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2018 Cupra CUPRA e-Racer

WORLD PREMIERE OF THE CUPRA e-RACER, THE FIRST 100% ELECTRIC RACING TOURING CAR IN THE WORLD

2018 Cupra CUPRA e-Racer
SEAT and CÚPRA at the 2018 Geneva International Motor Show
•Public debut of the new CÚPRA brand, which will have its own booth next to the SEAT booth
•The CÚPRA Ateca, the first model of the new brand, will also make its public appearance in Geneva
•SEAT will present the new Leon CÚPRA R ST, the Ibiza TGI FR, and the Leon with the new 1.5 TSI EVO
•SEAT's Digital Cockpit will also be making big news at the SEAT stand

Martorell, 05/03/18. –
After its official reveal a few days ago in Barcelona, the 2018 Geneva International Motor Show will be the perfect backdrop to present the CÚPRA brand to the international public. The new performance brand will have its own booth and will be standing next to SEAT. 2018 Cupra CUPRA e-Racer
World Premiere of the CÚPRA e-Racer: the first 100% electric racing touring car in the world
Just as it could be no other way, CÚPRA is also going to go racing. CÚPRA will take on all the responsibilities and work previously carried out by SEAT Sport. CÚPRA will inherit SEAT's involvement in the world of motorsport that has lasted for more than 40 years but, at the same time, it is conscious that the future of racing will move onto alternative powertrain systems. CÚPRA's objective is to pave the way and lead the change towards efficient and clean racing.

2018 Cupra CUPRA e-Racer
With this in mind, the CÚPRA e-Racer is going to have a very special leading role at the CÚPRA stand at the 2018 Geneva International Motor Show. Since 2014, SEAT has been the main reference point in the TCR International Series with the Leon Cup Racer, not to forget that SEAT Sport produces all of the Volkswagen Group's models that take part in the TCR (Audi RS3 LMS and Volkswagen Golf GTI TCR) at both regional and international levels.


2018 Cupra CUPRA e-RacerThe CÚPRA e-Racer is a 100% electric racing car based on the petrol-powered Cup Racer. As well as being much cleaner and more environmentally friendly, the CÚPRA e-Racer is much quieter; its performance is equally as impressive as a traditional racing car's.

There are also many other advantages. An electric motor is much simpler, requiring much less maintenance and above all, it is more efficient as it practically uses all of the supplied energy, while a combustion engine only uses, in the best case scenario, up to 30% of its fuel energy. Additionally, kinetic energy is harnessed to recover power under braking and in deceleration phases. As if that weren't enough, acceleration is much better as an electric car has its maximum torque available from the moment the accelerator is pressed; no longer is it necessary to reach a certain level of revolutions per minute in order to achieve maximum performance. For the same reason, a gearbox is no longer necessary.

The CÚPRA e-Racer is a true motorsport car, delivering 300 kW of continuous power and up to 500 kW (680 PS) at its peak, featuring one single gear with Torque vectoring and with rear wheel traction. The CÚPRA e-Racer is equipped with a new rear vision technology that is displayed within the dashboard. The vehicle uses three cameras instead of the traditional rear-view mirrors.


The CÚPRA e-Racer can reach a top speed of 270 km/h, accelerating from 0 to 100 km/h in only 3.2 secs, and 0 to 200 km/h in only 8.2 secs.

The CÚPRA e-Racer's intention is to exceed the performance of the conventional version to demonstrate CÚPRA's technological capabilities at all levels. Throughout 2018, specially chosen events will showcase the CÚPRA e-Racer and a competition for purely electric touring cars is anticipated from 2019. The format, race duration and simply the way of experiencing these races for drivers, teams and fans will be completely different: much more active, incredibly dynamic, intense and exciting.

Public debut of the CÚPRA Ateca

CÚPRA is a special brand designed to captivate car enthusiasts looking for uniqueness, sophistication and performance. CÚPRA models will be sporty yet versatile and as fast on the track as they are comfortable and practical in day-to-day driving. CÚPRA is the reinterpretation of contemporary sportiness and individualisation, offering style and sophistication in equal measure.

One of the other highlights at the CÚPRA booth will be the CÚPRA Ateca, which will make its public debut at the Geneva Motorshow. It will be the first car to feature the new CÚPRA logo. CÚPRA Ateca is a SÚV that signals the start of a new era and is the perfect car to launch CÚPRA. It is a unique model in its segment, until now only reserved for premium brands.

The CÚPRA name has always stood out for its impressive balance of fun at the wheel and day-to-day ease of use. Not every brand can offer the precision and sportiness of a CÚPRA and, at the same time, a car that can be used to drive children to school, go shopping or travel with lots of luggage with a high level of ride quality. The new CÚPRA Ateca combines a perfectly proportioned and dynamic design with a spacious interior and a large boot.

2018 Cupra CUPRA e-RacerThe new CÚPRA Ateca's 2.0 TSI engine delivers 300 PS (221 kW). It is one of the most technologically advanced engines on the market that works with a newly designed Otto Particulate Filter System to fulfil the latest Emission Legislations. This engine comes with an improved, more powerful sound, and is also equipped with a newly developed 7-speed DSG gearbox that has been developed to offer sportier gearbox feel with faster, smoother and more precise changes. The gearbox's development has been modified to combine excellent performance with low levels of fuel consumption and emissions.

The CÚPRA Ateca comes with the 4Drive traction system, one of the safest, most advanced integrated traction systems. The 4Drive system analyses road conditions in real time, including the speed of the car, speed of each wheel, the steering wheel position and the driving style or mode to quickly and progressively deliver power at each moment to the necessary wheels. The 4Drive system is optimised to work together with all the driving modes: Normal, Sport, Individual, Snow, Off-Road and, of course, the CÚPRA mode. When selecting the CÚPRA mode in the Drive Profile, the engine reacts immediately with a refined sound, and the adaptive suspension (Dynamic Chassis Control) setup is adjusted to give a sportier edge to the car.

The CÚPRA Ateca offers a striking exterior look. At the front, its upper grille features a honeycomb effect on the inside with the new CÚPRA logo in the centre. The CÚPRA letters are in matt aluminium on the lower grille, just above the exclusively designed bumper.

The details in gloss black feature across the exterior of the CÚPRA Ateca: the roof rails, wing mirrors, window frames, side mouldings, wheels, front grille and front and rear diffusers as well as the spoilers that frame the rear window.

There are also features that bring out the exclusive personality of the car, such as the welcome light that shines the CÚPRA name and logo onto the ground. The powerful black brake callipers, a sporty rear bumper, the copper CÚPRA logo on the boot, the four exhaust pipes on the edge of the rear diffuser and exclusive 19' diamond cut alloy wheels with the CÚPRA logo all enhance the sportiness and elegance of this unique and dynamic SÚV. There are six exterior body colours available: Energy Blue, Velvet Red, Brilliant Silver, Rodium Grey, Magic Black and Nevada White.

In the interior, the door panels are upholstered in Alcantara®, with the CÚPRA naming illuminated on an aluminium plaque, standing out on the door sill. The seats are also upholstered in Alcantara®, in black with copper stitching, with a carbon fibre effect covering the sides. The copper stitching can also be found on the sporty leather steering wheel and gear knob. The pedals are finished in aluminium, while the climate control air vent frames and the central console are finished in glossy black or chrome. The CÚPRA logo is also present on the steering wheel, the floor mats, the key and the multimedia system touchscreen that welcomes the driver when starting the engine.

The standard equipment in the CÚPRA Ateca is oriented towards three basic principles: technology, design and safety. That is why systems such as the keyless entry and start system, wireless charger, GSM signal booster, 360º top view camera, 8' touchscreen navigation system plus, dynamic chassis control -adaptive suspension-, digital cockpit, and park assist all come as standard.

Highlights among the main optional extras include the Performance Pack, which includes 18' Brembo performance brakes in black, the Carbon Fibre Exterior Pack - rear spoiler and exterior mirror caps -, the Carbon Fibre Interior Pack - a moulded carbon fibre dashboard -, as well as leather seats.

With a low centre of gravity and a suspension system that perfectly combines efficiency with progressive, rapid and precise power steering, the new CÚPRA Ateca comes with exceptional dynamic behaviour and fantastic ride quality.

The CÚPRA Ateca can reach a top speed of 245 km/h and go from 0 to 100 km/h in only 5.4 seconds.

Even though SÚVs are growing in popularity, there are not many like the CÚPRA Ateca on the market at this moment in time, and this is why it is going to be the first pillar of the brand that will close the gap even more between sporty SEAT versions and motorsport itself.

SEAT Leon CÚPRA R ST

Yes, the focus of attention will be on CÚPRA, but the SEAT range will also shine in the motor world in Geneva. The new Leon CÚPRA R ST will especially stand out with its 300 PS 2.0 TSI engine, 4Drive total traction system and DSG gearbox.

With its attractive Magnetic Grey paintwork, the Leon CÚPRA R ST model will be distinguished by its logos and badges in copper, the same tone used on the exclusive 19 inch rims. These will house some impressive Brembo brakes at the front and will be covered with Michelin Pilot Sport Cup 2 tyres. The imposing image of the front bumper highlighted by newly designed lateral air intakes will also get the copper colour treatment.

Carbon fibre will be on the front splitter, the rear view mirror casings, the new rear spoiler, on the side skirts and on the rear diffuser. The rear diffuser is framed by exclusive and powerful double exhausts on each side.

When entering the car, aluminium plaques can be seen on the thresholds of the front doors with CÚPRA R ST logo welcoming the driver. The interior lining of the doors is finished in fabric with a carbon fibre look, and when pressing the start button, a welcome message exclusive to the CÚPRA R ST is displayed on the 8-inch colour screen located on the console, where 'CÚPRA R' is engraved. Also inside, the copper details can also be seen on the climate control vents and on the central console, on the SEAT logo on the steering wheel and on the seams of the bucket seats and steering wheel, upholstered in Alcantara®. The instrumentation comes in the form of SEAT's Digital Cockpit.

Production of the SEAT Leon CÚPRA R ST will begin in December 2018, manually finished in the installations of CÚPRA.

SEAT Leon with the new 1.5 TSI EVO engine
Another big player at the SEAT stand will be the Leon, which will be equipped with the latest engine generation, the 1.5 TSI EVO 150 PS. The four-cylinder petrol engine features 350 bar common rail direct injection system, turbocharged and improved Active Cylinder Management (ACT). The 1.5 TSI works with a newly designed Otto Particulate Filter System in order to fulfil the latest Emission Legislations. It offers lower fuel consumption and reduced emissions while maintaining outstanding performance. The Leon 1.5 TSI will be available to order in the summer.

SEAT Ibiza TGI FR
The most eco-friendly SEAT Ibiza, the Ibiza TGI, which is running on CNG, will be presented at the SEAT booth with the sporty FR version for the first time. The car is now available to order in the FR trim in addition to the other trims already available, showing the high state SEAT has in this technology.

SEAT's Digital Cockpit

SEAT's new Digital Cockpit will be one of the main features of the 2018 Geneva International Motor Show. The Digital cockpit will be featured in the CÚPRA Ateca, the SEAT Leon CÚPRA R ST, the Leon 1.5 TSI EVO FR and the Arona. The Digital Cockpit is an instrument cluster that has been designed as an interactive display. It has a modern and versatile design, gives a lot of functionality and is customisable to suit driver preferences. An exclusive sporty display has been developed for CÚPRA models in order to see the RPM and speed clearly for an engaging drive.

CÚPRA one of the new companies of SEAT
SEAT is reorganising its structure in the spirit of creating a holding that embraces the core business but also in house start-up companies such as SEAT Metropolis:Lab, CÚPRA and XMoba, presented recently at the Mobile World Congress in Barcelona. With this arrangement, the company seeks to diversify its business and develop new models that can prove to be profitable while continuing to strengthen its financial position.

SEAT is one of the fastest growing brands in Europe and is currently well placed for the launch of CÚPRA. In addition, CÚPRA will also encompass the entire motorsport and racing division, an area that until now was the responsibility of SEAT Sport and which will be directly integrated into the new brand.

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles.

The SEAT Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain's largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company's global digitalisation process to promote the mobility of the future.

Source - Seat

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