Mitsubishi Motors North America President And CEO Fred Diaz Named 2018 Automotive News All-Star
November 28, 2018 by MitsubishiMitsubishi Motors North America, Inc. (MMNA) today announced the company 's President and CEO, Fred Diaz, was named a 2018 Automotive News All-Star in the 'U.S. Executive, Global Automaker category. Auto industry publication Automotive News announced the selection in its 37th annual edition of Automotive All-Stars. Diaz was named President and CEO of MMNA in April of this year. Prior to his appointment in North America, Diaz worked at Mitsubishi Motors Corporation in Japan as General Manager, overseeing performance optimization of the global marketing and sales division. He is an auto industry veteran, bringing to the Mitsubishi team 29 years of sales, marketing and customer relations experience. 'I 'm honored to accept this award on behalf of everyone at Mitsubishi Motors North America, but I pay the full honor for the recognition forward to our employee team, our dealer partners and our loyal customers, Diaz said, when he learned of the Automotive News All-Star award. 'This truly is recognition of the hard work being done across the company, changing perceptions, rebuilding a proud brand, and designing and engineering exceptional vehicles. We have much work ahead of us still, but I 'm confident of the team 's commitment to excellence. Diaz 's forward-focus for the brand lies heavily in ensuring the health and profitability of MMNA 's dealer network, driving sales growth, increasing awareness and exceeding customers ' expectations with their Mitsubishi. With the recent introductions of the Eclipse Cross and the Outlander PHEV sport-utility vehicles, the company is in its sixth year of consecutive sales growth. Mitsubishi is part of the world 's largest automotive Alliance with Nissan and Renault, which provides stability and synergies in key areas such as manufacturing efficiency and purchasing. Auto industry executives from a variety of disciplines were selected as All-Stars for their accomplishments over the past year. Automotive News reporters and editors have selected the top executives in the industry since the first All-Stars were named in 1981. Choices are based on executives ' achievements from July 1, 2017, to June 30, 2018.
