Buick's 1963 Riviera was created in response to the popular four-passenger Ford Thunderbird. The Riviera had originally been conceived as a Cadillac personal luxury coupe with a LaSalle nameplate. It was created under the design leadership of GM Styling chief Bill Mitchell and Ned Nickles, head of GM Styling's Special Production Studio. GM later allowed Divisions other than Cadillac to build Mitchell's proposed personal coupe, and Buick landed the rights to build the new car. The new Buick Riviera was announced as, 'America's Bid for a Great New International Classic Car.'
Sport Coupe
Chassis #: 7J1006508
View info and history
Auction entries : 1The exterior styling of the Riviera included frameless side glass, a lower profile, and a crisply sculptured roofline. It used a specially adapted version of the bigger Buick's 'X' frame design, with a 117-inch wheelbase, and powered by the same 325 horsepower, 401 cubic-inch Buick V8 engine found in the larger cars. Nickles' body styling would remain with the Riviera through the 1965 model year.Buick general manager Edward D. Rollert limited first-year Rivera production to exactly 40,000 units. The 2-door, four-passenger sports coupe had a base price of approximately $4,300. Standard features included a Glare-proof inside mirror, Riviera wheel covers, electric clock, two-speed wipers with washers, safety buzzer, smoking set, bucket seats, courtesy lamps, foam-padded seat cushions, center console, and frameless side windows. They also had a heater and defroster, and a padded instrument panel. Turbine drive was standard equipment.
by Daniel Vaughan | Oct 2019
Sport Coupe
Chassis #: 7J1006508
View info and history
Auction entries : 1
by Daniel Vaughan | Oct 2019
Related Reading : Buick Riviera First Generation History
A classic doesnt just happen. It is created. And the 1963 Buick Riviera was the well-thought-out masterpiece of some of the best designers and engineers of its time. It was a sumptuous car whose name appropriately conjured up vivid images of European sun resort of the very rich. With production deliberately limited to only 40,000 models per year, the Buick Riviera possessed an aura of sophistication....
Continue Reading >>
Continue Reading >>
Related Reading : Buick Riviera History
The Buick Riviera is a nameplate that was used for many decades by the Buick Company, lasting from 1963 through 1999, with total production reaching 1,127,261. The Buick Company has been in business since 1902 actually, David Dunbar Buick had a company that affixed porcelain to cast iron. In 1899 the plumbing business was sold and the Buick Auto-Vim and Power Company was formed. The purpose of this....
Continue Reading >>
Continue Reading >>
Similarly Sized Vehicles
from 1963
Similarly Priced Vehicles
- Oldsmobile Ninety-Eight ($3,980-$4,455)
Average Auction Sale: $22,502
Buick Monthly Sales Volume
March 2023
38,138
1963 Buick Riviera Vehicle Profiles
Recent Vehicle Additions
Performance and Specification Comparison
Price Comparison
$2,300 - $2,740
$2,860 - $3,010
$2,867 - $9,973
$3,850 - $4,230
Riviera First Generation Specification Comparison by Year
Year
Production
Wheelbase
Engine
Prices
40,000
117.00 in.
8 cyl., 401.00 CID., 325.00hp
8 cyl., 425.00 CID., 340.00hp
8 cyl., 425.00 CID., 340.00hp
$4,330 - $4,330
37,958
117.00 in.
8 cyl., 425.00 CID., 340.00hp
8 cyl., 425.00 CID., 360.00hp
8 cyl., 425.00 CID., 360.00hp
$4,380 - $4,380
34,586
119.00 in.
8 cyl., 401.00 CID., 325.00hp
8 cyl., 425.00 CID., 340.00hp
8 cyl., 425.00 CID., 340.00hp
$4,316 - $4,316
Related Automotive News
BUICK TURNS 110: MOST SIGNIFICANT BUICK OF EACH DECADE
DETROIT – Remaining in business for 11 decades requires constant innovation, so choosing one model to represent a decade of significance can be a catalyst for debate. Among the hundreds of models designed and engineered for Buick, the 11 below...
ORDER BOOKS OPEN FOR THE AUDI SQ7 TDI – THE UK'S FASTEST, MOST POWERFUL DIESEL SUV
Technological trendsetter can now be configured on audi.co.uk and ordered in UK Audi Centres nationwide
New 435PS and 900Nm Q7 flagship priced from £70,970 OTR, available to order now with first deliveries starting in August
Standard specification...
Two new special models: E-Class Coupé and Cabriolet for connoisseurs and aficionados
Stuttgart – The Coupé and Cabriolet versions of the Mercedes-Benz E-Class are starting off into autumn with two special-edition models. The Sport Edition impresses with sporty details both inside and out. The V8 Edition comes with exclusive appointments...
Rare and Highly Sought After AMC Javelin at Russo and Steele Newport Beach!
Scottsdale, Arizona (April 2nd, 2015) – For Enthusiasts – By Enthusiasts.™ Much more than a tagline, its our lifestyle and its one that infuses all aspects of our auction events. Fresh off a thrilling, action packed and highly memorable Scottsdale...
BUICK TURNS 110: MOST SIGNIFICANT BUICK OF EACH DECADE
DETROIT – Remaining in business for 11 decades requires constant innovation, so choosing one model to represent a decade of significance can be a catalyst for debate. Among the hundreds of models designed and engineered for Buick, the 11 below...
Magnificent Series of Coachbuilt Classics To Grace RM's Amelia Island Concours D'Elegance Sale
RM Auctions returns as the official auction house of the Amelia Island Concours dElegance, March 9, 2013
Single-day sale features breathtaking roster of more than 80 investment-quality collector cars
Notable highlights include an outstanding s...