|URRY POWERS AWAY FROM FIELD FOR FIRST PORSCHE GT3 CUP CHALLENGE USA VICTORY OF SEASON IN ROUND #9|
|BOWMANVILLE, Ontario (July 12, 2014) - Canadian teenager Jesse Lazare parried intense pressure from championship leader Colin Thompson over the closing laps to earn his first career Porsche GT3 Cup Challenge USA by Yokohama victory Saturday at Canadian Tire Motorsport Park.
Lazare, 17, from Montreal, outran Thompson to the line by .173 of a second in the No. 31 Door Doctor/Moorespeed Porsche 911 GT3 Cup car to win Round 10 of the season. He became the second-youngest overall winner in...[Read more...]|
|OFF-THE-ROAD (OTR) TIRE MARKET INDUSTRY REPORT WITH YOKOHAMA TIRE CORPORATION'S TIM EASTER|
| ||FULLERTON, CA. – (March 24, 2014) – To no one's surprise in the industry, the off-the-road (OTR)tire market continues to fluctuate regarding supply issues. Two years ago, tire manufacturers could barely keep up with demand, and last year the supply was much stronger than the demand.
Tim Easter, director of OTR sales for Yokohama Tire Corporation (YTC), discusses what causes the OTR tire market to change so frequently and what the outlook is for 2014 and beyond.
Question: What are t...[Read more...]|
|Yokohama Tire Corporation-Sponsored Driver Michael Essa Looks To Clinch The Formula Drift Championship|
|FULLERTON, CA (Oct. 10, 2013) – Yokohama Tire Corporation (YTC)-sponsored drifting competitor Michael Essa is going for the 2013 Formula Drift championship. Essa, who runs on Yokohama's newest ultra high-performance ADVAN Neova® AD08 R tires, is in first place heading into the 'Round 7 Title Fight' season finale, October 11-12 at Irwindale Speedway in Southern California.
'We're leading the series by15 points and have a really good chance to win the Formula D championship,' said Essa, ...[Read more...]|
|Baja 500 Preview With Yokohama Tire Corporation'S Off-Road Racing Teammates Heidi Steele And Jessica Mcmillin|
|FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins' Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy...[Read more...]|
|YOKOHAMA TIRE WINS HDRA SEASON OPENER|
|Cameron Steele victorious on Geolandar A/T-S® R tires
Yokohama Tire Corporation and the Desert Assassins' quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele's win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.
The race (four 62-mile laps) was the season opener for HDRA (High Desert Racing Association), which recently bought SCORE (Southern California Off Roa...[Read more...]|