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The Next Era of Buick is 'Exceptional by design'

It started with a fresh take on Buicks recognizable tri-shield badge. Then, a new design language inspired by the Wildcat EV1 concept that will eventually flow through the entire product portfolio. And today, Buick introduces a new tagline, brand ....

Buick Ends 2023 as the Fastest Growing Mainstream Brand in the US, Offers Glimpse at Next-Gen Enclave SUV

Following a stellar 2023, today Buick is continuing its momentum into 2024 with a sneak peek at the next-generation Enclave SUV. Headlined by Buicks signature sophisticated design language — all inspired by the Wildcat EV1 concept — the Enclave is ....

Buick Tops Mass Market Brands in the J.D. Power 2023 U.S. Sales Satisfaction Index Study

For the second consecutive year, Buick celebrates its top ranking in the J.D. Power 2023 U.S. Sales Satisfaction Index (SSI) Study among mass market brands. Buick topped the sales satisfaction rankings with a score of 824 out of a possible 1,000 points. ....

Andy Leach wins 2023 SEMA Battle of the Builders title with X-60 Buick Invicta

Andy Leach won the 10th anniversary SEMA Battle of the Builders Presented by Mothers Polish competition with his 1960 Buick Invicta Custom X-60 at the 2023 SEMA Show. It took Leach nine years to build the Invicta out of his Cal Automotive Creations ....

2024 Buick Envision First Look: Super Cruise Hands-Free Assistance Coming to Buick

Buick today provided a glimpse of the upcoming new 2024 Envision, which introduces a refreshed design inside and out, and will bring Super Cruise to the brand. For the first time, Buick drivers will have the option to experience Super Cruise1, the ....

Buick Works with Female Athletes to Pose a Simple Challenge: Watch Me

After dedicating last year to raising awareness around inequity in womens sports coverage, Buick is now extending its See Her Greatness campaign with new initiatives designed to increase the visibility of womens sports, drive equity and inclusion, ....

Buick Announces New 'Dream with Us' Campaign with Hello Sunshine

Buick today announced an expanded collaboration with Hello Sunshine, the media company Oscar-winning actress and producer Reese Witherspoon founded with the mission of putting women at the center of every story it creates, celebrates and discovers. To ....

Buick Commits to All-Electric Portfolio by End of Decade

Buick is set to embark on a brand transformation that will fully electrify its lineup in North America, led by a new badge and brand identity. In support of General Motors vision of a zero-emissions, all-electric future, Buick will bring its first ....

Buick Shines a Spotlight on Female Athletes to Help Increase Visibility

Over 40 of athletes are women but they get less than 10 of media coverage. Buick is committed to changing this reality through the launch of See Her Greatness, a campaign designed to drive awareness and magnify the achievements of female athletes. ....

Dustin Hoffman's Rain Man Buick Brings Road Drama to Bonhams

The car had a very strong visual presence in the film and was featured throughout. It became a character. Dustin, Tom Cruise, and the 49 Buick. In essence, the car had third billing. Barry Levinson, Director, Rain Man. The third character ....

First Look: Buick's Modern, More Expressive 2022 Buick Enclave

Buick today shared a sneak peek of the upcoming 2022 Enclave, which includes a more modern, expressive design. The 2022 Buick Enclave will go on sale later this year. The Buick Enclave is a seven-passenger premium SUV which serves as the brands ....

Buick And Hello Sunshine Partner To Tell Stories

Buick and Hello Sunshine announced today a first-of-its-kind brand partnership that integrates Reese Witherspoons popular book club, Reeses Book Club, into Buicks infotainment experience, allowing drivers to select from a specially curated collection ....

Century  X - Bill Mitchell's 'Special Order' Factory Custom Buick Joins The Amelia's Cars Of Harley Earl Class

Buicks unique and obscure Century X styling department custom will make its international concours debut in the Silver Anniversary Amelia Concours dElegances Cars of Harley Earl class on March 8, 2020. Bill Mitchell was Harley Earls hand-picked ....

Driving Impressions : 2019 Buick Encore Essence AWD

This is Buick as I remember it (for more than a century!) it rides a bit more quietly than the rest its a bit more luxurious and its easy to use. Its smaller than one might expect but these days small or compact crossover SUVs are all ....

Buick Adds Yelp For On-The-Go Reservations

Drivers of properly equipped Buick vehicles can now make on-the-go reservations at a variety of restaurants with just a few taps on their infotainment touchscreen. Part of a recent update to Buick Marketplace, Yelp Reservations gives drivers access ....

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