NEW FORD TV ADS HIGHLIGHT WHY F-150 IS TOUGHEST, SMARTEST, SAFEST, MOST CAPABLE F-150 EVER

September 15, 2015 by Ford

DEARBORN, Mich., Sept. 13, 2015 – Ford debuts three new national television advertisements, with the first spots airing today on Fox NFL Sunday to promote the all-new F-150 – the toughest, smartest, safest, most capable F-150 ever.

The ads, which will appear throughout the 2015 NFL regular season, feature the groundbreaking innovations and achievements that make F-150 the leader in the light-duty pickup segment. The ads include:

◾'Wake-Up Call' is a leadership anthem spot highlighting Ford F-150 best-in-class claims, including the benefits of high-strength, military-grade, aluminum alloy that helps save up to 700 pounds of weight to improve towing, payload and gas mileage

◾'Battle-Tested' focuses on the work the F-150 engineering team completed to deliver the safest F-150 ever. The 2015 F-150 is the only full-size, light-duty truck to earn the highest rating from the National Highway Traffic Safety Administration, a five-star crash test rating for driver and passenger for all crash test modes and cab configurations* – SuperCrew, SuperCab and Regular Cab

◾'Brainstorm' shows the ingenuity of Ford F-150 engineers and their latest, segment-exclusive development – Pro Trailer Backup Assist™, which helps make backing up a trailer as easy as turning a knob

Rather than using computer-generated imagery, each spot was filmed using live-action and stop-motion animation – which provides an authentic element not always present in digitally animated spots.

To showcase the truck's top safety rating, five 8-foot-tall metal stars were custom fabricated and towed by F-150 for the spot 'Battle Tested.' The visual is accompanied by voiceover stating F-150 'pulled a five-star safety rating.'

'Ford truck customers rely on F-150 to get the job done – whether in their personal or work lives,' said Chantel Lenard, General Marketing Manager, Ford and Lincoln, U.S. 'These new ads highlight breakthrough Ford F-150 innovations and achievements, including Pro Trailer Backup Assist and the NHTSA five-star safety rating, and demonstrate why every competitor truck is history.'

TV spots will also showcase Ford's long-running truck leadership. F-150 is part of the Ford F-Series truck lineup, now in its 67th year. F-Series has been the best-selling truck in America for 38 consecutive years and best-selling vehicle in America for 33 consecutive years.

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Ford and Fox Network Group are working together to promote F-150 across the network's news, sports and Hispanic platforms, including Fox Deportes and MundoFox.

Ford F-150 delivers class-leading towing capability of up to 12,200 pounds and hauling capacity of up to 3,300 pounds. When equipped with the available 2.7-liter EcoBoost® engine, the new F-150 4x2 returns EPA-estimated fuel economy ratings of 19 mpg city, 26 mpg highway and 22 mpg combined – the highest of any full-size gasoline-powered pickup on the market. Actual mileage will vary.

*Government five-star safety ratings are part of the National Highway Traffic Safety Administration New Car Assessment Program (www.SaferCar.gov). Tests include driver and passenger front, side and side barrier and pole tests.