2020 Hyundai Prophecy Concept

HYUNDAI MOTOR TO UNVEIL NEW CONCEPT EV 'PROPHECY' AT GENEVA INTERNATIONAL MOTOR SHOW

•New concept EV extends Hyundai's design philosophy 'Sensuous Sportiness' to the next level
•'Prophecy' will be unveiled on March 3 and will remain on display until March 15, 2020

SEOÚL, February 13, 2020 – Hyundai Motor Company will unveil its new concept EV, 'Prophecy', expressing the company's latest design language, at the upcoming Geneva International Motor Show, on March 3, 2020. The concept will remain on display until March 15.

In line with Hyundai's 'Sensuous Sportiness' design philosophy, the new concept embodies a beautiful silhouette accentuated by graceful curves flowing over broad rear flanks that provide excellent aerodynamics. The boat-tail line created by the rear quarter panels are complemented by the integrated spoiler and pixel lamp taillights.

''Prophecy' does not follow trends. It accentuates timeless beauty that will stand the test of time,' said SangYup Lee, Head of Hyundai Global Design Center. 'Its iconic design stands to expand Hyundai's design spectrum toward even broader horizons.'

The name 'Prophecy' reflects the concept's purpose, defining the direction of future Hyundai designs, while establishing itself as a design icon for Hyundai's EV lineup.

The Hyundai 'Prophecy' concept EV will be unveiled to the world on March 3 at the Geneva International Motor Show (11:45 CEST, Stand 4252 / Hall4). Hyundai Motor will be showcasing electrification strategy under the concept of 'Real Progress is in the Air', which is inspired by new brand vision(Progress for Humanity) and exhibition contents.

Source - Hyundai

HYUNDAI MOTOR UNVEILS 'PROPHECY' CONCEPT EV

•New concept EV takes Sensuous Sportiness design philosophy to the next level
•Concept EV expands Hyundai's concept of Optimistic Futurism with the aim of forging an emotional connection between humans and automobiles
SEOÚL/HIGH WYCOMBE, March 3, 2020 – Hyundai Motor Company unveiled its new concept EV, 'Prophecy', expressing the company's latest design language.




'Prophecy' follows suit with an iconic silhouette of perfect proportions that have been inspired by an aerodynamic design. Leveraging the extended wheelbase and shorter overhang, Hyundai's designers have achieved the Últimate Automotive Form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality.

'We have brought to life yet another icon that establishes a new standard for the EV segment as well as pushing Hyundai's design vision to even broader horizons,' said SangYup Lee, Head of Hyundai Global Design Center. 'A part of that expansion is what we call Optimistic Futurism, a design concept embodied by 'Prophecy'. With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles.'



Furthermore, the design provides excellent aerodynamics, a characteristic indispensable to EVs. The propeller shapes embedded in the vehicle's wheel not only affirm this trait, they also compel air to be drawn in and flow down the side of the body like water over a stone. The integrated rear spoiler complements this effect by harnessing downforce that aids vehicle stability when travelling at speed.

The transparent acrylic material provides a clear view of the functional components inside. This intentional design feature is integrated in the spoiler, headlamp and in the camera monitoring system (CMS), calling attention to the functional beauty of the components.

The pixel lamp lights, which were first seen on the '45', take a step foward. This progressive lighting technology is integrated into the headlamp, tail lamp and spoiler, calling to mind the abundant energy contained in the vehicle's battery cells. Pixelated lamps will be carried forward as a signature design element in future Hyundai models.

Prophecy's identity as an EV extends to the underbody. A wide air intake that is installed below the bumper takes fresh air to cool the batteries more effectively, delivering an even more eco-friendly EV to customers.

The 'Prophecy' interior realizes the benefits of an EV platform
The interior of 'Prophecy' underlines the advantages of using the stretched cabin of an EV platform. Instead of a conventional automotive interior, a lifestyle space of refinement and comfort provides customers with a warm welcome.

'Prophecy' also utilises autonomous driving technology. Instead of a steering wheel, joysticks provide a completely new yet reassuringly familiar and intuitive driving experience. By offering two joysticks that can pivot left and right, one in the centre console and another on the door trim, drivers are able to control the vehicle from a position of comfort. Furthermore, drivers have access to a wide variety of functions, which can be selected via the joysticks' integrated buttons. Últimately, this human-machine interface enhances passenger safety.

Design changes that have been enabled by the use of joysticks offer more visual freedom to passengers. In Relax mode, passengers have virtually zero visual obstacles. In a comfortably reclined position, all that the passengers see is the horizontal pillar-to-pillar display and the wing-shaped dashboard. In this mode, the dashboard swivels, allowing for a spacious interior and seat position from which passengers are able to enjoy content shown on the display.

With 'Prophecy,' Hyundai has created an interior environment where eco-friendly design and material selection have been combined to demonstrate the company's vision for EVs of the future. External intakes placed at the bottom of the side doors allow air to circulate through Clean Air Technology, providing a steady stream of purified air inside the vehicle. In addition, the treated air is circulated back out into the atmosphere as clean air.

The flow of clean air over the interior's wool-based felt carpet is inspired by the flow of water in nature. The interior's colours and materials compel passengers to take time to decompress, aided by low intensity ambient lighting, while gently soothing modulated colours encourage rest and relaxation.

The name 'Prophecy' reflects the concept's purpose, as it signifies a bright future for both Hyundai's designs as well as innovative mobility solutions for the EV customers of tomorrow.

Source - Hyundai