CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today announced the grand opening of the newest addition to its North American dealer network – Platinum Mitsubishi in Mechanicsburg, Pennsylvania.

'We are excited to join the Mitsubishi Motors family and introduce the lineup of stylish, dynamic and affordable vehicles to Harrisburg-area residents,' said, Michael Dorazio, dealer principal, Platinum Mitsubishi. 'We look forward to welcoming new customers to the Mitsubishi brand and serving them with the highest levels of professionalism and courtesy – the Platinum way.'

In June, MMNA announced it would relocate its U.S. headquarters from Cypress, California to Franklin, Tennessee by the end of 2019. The relocation is part of an ongoing effort to reinvent every aspect of the Mitsubishi Motors brand and business in the U.S., from corporate leadership to dealer partners to every touchpoint in a customer's relationship with their vehicle. The company chose Franklin as its new home to take advantage of the area's vibrant technology and automotive skillset.

Over the past 18 months, MMNA added 34 new dealer partners while also expanding its national field operations network from two regions to four, adding new offices in Florida and California to reinforce sales support for dealers. The Florida and California teams joined established operations based in New Jersey and Texas.

'We're continuing to expand our footprint and introduce our brand to new customers across the country, and the addition of Platinum Mitsubishi is a critical step in that process,' said Jack Vossenberg, director, eastern region, MMNA. 'As we add new partners in markets where our brand was previously unrepresented, we continue to work diligently toward improving the shopping and ownership experience for customers across our entire North American dealer network.'

Platinum Mitsubishi is located at 6039 Carlisle Pike, Mechanicsburg, PA 17050, and can be reached by telephone at 717-462-6338, or online at http://www.mitsubishipa.com/.

*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.

Photo credit: Mitsubishi
posted on conceptcarz.com