JAGUAR HONORED WITH 2016 'BEST CAR STYLING LUXURY BRAND' BY KELLEY BLUE BOOK

Company press release.

(MAHWAH, N.J.) - March 22, 2016 - Jaguar is proud to announce that it has been honored with the 2016 Kelley Blue Book Brand Image Award for 'Best Car Styling Luxury Brand.' This is the second time the brand has received this honor, also winning in 2014, and comes after an incredible transformational year for Jaguar fueled by a new competitive pricing structure, an expanded product line- up and the introduction of Jaguar EliteCare1, the brand's new best-in-class warranty package.

The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers. Based on consumer automotive perception data from Kelley Blue Book Strategic Insights' Brand Watch study, the highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers. The visually striking exterior design features of the Jaguar F-TYPE and XF models has earned praise in the market and played an important role in earning this styling award.

'Design has always been at the heart of Jaguar products, and to be recognized with this award at a time when the brand is experiencing incredible momentum and growth is very gratifying,' said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America, LLC. 'As we begin to expand our line up with the addition of the XE and F-PACE this spring, we look forward to the opportunity to reach an even wider audience and welcome new owners and fans of the brands.'

In addition to the expanding Jaguar model lineup, the brand continues to enhance and refresh current models. Fully redesigned for 2016, the second generation Jaguar XF brings a unique blend of design, technology and refinement to the premium sedan segment. Positioned between the mid-size Jaguar XE and the flagship Jaguar XJ, also refreshed for 2016, the new bodywork on the XF mirrors the evolution of the Jaguar design language.

Since its introduction in 2014, the Jaguar F-TYPE range has expanded from three models to six in only one model year. All-new for 2017, the ultra-high performance Jaguar F-TYPE SVR will make North American debut at the New York International Auto Show tomorrow. The very first production Jaguar vehicle to be developed by Special Vehicle Operations and wear the SVR badge, the F-TYPE SVR takes performance, dynamics and driver involvement to a new level yet retains the comfort and duality of character inherent to all Jaguar cars.

In addition to debuting the 2017 Jaguar F-TYPE SVR at the New York International Auto Show, the newest Jaguar line-up also includes the 2017 XE compact sports sedan, the brand's first performance SUV, the Jaguar F-PACE newly re-designed XF and XJ sedans, and the 2016 F-TYPE.

For more information about the 2016 Kelley Blue Book Brand Image Awards, visit www.kbb.com/new-cars/brand-image-awards.

1Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.

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About Jaguar

Jaguar is a premier manufacturer of luxury sedans, sports cars and performance SUVs offering unparalleled design and tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar line up consists of the Jaguar XE and XF sports sedans, the XJ luxury sedan, the two-seat F-TYPE sports car and the brand's first-ever SUV, the F-PACE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Solihull and Castle Bromwich manufacturing plants, both in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at www.jaguarusa.com.

About Jaguar Land Rover

- The United States is one of the leading global markets for both Jaguar and Land Rover

- Jaguar Land Rover employs 32,000 people and sells vehicles in 170 countries around the world

- Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK

- Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA

- Jaguar Land Rover is represented by more than 330 independently operated retail outletsin the USA

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book's KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.