2017 Kia Proceed Concept

KIA PROCEED CONCEPT REVEALED AHEAD OF FRANKFURT WORLD DEBUT

•Extended hot hatch styling presents a new body type for Kia
•Low, lean and lithe – concept characterised by its rakish roofline, muscular proportions and compact footprint
•Únique 'Luminline' exterior design feature – an illuminated outline of its glasshouse
•Hints at the design of the next-generation cee'd

Kia Motors has revealed new images of the Proceed Concept. Kia's new concept car makes its world debut at the 2017 Frankfurt International Motor Show on 12 September.

Designed at Kia's European design centre in Frankfurt, just 500 metres from where it will be unveiled, the Proceed Concept indicates what the next-generation cee'd could look like.

2017 Kia Proceed Concept The concept presents a new body type for Kia. The extended hot hatch styling retains the athleticism of the current pro_cee'd model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee'd family.

Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: 'With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee'd family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee'd could be reincarnated and revitalised for a new generation of performance-oriented drivers.'

Low, lean and lithe, the Proceed Concept's rakish roofline, muscular proportions and compact footprint hint at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking 'Sharkblade' in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the Proceed Concept's slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.

Where daytime running lights have become a key element in a car's identity, the Proceed Concept uses light in other ways. The concept features a 'Luminline' – an illuminated outline of the car's glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the Proceed Concept, highlighting its fastback shape.

The concept's dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.

Its stance and proportions may be new, but the Proceed Concept features many of Kia's now familiar design motifs. The iconic 'tiger nose' grille, the sculpted 'island' bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia's inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern Kia.

The concept is finished in bespoke 'Lava Red' paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.

2017 Kia Proceed Concept
Kia will unveil the Proceed Concept on 12 September on the Kia stand, located in Hall 9 of the Frankfurt Messe exhibition centre.

Source - Kia

Similar Vehicles

Similar Automakers

Kia Monthly Sales Volume

Recent Vehicle Additions

Related Automotive News

Kia Previews Design Of All-New Proceed

Kia Previews Design Of All-New Proceed

Previewed in a new sketch the all-new Kia ProCeed merges stunning design with the space and versatility of a tourer in a five-door shooting brake body. The ProCeed follows the design blueprint laid down by the 2017 Kia Proceed Concept, and will offer...
Kia Announces UK Pricing And Specifications For New Optima And Optima Sportswagon

Kia Announces UK Pricing And Specifications For New Optima And Optima Sportswagon

New Euro-6d Temp powertrain and fresh design for Kia Optima Sportswagon New U3 1.6-litre CRDi engine with lower, cleaner emissions Revised exterior and interior design The tiger-nose grille features a new bright chrome finish Latest technolo...
Kia Announces UK Pricing And Specifications For All-New Ceed

Kia Announces UK Pricing And Specifications For All-New Ceed

Athletic new design for Kias C-segment hatchback Name updated ceed becomes Ceed Designed, engineered and built in Europe New from the ground up with latest technology All engines meet the latest Euro-6d-Temp emissions regulations New safety...
All-Electric Kia Niro EV Crossover Now On Sale In Korea, Ahead Of European Debut At 2018 Paris Motor Show

All-Electric Kia Niro EV Crossover Now On Sale In Korea, Ahead Of European Debut At 2018 Paris Motor Show

Combines efficient electric power with crossover space and practicality Capable of up to 280 miles of zero-emissions driving on single charge Completes eco-friendly Niro crossover range, alongside Niro Hybrid and Plug-in Hybrid versions 200,000 N...
Kia Reveals All-Electric Niro EV At Busan Motor Show

Kia Reveals All-Electric Niro EV At Busan Motor Show

Kia Niro EV revealed with long-distance 450 kilometre driving range Crossover design and versatility with zero-emissions powertrain On-sale in Korea later in 2018 European sales to follow Kia Motors has revealed its all-new Niro EV at the 2018 B...
KIA AT THE PARIS MOTOR SHOW

KIA AT THE PARIS MOTOR SHOW

World premiere for the all-new Rio Upgrades to the Soul range include design and technology enhancements Kia launches powerful new 204 ps Soul SX New exterior and interior design for Carens with new technologies The new Kia Rio makes its world d...

Vehicle information, history, and specifications from concept to production.