2024 Ford F-Series

The New 2024 Ford F-150: A Built Ford Tough Truck that is Smart and Powerful to Conquer Life's Challenges

'If they start as better ideas, they stay better ideas,' reads the headline of a 1966 Ford print ad showcasing four inventions, including a dual-action tailgate – a forerunner of the modern-day truck tailgate that now features handles, steps and work surfaces.

That headline also works as a rallying cry for the F-Series truck team, which for more than 75 years has delivered a lineup of tough, smart and capable trucks – the last 46 as the best-selling truck lineup in America.

The latest Ford better idea: the new 2024 Ford F-150® truck. Available starting early 2024, the truck is designed to enhance the ability to tackle challenges with purposeful features and tech. It has Built Ford Tough® capability to handle tough pursuits. And it has a tough new design, including the new available Pro Access Tailgate for even more access and utility.

With increased production of PowerBoost™ Hybrid for 2024, trims from XL through Platinum Plus, and off-road ready models like Tremor, Raptor and Raptor R, there's an F-150 for almost every use case.

All that choice is important because F-150 is a leader in all the following industries: construction, government, utility services, agriculture, landscaping, road and highway maintenance, emergency vehicles and mining.

Power To Get Things Done
• New standard engine: Popular, powerful, efficient 2.7-liter EcoBoost® increases horsepower and torque on base offering

• Power of Choice: Including a 2.7-liter EcoBoost, 3.5-liter EcoBoost, 3.5-liter PowerBoost, 3.5-liter High Output (F-150® Raptor®), 5.0-liter V8, 5.2-liter supercharged V8 (F-150® Raptor R®)

• Horsepower and torque: Remain strong and optimized across the lineup

Built Ford Tough Capability
The foundation for F-150 is a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body, allowing customers best-in-class available payload and max towing capability.

Since its introduction in 2021, the platform underpinning this truck has undergone more than 3.75 million customer equivalent miles of Built Ford Tough durability testing in labs, at proving grounds and in some of the harshest real-world conditions in North America. The truck is tested to the extremes – hot and cold, gravel, off-road and for long distances, at full payload and max towing.

But being tough isn't all about the physical characteristics. This truck is smart. It has offerings allowing it to export electric power to help keep job site tools running; aid both novice and veteran towers to line up and hitch their trailers; provide hands-free highway driving using Ford BlueCruise on end-of-day commutes after a long day of work; and provide a tailgate with optimized access.

Many of these productivity-boosting digital features are made possible because of a class-exclusive 5G LTE modem that enables faster mapping, Wi-Fi and Ford Power-Úp software updates if a customer sets their automatic software updates setting to 'ON.' Customers can also use their SYNC 4 digital system to submit voice feedback on functionality or improvements for their F-150.

This improved connectivity enables a more seamless transfer of in-vehicle data to FordPass® and Ford Pro™ Telematics, a cloud-based platform that uses vehicle data to give fleet managers access to valuable insights to help accelerate productivity and fleet uptime.

'Built Ford Tough is more than a motto; it's our promise to always strive for more and never rest for F-150 owners. We see it as our duty to deliver what our customers want and need and what they never thought possible.' – John Emmert, Ford truck general manager

Q: What is the Towing Capacity?
A: The 2024 Ford F150 has a towing capacity of 13,500 pounds.

Best-in-class maximum available towing capacity


Best-in-class maximum available payload

Pro Power Onboard
Available 7.2kW on PowerBoost®-equipped trucks

The most exportable power on demand of any gas-powered pickup in its class


The F-150 with available Pro Access Tailgate is the only pickup in its class to offer a 100-degree fully opened integrated swing gate. Opening from the driver's side, this solution reduces walking distance to the tailgate handle, facilitates operation when towing, and even features a specially designed integrated handle for easy entry and exit of the swing door opening.

The swinging door has built-in stops thanks to the use of detents, or devices to position and hold parts in place, in the door's internal mechanism, which help avoid banging the door into the trailer jack, offering a seamless user experience even when towing.

Rather than having to stretch uncomfortably into the bed to move items, the Pro Access Tailgate ensures that more items in the bed are within an arm's reach, allowing for 19 inches of additional reach, as compared to a conventional tailgate in the 'down' position, for easy access for item retrieval and storage.

Customers will have even quicker access to bed lighting, storage boxes and cargo, Pro Power Onboard and more, enabling increased productivity on worksites and homelife.

The new Pro Access Tailgate available on the 2024 Ford F-150® pickup has gone through rigorous durability testing.

'Pro Access Tailgate is a game changer for our customers that dramatically improves and reinvents the customer experience, meaning less time crawling in and out of the bed, and a much larger cargo area accessible directly from the back of the truck.' -- Alana Strager, F-150 program manager

Pro Access Tailgate Opening Positions

37 degrees
A good opening angle that avoids the trailer jack while still providing enough room to access the bed

70 degrees
Allows for more bed access in close quarters without swinging the door open all the way

100 degrees
Maximizes door opening at a class-best level for easier loading and unloading

An available rear bumper step, with added width and depth for the Pro Access Tailgate, is also included in some configurations of this new design for secure and solid footing when entering the bed. 

Úsers can open the simple single-door design with one hand or can open (or close) the entire tailgate using the key fob's electronic release. Either way, users are ensured easy access, even if they're juggling a stack of items in one hand. 

Ford engineers also worked to help ensure Pro Access Tailgate works in tandem with many available bed accessories, such as bed dividers and tonneau covers, to provide a fully functional 'trunk' for the vehicle.

Bed Storage Box
With easier access to the bed, customers also get more functionality with a new bed storage box located behind one or both rear wheel wells.

This addition provides a central location with heavy-duty locking mechanism for added security of smaller tools and accessories – such as tie-down straps, bungee cords, chains, jumper cables, basic emergency tools, safety glasses, work gloves or flashlights. 

With easy access from the swing gate, tools and components are within arm's reach – even without opening the tailgate. 

The bed storage box is standard across the F-150 lineup and located on the right-side corner of the pickup bed. Customers who don't select Pro Power Onboard™ will get an additional storage box on the left-side of the pickup bed as standard with 5.5-ft. and 6.5-ft. boxes.

F-150 Tremor
The Ford F-150® Tremor™ is designed and engineered for customers seeking a purpose-built off-roading vehicle that maintains all the truck functionality of F-150. This vehicle is the result of watching how customers use their trucks for life in the cornfields, on dusty two-tracks, in muddy bogs and on rock-strewn trails.

New for 2024 is an optional modular front bumper finished in a combination of Tarnished Dark Anodized and Carbon Black colors for aggressive front-end styling.

Paired with the Tremor-unique coast-to-coast grille, this new optional bumper increases off-road styling. It also facilitates installation of accessories for even more customization options and capability.

A light bar designed for increased visibility area is available to order, and a dealer-installed Ford Performance Winch Kit, with a WARN 12,000-pound winch, developed by Ford engineering, along with a brush guard is also available.

The Vehicle Personalization team is working to offer more accessories in the near future.

The front clip, which includes all body panels from the side mirrors forward, has been given a unique Tremor treatment, specifically designed for the vehicle, to add distinctive style. You'll find specially designed Tremor design elements like:

o Tremor Box Side Decal

o Coast-to-coast grille with Tremor Active Orange Accents

o Únique Tremor Style Running Boards

o Details such as accent stitching, decorative finishes, and floor mats embody the essence of the exterior design.

By listening to customers, Ford off-roading veterans created a truck that would handle their demanding lifestyle and deliver increased traditional off-roading capability compared to other F-150 models – but not quite a desert racer like Raptor.

F-150 Raptor
The 2024 F-150 Raptor boasts new FOX Dual Live Valve shocks to provide a more confident, controlled riding experience. Now, with position-sensitive compression control standard, new continuously variable rebound controls work to further enhance both off-road and on-road driving thanks to Dual Live Valve technology. With the success of FOX Live Valve shock technology launched on F-150 Raptor in the 2019 model year, this is the natural evolution of the technology to add even more capability to Raptor's already impressive suspension system.

This new rebound control functionality allows greater possibilities to adapt damping to match body control to the off-road environment via Ford Performance-developed off-road algorithms.

Like the Live Valve shocks, still available on some F-150 Raptor configurations, these Dual Live Valve shocks feature high-tech Ford Performance-designed off-road algorithms owned and used exclusively by Ford. Electronic suspension controls and Ford algorithms adjust hundreds of times a second, adapting response to the ever-changing terrain.

The Dual Live Valve shocks perfectly complement the five-link rear suspension system launched on Raptor in 2021, representing truly superb off-road capability and delivering excellent lateral stability and traction. The five-link rear suspension features extra-long trailing arms to better maintain axle position on rough terrain, a Panhard rod and 24-inch coil springs – all optimized for outstanding stability while aggressively traversing desert terrain.

Looking at the outside of the vehicle, Ford Performance engineers designed the new modular front bumper to be an accessory-capable solution. For this addition, available on Raptor series vehicles with 37-inch tires, Ford engineers have modified the bumper end caps to expose more front tire compared to the traditional bumper offering – adding to the aggressive styling of Raptor and allowing for more capability in rough terrain compared to the non-modular Raptor bumper. A light bar attachment is available for Raptor vehicles equipped with the modular front bumper to illuminate terrain in dark conditions.

Standard forged tow hooks at the front, much wider than the non-modular bumper offering, offer strong attachment points if drivers need to rescue non-Raptor vehicles while off-roading. A wide blackout grille treatment with new headlamps adds even more aggressive styling to Raptor.

Off-road technologies that enable Raptor to conquer difficult terrain include:
•Terrain Management System with seven selectable drive modes
•Standard Trail Control acts like cruise control for low-speed driving
•Available One-Pedal Drive

Raptor R also features a unique Power Dome on the hood to add aggressive styling to the vehicle, giving the truck an unmistakable appearance to match its incredible off-road performance.

Raptor comes with new colors and materials to add a rugged look and style to the vehicle. Shelter Green, a new exterior color for 2024 and unique to Raptor, blends perfectly into forested backgrounds while standing out in desert environments for a vehicle whose looks match its performance.

New symmetrical hood graphics are available, with one new graphic available for both V6 and V8 models, along with 'Raptor' graphics above wheel lip molding with a body side graphic below each. A blackout tape micro-texture paired with Code Orange coloring creates an unforgettable paint scheme.

For Raptor R, 'Raptor' graphics above the wheel lip molding are featured, along with a box side graphic on each side of the vehicle. Raptor R also features a specially designed hood graphic with two front fender emblems. The blackout tape micro-texture paired with Code Orange coloring and Carbonized Gray for Raptor R works to create a vivid, bright color scheme that's unmistakably Raptor.

New Built Ford Tough Design
The classic grille and front-end design featured in premium Ford F-150® models such as Lariat® and Platinum have been specially re-designed for a sophisticated, modern appearance while still being instantly recognizable as a Ford F-Series® truck.

The front clip features standard LED lighting that gives the vehicle a refined yet muscular look and improves visibility and driving experience while lowering maintenance costs. F-150 series vehicles from Lariat to Platinum feature C-Clamp DRL signature lighting. On lower series vehicles, you'll find an amber horizontal turn indicator and signature lighting.

The classic grille for F-150 has also been redesigned with premium materials and colors to perfectly complement the color and shape of the vehicle.

On trim options like STX, customers will experience the all-new coast-to-coast grille which blends more aggressive styling with classic Ford design language while maintaining the Built Ford Tough capability that is central to the F-150 nameplate. This coast-to-coast grille gives customers the option to add modernized, sporty styling to their F-150 vehicle with excellent durability thanks to Built Ford Tough construction.

STX customers will also notice Lime Green accents throughout their vehicle to truly make it pop.

F-150 now has more distinct appearance packages designed to help meet every customer's need and use case. The Black Appearance Package, one of the most popular choices, is now offered on models from STX through Lariat. The Platinum series will feature a blacked-out interior and exterior accents from factory.

New wheel options perfectly complement F-150 appearance packages – customers can choose wheel options ranging from blacked out to chrome depending on trim choice. Multiple wheel designs and sizes, depending on vehicle series, work to help ensure that there's an F-150 vehicle for every personality.

The Platinum Plus series, new for 2024 and replacing Limited as the most premium vehicle option, provides even further luxury for F-150 customers. Platinum Plus includes an exclusive Smoked Truffle Interior Theme with Bronzed Copper accents.

Base Platinum has Platinum Blue accents along with genuine brushed aluminum.

A dual grain strategy is used on XL and STX grilles to accent the geometry, giving it a more refined and technical appearance while also providing Built Ford Tough durability.

On XLT and Lariat, the new modernized Medium Dark Smoked Truffle color seats paired with a black interior give the vehicle a warm appearance, combining earth and mushroom tones for a natural feel that's the perfect companion to the black interior color scheme. Platinum Plus will also be available with a new Smoked Truffle interior featuring Dark Smoked Truffle accents.

The new King Ranch® interior includes updates such as a bi-metallic color scheme on the interior and exterior, now with Sinister Bronze paired with chrome, and perfectly communicates the tough, yet refined design language of King Ranch. To add even more customer-focused detail, door and trim details now feature a micro-texture reminiscent of a bullwhip — a small detail that is perfectly fitting for King Ranch.

The exterior and interior design of King Ranch, which previously included a single metal finish, will be complete with a two-color metal finish strategy to give a premium appearance to the vehicle. An all-new Bronzed Copper finish will accent the tarnished brass metal finish in the interior of King Ranch.

Every material in the Ford F-150 is held to the highest standards of quality. The fabric on seats, for example, is specifically designed to meet the high-intensity use cases of F-150. Likewise, the new grain selection for F-150 was specifically chosen for its durability and scratch resistance. The grain patterns used in front-end materials are designed to be robust to minimize damage from rock chips, with the F-150 front end featuring one of Ford's best performing grains for scratch and marring resistance.

Easier to Order
Customers will be able to more easily build or find the F-150 they are looking for thanks to a simplified ordering experience.

Ford has reduced ordering complexity by 90% compared to the 2023 model.

This simplification means some popular features – like the extended range fuel tank and Class IV trailer hitch – are now standard.

Popular freestanding options like moonroof, Max Recline Seats, axle upgrades, and tow mirrors can still be ordered outside the package offering.

Source - Ford