At this year's Auto China 2016, the biggest highlight of Chery's exhibition booth is undoubtedly the 'FV2030' concept car (Future Vision 2030). It made its debut at the 'Chery Night' brand press conference on April 20 and was reported by many media at great length. This time, it still attracts the eyes of numerous visitors. Its smooth body curves, huge plug-in hub, supercool gullwing door, fantasy 3D holographic screen and smart pilotless technology show the perfect integration of three future technologies: intelligence, Internet and new energy as well as Chery's bold exploration of future automobile technologies and the industrial development trends.
Apart from cutting-edge technologies, the 'FV2030' concept car also bears the core value of Chery's brands and its latest product design idea. 'FÚN' is Chery's brand new brand essence which means Chery's products allow the consumers to enjoy their life and personal freedom. Secondly, it designs fashionable, dynamic and supercool styles through the family and individualized design language, allowing the consumers to experience difference. Thirdly, its products and brands and trustworthy. 'FV2030' also bears Chery's brand new design idea — Life in Motion.
'Life' refers to life and lifestyle, while 'motion' represents the constant evolution and development of the nature and human beings. The design idea of this concept car reflects Chery's deep thinking on the lifestyle of youngsters in the future, such as dynamic, innovation, high technology and flexibility. All of these in turn will affect and lead the consumption tendency of the young target consumer group.
Chery's exhibition booth at Auto China 2016 not only shows the technology and product upgrade in Chery's strategy 2.0 age in all dimensions, but also comprehensively demonstrates Chery Automobile's grasp of the development trends of Internet, electromotion and intelligence of the automobile in the world. It also shows the world a young and vigorous Chinese vehicle brand which has cutting-edge technologies, outstanding strategies and international vision.Source - Chery