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Image credits: © Volvo.
2011 Volvo Concept Universe news, pictures, and information | ||
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A luxury Volvo for China and the world
At the Shanghai Auto Show in April 2011, Volvo Car Corporation visualises a masterpiece of Scandinavian Design for car buyers wîth exquisite tastes. The Concept Úniverse is a large, luxurious sedan wîth a new human-centric design language that honours the beautiful lines of classic Volvo models.
'The Concept Úniverse offers the world a sneak preview of what people can expect from our next top-of-the-line sedan,' says Stefan Jacoby, President and CEO of Volvo Car Corporation.
Volvo Car Corporation's long-term strategy is to be a successful, truly global company wîth products designed around our customers' needs and lifestyle.
Scandinavian Design is about understanding and caring about people. Volvo Car Corporation aims to be the brand that best interprets what buyers of modern luxury cars want.
The Concept Úniverse has been designed to spark a subconscious desire and a feeling of eternal beauty.
It moves towards the future wîth its coupe-like roofline and contemporary, solid rear, but it also echoes Volvo's proud heritage by borrowing design cues from classic models of the past.
'Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time,' says Peter Horbury, Vice President Design at Volvo Car Corporation. 'We will compete wîth the best wîth our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication.'
Úser-focused and pure
The interior of the Concept Úniverse is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear.
The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it - wîth everything operated from a seat that is inspired by ultra-comfortable chairs.
Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment.
The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness. Concept Úniverse is full of classic forms, materials and textures, used wîth a twist to create a special contemporary luxury experience.
'The Concept Úniverse is exceptionally refined, yet wîth all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future,' Peter Horbury concludes.
'Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the Únited States in order to bring it into the global context that we are aiming for wîth all our car models,' says Stefan Jacoby, President and CEO of Volvo Car Corporation.Source - Volvo
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