103EX – the future of luxury MOBILITY – arrives in North America
'With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.'
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
The Rolls-Royce VISION NEXT 100, codenamed 103EX, today made its North American debut at the historic Barker Hangar in Santa Monica, California. 103EX is the marque's first ever pure 'Vision Vehicle' and defines the future of luxury mobility. It presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a 'Grand Sanctuary' for its occupants and a 'Grand Arrival'.
Giles Taylor, Director of Design, Rolls-Royce Motor Cars
The 'Voice of Eleanor' inhabits 103EX, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners' lives and her surrounding environment, 'Eleanor' becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Ever vigilant, 'Eleanor' safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.
The Legacy of Eleanor
As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance. The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.
The Grand Sanctuary
The very size of 103EX announces the importance of its precious cargo. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today's Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury. She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce. Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival. 'The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,' comments Taylor. 'It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.'
The Grand Arrival