Stunning Style and Elevated Efficiency: The 2024 Toyota Prius
![2024 Toyota Prius](images/Toyota/2024-toyota-prius-800.jpg)
•Sporty Design with Sleek Silhouette, Large Wheels and Modern Interior
•Most Fuel-Efficient Prius Ever with up to 57 MPG Combined Manufacturer Rating
•Powerful Hybrid System with Úp To 196-hp and 152 lb.-ft. of Torque
•Available Electronic On-Demand All-Wheel Drive for Extra Traction When Needed
•Toyota Audio Multimedia Standard with Available 12.3-inch Touchscreen
•Toyota Safety Sense 3.0 Standard The 2024 Toyota Prius is the hybrid that is engineered to surprise. Designed to capture drivers' hearts at first glance, the latest generation of Prius brings sporty style and a fun, dynamic driving experience, all while keeping its legendary fuel efficiency and low emissions. With a sleek silhouette and wide rear, with available 19-inch wheels, the 2024 Prius brings coupe-inspired looks to the legendary hybrid. Even the interior is made to inspire, featuring a clean, modern design, high tech driver and multimedia displays, and ambient lighting. Altogether, it's a progressive, sporty Prius, that excites the senses.Únder the hood, the 2024 Prius is powered by the fifth generation Toyota Hybrid System and a 2.0L engine, delivering up to 196 net hp on Electronic On-Demand All-Wheel Drive (e-AWD) equipped models and 194 net hp on Front-Wheel Drive (FWD) equipped models. With ample power the Prius still brings outstanding fuel efficiency, it has an impressive manufacturer-estimated 57 MPG combined rating – the best ever for a Prius and the most fuel-efficient hybrid in production for model year 2024. The available e-AWD system adds extra grip when needed while still having an impressive manufacturer-estimated 54 MPG combined rating.The Prius also continues to play its part in Toyota's diverse approach to reducing carbon emissions, as an iconic player in Toyota's effort to move toward its 'Beyond Zero' vision. With 16 electrified vehicles for customers to choose from, it's part of a lineup that wears the new 'Beyond Zero' badge, symbolizing Toyota's global effort to get closer to a carbon neutral future.The 2024 Prius will be available in a choice of six colors, including Wind Chill Pearl, Cutting Edge, Guardian Gray, Midnight Black Metallic, Supersonic Red or Reservoir Blue. The Manufacturer's Suggested Retail Price, excluding Dealer Processing and Handling, will start at $27,650 for the LE grade. 2024 Toyota Prius models are expected to start arriving at Toyota Dealerships in November 2023.
Sporty Yet Comfortable
![2024 Toyota Prius](images/Toyota/2024-toyota-prius-i1-1024.jpg)
![2024 Toyota Prius](images/Toyota/2024-toyota-prius-e1-1024.jpg)
Únder the hood of the 2024 Prius is the fifth generation Toyota Hybrid System, which pairs the M20A-FXS inline four-cylinder 2.0L gas engine with two motor-generators through a planetary-type continuously variable transmission. (posted on conceptcarz.com) A compact high-output/low-loss drive motor for the transaxle/motor uses a six magnet and electromagnetic steel plate configuration to support drive functions.
•NORMAL: Allows the hybrid system to achieve an ideal combination of fuel economy and vehicle acceleration. The accelerator opening amount changes linearly in response to accelerator pedal operation.
•ECO: Improves hybrid system efficiency by limiting power in response to light to moderate accelerator pedal input.
•SPORT: Enhances dynamic performance and acceleration.AWD at the Ready
![2024 Toyota Prius](images/Toyota/2024-toyota-prius-4-800.jpg)
The 2024 Prius also has an available e-AWD system that gives it the capability to deliver added traction when needed – while retaining Prius' exemplary fuel economy. The e-AWD system uses a motor to drive the rear wheels, enabling stable driving performance when starting off, when driving on slippery road surfaces, and to assist while cornering.As on other Toyota Hybrids with e-AWD, like Highlander, RAV4 and Corolla, it employs a separate rear-mounted electric motor to power the rear wheels when needed. AWD-equipped Prius models have a 196 combined system horsepower and a manufacturer-estimated 0-60 time of 7.0 seconds.A high-output IPM (Interior Permanent Magnet) motor drives the rear wheels, allowing for a compact design that can reduce wheel spin in low traction situations and improve stability when turning. The system works seamlessly and transparently, preemptively distributing driving force to the rear wheels to help suppress front wheel slip during off-the-line starts. It also engages the rear motor in response to slippage at the front wheels and enhances cornering agility by helping to reduce understeer.The e-AWD system performs precise electronic control of the front-rear torque distribution in accordance with the driving conditions. This motor-driven e-AWD system is capable of efficiently using the battery power for driving the front and rear wheels. Data from the wheel speed sensors and G-force sensors is processed by the vehicle computer system and sent to the rear motor as electrical signals to control the rear wheel torque. The system provides the optimal front-rear torque distribution based on the vehicle speed and accelerator operation amount and performs control according to the conditions to allow stable driving.Making the Grade
![2024 Toyota Prius](images/Toyota/2024-toyota-prius-5-800.jpg)
The 2024 Prius will be offered in three grades: LE, XLE and Limited. Standard colors include Cutting Edge and Guardian Gray, Midnight Black Metallic and Reservoir Blue. Available premium paint colors include Supersonic Red and Wind Chill Pearl. All Prius hybrid grades come in a choice of FWD or AWD.The LE grade has standard dark grey 17-inch alloy wheels with wheel covers, an 8-inch Toyota Audio Multimedia touchscreen and 6-way adjustable fabric-trimmed front seats in black or grey, with fabric-trimmed seats in the rear. Additional standard features include six ÚSB-C ports, Electronic Parking Brake (EPB), SofTex®-trimmed steering wheel and Blind Spot Monitor with Rear Cross-Traffic Alert. Optional features include Front and Rear Parking Assist with Automatic Braking (PA w/AB).The XLE grade comes with everything on the LE grade and adds standard 19-inch alloy wheels and 8-way adjustable heated power driver's SofTex®-trimmed seat in standard in black or grey. It also comes with standard rain-sensing wipers, smart key, wireless charger, and front and rear parking assist with automatic braking (PA w/AB). Available options include a 12.3-inch high-resolution touchscreen display, fixed glass roof and Digital Key**.The Limited includes all standard LE and XLE features and adds a standard 12.3-inch JBL® Premium Audio touchscreen display, fixed glass roof, SofTex®-trimmed heated and ventilated front seats, heated steering wheel, power rear liftback and Digital Key** (which comes as part of the one-year trial to Toyota Remote Connect). Available options are Panoramic View Monitor, Digital Rearview Mirror, heated rear seats and Advanced Park, which executes necessary steering and braking controls and helps drivers navigate the vehicle into a selected parking space. It's capable of parallel parking and backing up into a perpendicular space by using a combination of cameras and sensors to recognize the vehicle's surroundings.Convenient and Connected
The 2024 Toyota Prius is equipped with the tools to make life more convenient and packed with technology.
The 2024 Toyota Prius will come standard with Toyota Safety Sense generation 3.0 (TSS 3.0) standard. This suite of safety and driver assistance technologies includes:
•Pre-Collision System with Pedestrian Detection
•Lane Departure Alert with Steering Assist
•Full-Speed Range Dynamic Radar Cruise Control
•Lane Tracing Assist
•Road Sign Assist
•Automatic High Beams
•Proactive Driving AssistBlind Spot Monitor with Rear Cross-Traffic Alert is standard on all grades. Convenience features are aplenty for Prius too, like Safe Exit Assist, that detects if a vehicle or bicyclist is approaching from the rear and alert an occupant when they exit the vehicle or when the vehicle is stopped, helping to avoid or mitigate collisions if a door were opened. Front and Rear Parking Assist with Automatic Braking is standard on XLE and Limited grades, and available on the LE. A Panoramic View Monitor is available on the Limited grade and provides a live 360-degree view around the vehicle.Warranty & Toyota Care
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. All Hybrid Electric Vehicle components are covered under the Hybrid System Warranty for 8 years/100,000 miles. Additionally, the hybrid battery warranty is 10 years/150,000 miles, whichever comes first. The Prius also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.Source - Toyota
Similarly Sized Vehicles
from 2024
Toyota Monthly Sales Volume
June 2024
164,777
March 2024
184,123
September 2023
177,654
June 2023
168,680
March 2023
150,099
Recent Vehicle Additions
Performance and Specification Comparison
Related Automotive News
Toyota Prius wins Japan Car of the Year award
(Tokyo, Japan) Toyotas all-new Prius captured the coveted Japan Car of the Year award today at the organizations vote counting and prize-giving ceremony in Tokyo. Entering the awards ceremony as the favorite to win, the Prius polled a massive...
![Toyota Prius Receives Top Honors as the 2024 MotorTrend Car of the Year](images/articleimages/toyota-prius-2024-motortrend-car-year-400.jpg)
Toyota Prius Receives Top Honors as the 2024 MotorTrend Car of the Year
Today, MotorTrend named the 2024 Toyota Prius as the 2024 Car of the Year during the Los Angeles International Auto Show. This marks the second time that the Prius has won the award – the first being in 2004. The Toyota Camry also received top honors...
![2024 Toyota Sequoia Adds Nightshade and Platinum TRD Package](images/articleimages/toyota-sequoia-nightshade-edition-2024-400.jpg)
2024 Toyota Sequoia Adds Nightshade and Platinum TRD Package
Nightshade Package will be available on Limited grade
The TRD Off-Road Package is now available on Platinum grade 4X4s
Standard Hybrid i-FORCE MAX Powertrain Offers Power, Efficiency
i-FORCE MAX Impressive 437 hp, 583 lb.-ft. of Torque
Ma...
![Prime Time for More EV Miles with the All-New 2023 Prius Prime](images/articleimages/2023-toyota-prius-prime_info-1-400.jpg)
Prime Time for More EV Miles with the All-New 2023 Prius Prime
Up to 44-Miles of Manufacturer-Estimated All Electric Range, 76 More than Prior Generation
Fuel Sipping Manufacturer-Estimated 52 Combined MPG in Hybrid Mode
Hybrid System with Nearly 100-HP Gain for Improved 0-60 Time
New Traffic Jam Assist Tec...
![A Stunner is Born: All-New 2023 Toyota Prius Expected This January](images/articleimages/2023_toyota_prius-info_1-400.jpg)
A Stunner is Born: All-New 2023 Toyota Prius Expected This January
Sporty New Design with Sleek Silhouette, Larger Wheels and Modern Interior
Most Fuel-Efficient Prius Ever with up to 57 MPG Combined Manufacturer Rating
More Powerful Hybrid System Delivers 60 More Horsepower with up to 196hp
Upgraded Electronic...
![The New Shape of Innovation: Toyota Crown Arrives in Early 2023](images/articleimages/toyota-crown_2023_sedan-1-400.jpg)
The New Shape of Innovation: Toyota Crown Arrives in Early 2023
Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height
Three Grades, XLE, Limited and Platinum, All with Standard AWD
Hybrid Powertrain Standard with Choice of First-Ever Hybrid MAX or Toyota Hybrid System
Hybrid MAX combine...
![Toyota Introduces Second-Generation Mirai Fuel Cell Electric Vehicle as Design and Technology Flagship Sedan](images/articleimages/2021_toyota_mirai-sedan_01-400.jpg)
Toyota Introduces Second-Generation Mirai Fuel Cell Electric Vehicle as Design and Technology Flagship Sedan
Striking, Elegant New Coupe Design on Premium RWD Platform
Upgraded FCEV Powertrain with Enhanced Performance
30-Percent Increase in Range up to 402 Miles on XLE Grade
More Luxury, Safety and Tech Features
Up to %2415,000 of Hydrogen Fuel Included...