NISSAN MAXIMA NAMED 2016 STRATEGIC VISION TOTAL QUALITY IMPACT (TQI) WINNER IN FULL-SIZE CAR SEGMENT

by Nissan | June 16, 2016

NASHVILLE, Tenn. – Nissan today announced that the 2016 Maxima has been named the top scoring full-size car in the Strategic Vision Total Quality Impact (TQI) Awards. The 2016 Maxima had a total evaluation score of 720 – out of a possible 1,000 – besting the other competitors in the full-size car segment and well above the segment average.

More than just counting problems, the TQI rating allows owners to fully reflect their experiences with their vehicles, including tangible aspects such as acceleration and visibility, intangible aspects such as vehicle image, emotional aspects and involvement, as well as a comprehensive survey of the number and severity of the vehicle problems reported.

According to the study results, Maxima stood out in all key factors – including safety, durability, NVH (noise, vibration and harshness), comfort, workmanship, style, power and pickup, and thoughtful engineering. Maxima also ranked highly in excitement and individuality measures.

'The 2016 Maxima, the flagship of our popular sedan lineup, sets the standard for style, performance and technology – all aspects that were acknowledged by the Maxima owners participating in the Strategic Vision TQI study,' said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations. 'We are particularly pleased by the high rankings in the emotional measures of the study, reflecting the Maxima's positioning as a true driver's car.'

In 2016, Maxima has been recognized by leading automotive media for its design and driving enjoyment – including being named to WardsAuto's '10 Best Interiors,' MotorWeek's 'Drivers' Choice Awards' and WardsAuto's '10 Best Engines.' In calendar year 2016 (through May) Maxima sales are up 146 percent.

About the 2016 Nissan Maxima

The 2016 Maxima takes the nameplate's cutting edge design, performance and innovation leadership to its highest execution ever. The new 2016 Maxima embodies the latest Nissan design language and projects a distinctive upscale look through its unique combination of a lower profile and a wide stance, bold front end, Nissan signature V-Motion grille and floating roof appearance. Inside, the use of available premium materials includes Ascot Leather-appointed seats with diamond-quilted inserts – with Alcantara® diamond-quilted inserts on SR models.

Maxima's next-generation technology includes standard NissanConnectSM with navigation and available 11-speaker Bose® premium audio system, NissanConnect Services powered by SiriusXM® (SiriusXM® subscription required, sold separately) and Around View® Monitor (AVM) with Moving Object Detection (MOD).

At the heart of this newest generation '4-Door Sports Car' is its completely revised 300-horsepower 3.5-liter VQ-series V6 engine and new performance-oriented Xtronic transmission. Along with a high specific output (HP/L) of 85.7 horsepower/liter, the revised engine also offers a 15 percent increase in highway fuel economy to 30 miles per gallon*. The new, performance-oriented Xtronic transmission features a wider ratio range, which allows for stronger acceleration from a standing start and an all-new D-Step shifting logic that provides rapid shifts at high throttle openings.

The 2016 Maxima also offers an extensive range of available safety, security and driving aids, including Predictive Forward Collision Warning (PFCW), Intelligent Cruise Control (ICC), Forward Emergency Braking (FEB), Rear Cross Traffic Alert (RCTA), Blind Spot Warning (BSW) and Driver Attention Alert (DAA)**.

The 2016 Maxima is offered in five well-equipped models (all equipment is grade standard, no available options): Maxima S, SV, SL, SR and Platinum. It is assembled in Smyrna, Tennessee, with engines assembled in Decherd, Tennessee.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co.

Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About Strategic Vision

Led by President Alexander Edwards, Strategic Vision is a research-based consultancy that helps companies understand human behavior and decision-making patterns. We understand how and why people make decisions in any market or field. With over thirty years of experience and the best methodology in the industry, we help our clients to truly know their current and potential customers. Armed with the knowledge of why their target audience makes decisions, our clients are able to tailor their products and messaging accordingly, and achieve success in the endeavors they choose to pursue.

The firm has a respected position in the automotive market with over twenty years of New Vehicle Experience Study (NVES) data. Strategic Vision has developed the most comprehensive, integrated and actionable data-set on new vehicle owners available in the auto industry. Strategic Vision is commonly cited as an auto industry expert in national press and publications such as the Wall Street Journal, USA Today, the Detroit News, and the Washington Times.

Photo credit: Nissan
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