2024 Genesis Neolun Concept

Neolun: Futuristic Innovation Meets Warmth of Korean Hospitality

The name 'Neolun' is derived from the Greek 'neo,' or new, and the Latin 'luna,' which means moon. Together, it encapsulates Genesis' technological innovation that exceeds conventional standards and sets forth the brand's vision for the future.

'The Neolun Concept was inspired by Korea's iconic moon-shaped porcelain jars,' said Genesis Chief Creative Officer Luc Donckerwolke. 'It's the epitome of timeless design and sophisticated craftsmanship.'

The Neolun Concept's exterior revolves around the principle of 'reductive design' — characterized by clean, refined lines that deliberately eliminate any unnecessary details.

2024 Genesis Neolun ConceptThe most prominent exterior feature are the distinctive coach doors, without any B-pillars connecting the vehicle's body and roof. Compared to conventional vehicle structures, this layout provides a much more open interior space and maximizes convenient passenger access. Development of the B-pillarless coach doors has reached a level where its application to production vehicles is now feasible.

The electric side steps are automatically deployed when the doors open, making it easier for passengers to step in and out of the vehicle. When the doors close, the side steps integrate back into the vehicle to maintain a seamless exterior design.

The body-integrated lamps seamlessly blend with the vehicle's front and rear design, conveying strength and grandeur. In line with reductive design, the center high-mounted stop lamp is incorporated within an intricately detailed perforated pattern. The pop-up type roof rack accentuates the SÚV identity of the Neolun Concept while harmonizing with the vehicle's sleek body line.

The Neolun Concept stands out with a captivating two-tone scheme called 'Midnight Black' and 'Majestic Blue,' which takes after Korea's serene night sky and enhances the vehicle's elegant design.

Interior-wise, the Neolun Concept's cabin represents a modern reinterpretation of Korea's distinct hospitality culture. From the moment passengers step through the B-pillarless coach doors, they are greeted by a spacious cabin that accentuates comfort and relaxation.

Inspired by Korea's traditional 'ondol,' the radiant heating system allows for efficient heating throughout the vehicle, with heating films applied to the dashboard, door trims, floor, seatbacks and console sides. Ondol is a Korean heating method that utilizes direct heat transfer underneath the floor to provide warmth, often found in traditional and modern homes throughout the country.

The swiveling function of the front-row seats maximizes space and practicality for passengers, as the large adjustable display screen and the flexible display that unfolds from the rear-seat headliner offer a sensory-stimulating experience.

2024 Genesis Neolun Concept
The cashmere in the shade of 'Royal Indigo' blends seamlessly with the vintage-inspired 'Purple Silk' leather, which has been naturally dyed with organic pigments, setting a deeply relaxing mood. Completing the luxurious finish is the dark-colored real wood floor.


The Neolun Concept's sound system features an advanced 'sound architecture' that optimally places tweeters, midrange speakers, woofers and subwoofers for an immersive audio experience. Each speaker is strategically positioned to create a concert hall-like feel, ensuring that passengers enjoy unparalleled sound quality. As the speakers are activated, the crystal sphere at the front, designed to create an emotional connection between the driver and the car, rotates into a tweeter.

Source - Genesis

Recent Vehicle Additions

Related Automotive News

Genesis unveils Neolun and GV60 Magma concepts, showcasing further evolution of the brand

Genesis unveils Neolun and GV60 Magma concepts, showcasing further evolution of the brand

Neolun Concept and GV60 Magma Concept debut at Genesis House New York Neolun Concept showcases blend of innovation and luxury, featuring B-pillarless coach doors, seamless design and radiant heating system inspired by Koreas traditional...

The Peninsula Classics Best of the Best Award Announces Finalists and Judges

FAMED JUDGES AND FINALISTS ANNOUNCED FOR THE SECOND ANNUAL THE PENINSULA CLASSICS BEST OF THE BEST AWARD In its second year, the worlds most prestigious international motoring accolade brings together eight of the top concours Best of Show...

GENESIS NAMES EX-BUGATTI DESIGNER ALEXANDER SELIPANOV TO ROLE OF CHIEF DESIGNER AT THE GLOBAL GENESIS ADVANCED STUDIO

In line with its strong focus on design, Genesis hires ex-Bugatti designer Alexander Selipanov Serving as Chief Designer at the Global Genesis Advanced Studio, he will be reporting directly to Luc Donckerwolke, Head of Genesis Design December 8...
HYUNDAI MOTOR RECRUITS WORLD-RENOWNED LUXURY CAR DESIGNER SANGYUP LEE

HYUNDAI MOTOR RECRUITS WORLD-RENOWNED LUXURY CAR DESIGNER SANGYUP LEE

World famous luxury car and sports car designer SangYup Lee will play a leading role in design strategy, direction and innovation The most successful Korean designer in the global automotive industry will help the GENESIS brand establish its own de...

HYUNDAI MOTOR LAUNCHES NEW GLOBAL LUXURY BRAND, ‘GENESIS'

New Genesis brand will compete with the worlds leading luxury car brands Six-model line-up begins roll-out from December catering for new luxury customers, delivering personalized and human-centered experiences Refined performance, athletic e...
Automotive Artistry in New York City: RM Sotheby's Returns to Manhattan for Cutting-Edge Collector Car Auction

Automotive Artistry in New York City: RM Sotheby's Returns to Manhattan for Cutting-Edge Collector Car Auction

RM Sothebys returns to New York City, November 18 for the second iteration of its Art Automobiles auction Held at Sothebys global headquarters in Manhattan, exclusive evening sale to present handpicked selection of approximately 30 blue-chip...

Vehicle information, history, and specifications from concept to production.