a new generation of performance-oriented drivers.'

Low, lean and lithe, the Proceed Concept's rakish roofline, muscular proportions and compact footprint hint at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking 'Sharkblade' in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the Proceed Concept's slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.


Where daytime running lights have become a key element in a car's identity, the Proceed Concept uses light in other ways. The concept features a 'Luminline' – an illuminated outline of the car's glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the Proceed Concept, highlighting its fastback shape.

The concept's dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.

Vital Stats and Specifications
Vital Stats


Its stance and proportions may be new, but the Proceed Concept features many of Kia's now familiar design motifs. The iconic 'tiger nose' grille, the sculpted 'island' bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia's inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern Kia.


The concept is finished in bespoke 'Lava Red' paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.

2017 Kia Proceed Concept Kia will unveil the Proceed Concept on 12 September on the Kia stand, located in Hall 9 of the Frankfurt Messe exhibition centre.

Source - Kia

Concepts by Kia

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Kia Monthly Sales Volume

November 2018
45,101
October 2018
45,102
September 2018
51,503
August 2018
53,864
July 2018
53,112
June 2018
56,571
May 2018
59,462
April 2018
50,585
March 2018
50,645
February 2018
40,672
January 2018
35,628
December 2017
43,039
Additional Sales Volume Data


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